Competition for holiday shoppers will be stronger than ever. Make your holiday marketing campaigns stand out with these strategies, ideas, and tips.
The holiday shopping season is a great time to connect with customers and drive sales. Raise brand awareness during these festive months with a stellar holiday marketing campaign.
With many companies vying for holiday shoppers’ attention, it won’t be easy to stand out. Rise above the noise with these holiday marketing strategies, ideas, and tips.
Read on to find out more.
- How Do You Start a Holiday Marketing Campaign?
- Best Holiday Marketing Campaign Ideas and Tips
- Start Planning Your Holiday Marketing Campaigns
How Do You Start a Holiday Marketing Campaign?
Want to run a holiday marketing campaign but don’t know where to start? Here are a few steps you should follow when planning your holiday marketing campaign.
- Pick a campaign theme. To run a successful holiday marketing campaign, you’ll need a central theme. Decide on a message that makes sense for your campaign goals and brand identity.
- Define your target audience. Decide on the audience you want to reach with your holiday campaign. Your target audience will shape your marketing channels and holiday offer.
- Choose your marketing channels. This will depend on your campaign goals and target audience. Are they on social media? Do they prefer desktop or mobile devices? Keep these questions in mind as you plan your holiday marketing campaign.
Further reading: 12 Black Friday Marketing Strategies to Beat the Competition
Best Holiday Marketing Campaign Ideas and Tips
The holiday season is just around the corner! It’s never too early to start planning your holiday marketing efforts.
Luckily, we’ve put together a few holiday marketing tips to inspire your campaigns.
Get creative with content marketing
This year, go beyond the usual holiday ads. Instead, use your holiday marketing campaigns to provide value. Stand out from the crowd with content customers will love.
Why not send a holiday gift guide? This is the perfect way to showcase your products and Christmas season promotions. And your customers will thank you for helping them find the perfect gift.
Check out this holiday marketing campaign example from Materia Rica for inspiration:
Created with Brevo
Run contests on social media
Raise brand awareness with holiday-themed social media posts. Entice customers to participate by running social media contests and giveaways. And don’t forget to use hashtags to broaden your reach.
Starbucks’ iconic red cups are a popular holiday marketing campaign example:
Work with influencers
Partner with social media influencers in your holiday marketing campaigns. Influencers often have engaged and well-established communities. With their help, you can raise brand awareness and reach potential customers.
It’s no secret that influencer marketing is good for business. In fact, influencer marketing grew to $13.8 billion in 2021.
The holidays are a great time to partner with influencers. Work with them to share seasonal promotions and holiday sales.
This holiday marketing campaign from Dr. Vranjes Firenze is a perfect example:
Use gamification
Gamification is a great marketing strategy for spreading holiday cheer. It’s also a fun way to engage your audience and create loyal customers.
Google’s Santa Tracker is a well-known example. The Santa Tracker is more than a Christmas countdown. It includes whimsical Santa Claus animations and Christmas-themed games.
Gamification has made Google’s Santa Tracker popular among families. Check it out to get ideas for your holiday marketing campaigns.
Send heartfelt holiday marketing campaigns
This season, get in the holiday spirit. Send customers a simple “Happy holidays” greeting. Or run a heartfelt holiday marketing campaign.
Make your holiday marketing campaign tug on the heartstrings. And be sure to evoke Christmas nostalgia. Your goal? Engage customers on an emotional level.
Look at this Christmas ad from Apple for inspiration:
Partner with a good cause
The holidays are a time of gift-giving and generosity. Why not use your holiday marketing campaign to spread some good? This year, partner with an organization or cause that’s important for your business.
Macy’s Believe partnership with Make-A-Wish is one of the most beloved holiday campaigns.
Go green
Wasteful holiday consumerism is a growing topic of interest. In fact, Americans throw out 25% more trash during the Thanksgiving to New Year’s holiday period.
More people have started paying attention to their environmental impact during the holiday season. Go green in your holiday marketing campaign to appeal to these eco-friendly shoppers.
This holiday marketing campaign from Graham and Green is a good example:
Go mobile
Holiday shoppers are increasingly buying on their phones. This trend increased during the Covid-19 pandemic, and it’s not likely to go away anytime soon. In fact, mobile ecommerce sales hit a whopping $359 billion in 2021.
The last thing you want is to miss out on online sales. Be sure to optimize your website for mobile. That way, customers have a great experience wherever they do their shopping.
Send holiday email marketing campaigns
Holiday email marketing is the perfect way to reach your audience directly. Send email campaigns to promote holiday sales. Grab attention with beautiful holiday email templates.
Need inspiration? Check out this holiday marketing campaign example from Deep Steep:
Created with Brevo
Start Planning Your Holiday Marketing Campaigns
Email marketing services make it easy to plan your holiday marketing campaigns.
With Brevo, design eye-catching holiday email campaigns with our intuitive Drag & Drop editor. Or choose from one of our free holiday email marketing templates.
Build stronger relationships with your customers. And save valuable time with automated holiday marketing campaigns.
Sign up for free to start planning your holiday marketing campaigns today.
Launch your holiday marketing campaignFree plan includes all core email features, unlimited contacts, live chat, and CRM. |
