Your holiday message can also be about celebrating this year’s achievements and looking forward to the new year.

Holiday marketing idea by Hitch that shows an email with end-of-year achievements from their subscribers.

Source

Partner with a good cause

The holidays are a time of gift-giving and generosity. Why not use your holiday marketing to spread some good? This year, partner with an organization or cause that’s important for your business.

Macy’s Believe partnership with Make-A-Wish is one of the most beloved holiday campaigns.

Festive advertising ideas by Macy's. This shows a social media post by Macy's with a mailbox to Santa in a snowy forest asking for charity donations.

Source

Go green

Wasteful holiday consumerism is a growing topic of interest. Americans throw out 25% more trash during the Thanksgiving to New Year’s holiday period.

More people have started paying attention to their environmental impact during the holiday season, with 82% of shoppers willing to pay more for zero-carbon shipping. Go green in your holiday marketing campaign to appeal to these eco-friendly shoppers.

This holiday marketing email from Graham and Green is a good example:

Environmentally friendly holiday marketing by Graham and Green showing a holiday lamp made from recycled and sustainable materials.

Source

Other environmentally friendly holiday marketing ideas include:

Go mobile

Holiday shoppers are increasingly buying on their phones. Mobile ecommerce sales hit a whopping $387 billion in 2022.

The last thing you want is to miss out on online sales. Be sure to optimize your website for mobile. That way, customers have a great experience wherever they do their shopping.

Send holiday email marketing campaigns

Holiday email marketing is the perfect way to reach your audience directly. Send email campaigns to promote holiday sales. Grab attention with beautiful holiday email templates, and send email-only exclusive offers, guides, or recipes.

Need inspiration? Check out this holiday marketing email example from Deep Steep:

Created with Brevo

Related:

Create a holiday advent calendar

Get your customers involved with a daily advent calendar full of offers, surprises, ideas, and more. 

Alternatively, you can run a 12 Days of Christmas giveaway campaign. Amp up your holiday marketing with daily prizes like this holiday marketing giveaway by Fracture. 

Holiday marketing email marketing campaign that shows a girl holding a puppy and 12 circles that represent 12 days of prizes.

Source

Plan for post-holiday marketing campaigns

Holiday marketing campaigns help build brand awareness and boost sales. That doesn’t mean they should stop as soon as the holiday season ends though.

Send follow-up emails after the holidays. Run post-holiday offers and promote them across your marketing channels. Your goal? Turn holiday shoppers into loyal customers. 

Run holiday marketing campaigns year-round

Most holiday marketing campaigns take place toward the end of the year. But why not find a way to run holiday marketing campaigns all year round?

Consider lesser-known holidays for your holiday marketing strategy. This could be anything from Groundhog Day (February 2) to National Beer Day (April 7).

Launch campaigns and special offers on these holidays. Unique holiday marketing will help your brand stand out from the competition. This poll by Cracker Barrel is a great way of creating an interactive email that builds brand personality.

Holiday marketing campaign by Cracker Barrel that shows a holiday drink and a poll for people's favorite drink.

Source

Improve customer experience with multiple channels

You’re putting in effort to make your holiday marketing special, so make sure you’re prepared for the traffic it’ll bring in!

Customers are looking for the perfect gift and will have questions about your products and promotions. Make sure they can find you and contact you whenever, wherever. 

Get on WhatsApp

WhatsApp is an increasingly popular option for business as it’s affordable, direct, and, well, everybody’s already on WhatsApp. Create a WhatsApp Business account and put your number on your website to provide a direct service and communication channel. 

A few key features of a WhatsApp Business account are:

Larger businesses can connect to the WhatsApp API through a Meta partner (usually a CRM). This has serious marketing potential as it allows companies to send marketing messages to their WhatsApp contacts. With an open rate of 99%, WhatsApp is a powerful marketing choice to consider. 

Set up live chat on your website 

Make it easy for customers to get the answers they need with live chat. 73% of Customers today like using live chat to communicate with businesses. Use a recommended live chat widget and start connecting with your customers. 

Enjoying these tips? Get more ideas and keep track of important dates with our 2024 holiday marketing calendar download.

Manage Instagram and Facebook inquiries 

As of June 2022, Facebook and Instagram were the most popular social media platforms for shoppers. 

Brevo lets you manage incoming messages from both social media platforms in one place. If you want to create a seamless customer experience and streamline communication, here’s how to connect Brevo to:

Optimize your online listings

Update your Google My Business, Yelp, Facebook, and other online profiles with all the information customers need to have a successful shopping experience with you. 

Optimize your website

Make your website festive and promote your holiday deals and events with a banner. Share a special holiday FAQ with all things related to holiday shopping, shipping, and offers. 

Create a landing page for your most important offers. Don’t forget to include a subscription form to keep growing your contact list! 

3 holiday marketing pitfalls to avoid

Holiday marketing campaigns often fail because they fall into common traps. To avoid making these mistakes, follow these holiday marketing tips.

1. Using only one holiday marketing channel

You shouldn’t rely on one channel alone for your holiday marketing strategy. For example, run email marketing campaigns and social media posts to promote your holiday sales.

This way, you’ll reach more customers during the holiday season.

2. Sending too many holiday marketing emails

The last thing you want to do during the busy holiday season is bombard your customers. With emails, it’s easy to get carried away.

Sending too many emails comes off as spammy. You also risk losing subscribers and turning off potential customers.

Ramp up your holiday emails, but don’t overwhelm your audience. Launch your campaigns early enough to build anticipation. Send emails to raise brand awareness and promote holiday offers. 

Like with all of your marketing campaigns, it’s important to strike the right balance.

3. Planning holiday marketing campaigns last minute

A good holiday marketing strategy takes careful planning. If you leave your holiday campaigns to the last minute, you’re less likely to see the results you want.

Don’t wait until the day before the holiday to create your campaigns. Instead, come up with a holiday marketing plan ahead of time. This will help ensure your campaigns’ success.

Marketing tools make it easy to plan and automate your campaigns across channels. This includes emails, SMS, paid advertising, and WhatsApp marketingWith Brevo, launch all your holiday marketing campaigns from a single platform.

Read on to find out more.

About the author
Monika Fowle
Monika Fowle
Content Writer @ Brevo
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