Comparing Brevo vs. Mailchimp

As Mailchimp prices go up, Brevo stays as affordable as ever. Don’t pay more to grow your business.

Award-winning email software


Brevo vs. Mailchimp Free Plans: Get more features for $0

Both Brevo and Mailchimp are award-winning platforms that offer email marketing services to help businesses reach their audiences, drive sales, and grow. Brevo holds G2 awards for enterprise and small business solutions and is a top-rated email marketing service on TrustRadius in 2023.

If you’re on a budget or just starting out, both Brevo and Mailchimp offer free plans. The majority of Brevo’s email marketing features are available for free. However, in comparison, Mailchimp offers very limited features on its free plan. Here’s what to expect for $0.

Brevo vs. Mailchimp: Up to 9 times cheaper for bulk emails!

If you’re looking for a high-volume email marketing platform, switching to Brevo will generate serious savings, especially after Mailchimp announced yet another price increase of up to 14.5% for existing users in November 2023 (after a previous increase in December 2022).

When it comes to sending bulk email campaigns, Brevo is the cheaper option. Vs Mailchimp, Brevo can work out up to 9 times cheaper per month in certain cases. Take a look at some of these email sending scenarios.

Reviews from Brevo users who left Mailchimp

Switched from Mailchimp

"So far the transition from using another service (Mailchimp) has been seamless. I noticed that the Brevo platform is more user friendly and not as clunky as MC. We were looking for a platform that was a bit smarter/easier to use."

Great customer service

"Their subscription model (emails sent, not number of people in your database) makes it a perfect option for any size company. No need to worry about growing your database and seeing your costs explode. The only thing that matters is how many emails you sent per day (free plan) or month (paid plan)."

Good for small lists

"I switched from Mailchimp to Brevo because of their great service and all that they provide, even to people like me with small email lists. Now I am growing my list and better yet, bringing great value to my readers.
Thanks, Brevo."

Enjoy Brevo's built-in transactional email functionality at no extra cost

To send transactional emails with Mailchimp (e.g. personalized one-to-one emails like shipping notifications and password resets), this service is charged as a paid add-on on top of your monthly plan. If your small business relies on transactional emails, Mailchimp’s transactional email API will be an added expense to take into account. On top of that, transactional emails are only available in blocks of 25,000 for $20 each and expire after one month. 

In contrast to Mailchimp, Brevo lets you send transactional emails as part of your monthly marketing campaigns plan via our SMTP server. You can also buy a plan exclusively for transactional emails, starting at $15/20,000 emails a month. Because transactional emails often contain sensitive information, you don’t want them to wind up in Junk Mail or the Gmail “Promotions” tab. That’s why it’s best to separate promotional and transactional emails into separate streams using different domains/IP addresses.

Brevo has the complete transactional functionality available natively within its email marketing solution. You can also send transactional SMS messages.

Another important consideration when it comes to ecommerce and Mailchimp is the transaction fees. Users on the free Websites & Commerce plan can create a Mailchimp store online, but every transaction is hit with a fee in the 0.5%-2% range and Stripe processing fees on top. On the paid plans, Mailchimp applies slightly lower transaction fees, but still leaves you with the credit card fees.

Brevo, on the other hand, doesn’t have any transaction fees.

Discover Brevo

Everything in Free:
  • 300 emails/day
  • Customizable email templates
  • Drag & drop editor
  • Transactional emails
  • SMS & WhatsApp campaigns
See all features
Ideal for growing businesses
Starting from

Everything in Free, plus:
  • From 5,000 emails/month
  • No daily sending limit
  • No Brevo logo (add-on)
  • Basic reporting & analytics
  • 24/7 email support
See all features
Built for marketing managers and ecommerce pros
Starting from

Everything in Starter, plus:
  • From 5,000 emails/month
  • Marketing automation
  • Predictive sendingAI
  • Multi-user access
  • Landing pages
  • A/B testing
  • Advanced statistics
  • Phone support
See all features
Tailored solutions to fit your needs
Custom price
Everything in Business, plus:
  • Unlimited contacts
  • Sub-account management
  • Advanced integrations
  • Exclusive features
  • Tailored onboarding
  • Personalized support
  • Enterprise-grade security
And more

Brevo vs Mailchimp on Marketing Automation

Both solutions let you send personalized emails based on subscriber behavior but Brevo offers other automation possibilities, such as:

  • Setting up multichannel workflows for both email and SMS 
  • Triggering automation workflows based on webpage visits using the Brevo Tracker
  • Sending emails at the best time for each contact with Send Time Optimization
  • Generating ready subject lines with Brevo’s AI Assistant, free on any plan!

With Brevo’s Free Plan you can use our intuitive workflow editor to set up automation workflows (as simple or as complex as you need) for up to 2,000 contacts. Unlimited marketing automation starts at $65/month.

Mailchimp’s automation features start at $13 for 500 contacts for 1-step workflows. This price increases the more contacts you have, e.g. 5,000 contacts will cost $75.

Deliverability: Get your emails to the inbox with Brevo

At Brevo, we take email deliverability seriously. So you can rely on our shared IPs to get your campaigns to the inbox. Here are some ways we ensure our sender reputation:

  • Rigorous account validation process to keep spammers out
  • Dedicated team of deliverability experts to actively monitor our servers and support clients with any issues
  • Automatic removal of hard bounce contacts from your campaigns

Plus, you can take control of your email deliverability with dedicated IPs for high volume senders and the option to set up SPF, DKIM, and DMARC authentication.

Brevo vs Mailchimp for growth: CRM functionalities

Mailchimp provides marketing some basic CRM functionalities specific to marketing, such as a single view of your campaigns. Brevo in contrast is an all-in-one CRM. While Mailchimp’s CRM features are geared towards email marketing, Brevo’s CRM powers growth with a Marketing PlatformSales PlatformTransactional Email, and Conversations product that all work together.

Brevo’s CRM has powerful sales tools that Mailchimp doesn’t offer. Understand the customer journey with Brevo’s customizable deal pipelines and detailed sales reports. Brevo’s in depth CRM database provides real-time updates to contact profiles, giving you a 360-degree understanding of your customers. Make targeted customer segments and smarter marketing and sales decisions for each contact with Brevo.

Why choose Brevo to grow your business

Any business can grow with Brevo’s Marketing Platform. The generous free plan and unique pricing structure can suit both established companies and entrepreneurs who are just starting out.

No matter your business, Brevo gives you the flexibility to grow. If the free plan no longer fits your needs, upgrade for higher sending limits and advanced features such as A/B testing (subject lines, email content, etc.). Or, use Brevo to explore other marketing channels like WhatsApp and SMS.