Why are marketers switching from Mailchimp to Brevo?

Brevo gives growing businesses the tools to manage email, automation, SMS, and customer relationships on one platform, with flexible plans and predictable pricing that can scale alongside their needs.

Is it difficult to migrate from Mailchimp to Brevo?

No. You can import your contacts, recreate your lists and segments, and rebuild your campaigns and automations in Brevo. Our native Mailchimp integration and our migration resources help make the transition straightforward.

Can I import my existing contacts?

Yes. You can import contacts from a file such as CSV or Excel, or simply connect your Mailchimp account using our native integration. Both options let you map your contact attributes during the import process.

Will my email templates work in Brevo?

You can recreate your templates using Brevo’s drag-and-drop editor or import custom HTML templates. This allows you to keep your existing branding and adapt your designs as needed.

Does Brevo support automated workflows?

Yes. You can create automated workflows based on actions such as sign-ups, email engagement, purchases, and changes to contact attributes.

Can I use Brevo for more than email marketing?

Yes. In addition to email campaigns, Brevo supports features such as marketing automation, SMS and WhatsApp messaging, chat, forms, and sales tools, depending on your plan.

How long does it take to switch from Mailchimp to Brevo?

The timeline depends on the size and complexity of your setup. A simple migration can be completed quickly, while larger accounts may need additional time to rebuild templates, automations, integrations, and reporting.

Can I try Brevo before switching completely?

Yes. You can start by importing a test segment, recreating a campaign, and validating your setup before completing the full migration.

Simple to start. Easy to migrate. Flexible as you grow.

The best Mailchimp alternative for easy, effective email marketing

Move from Mailchimp to a simpler, more flexible email marketing platform. Brevo gives you the tools to create campaigns, automate customer journeys, grow your audience and measure results, with pricing designed to stay predictable as you scale.

No credit card required. Start with the tools you need

Loved by users everywhere

2500+ reviews
3600+ reviews
3400+ reviews

Create, send, and grow with email

Emails that look like your brand

Start with a ready-to-use template or build from scratch with the Drag & Drop Editor. Add your brand colors, fonts, images, and social links, then preview your campaign across devices before you send it.

Better email marketing, better pricing

Select number of contacts to find out your monthly savingAssuming you send 1 email / month

5001,0005,00010,00020,00040,00060,000More

Mailchimp$13

Brevo $9

Save$4

Source: Mailchimp.com pricing calculator. Date: 07/08/2026

Switching to Brevo will generate serious savings. Take a look at some of these email sending scenarios:

Price for an email campaign	Brevo	Mailchimp
1 email / month to 500 contacts	$9	$13
1 email / month to 1,500 contacts	$17	$26.5
1 email / month to 2,500 contacts	$25	$45
1 email / month to 5,000 contacts	$32	$75
1 email / month to 10,000 contacts	$32	$110
1 email / month to 20,000 contacts	$32	$195.5
1 email / month to 40,000 contacts	$46	$289
1 email / month to 60,000 contacts	$65	$535
1 email / month to 100,000 contacts	$82	$680

Based on the Mailchimp pricing page checked on August 7, 2026. Monthly USD list prices shown. Promotional offers, annual discounts, taxes, and add-ons are excluded.

Awarded for excellence

TransactionalEmail_BestUsability_Small-Business_Total

EmailMarketing_Leader_Mid-Market_Americas_Leader

Personalization_Leader_Mid-Market_Leader

TransactionalEmail_Leader_Small-Business_Europe_Leader

Compare Brevo vs Mailchimp features

Choosing an email marketing platform is about more than price. Compare the features that shape your day-to-day marketing, from creating newsletters and automating campaigns to supporting customer journeys and scaling beyond email.

Brevo gives you the tools to start with the essentials, then build more advanced marketing workflows as your business grows.

Features available	Brevo	Mailchimp
Email marketing
Transactional emails		Paid add-on
SMS marketing		Text Marketer plugin
Transactional SMS
Marketing automation
Email client testing
Real-time statistics
Email support
Phone support	From $18	From $350
Video tutorials
Pre-made workflows		paid plans
Custom workflows
Webpage visit triggers
Send automated SMS		paid plans
Send contact information to a webhook
Send Time Optimization
Behavioral Targeting		higher plans
Branching logic		higher plans

Effortless and free email templates for everyone

Choose from over 40 free, fully responsive email templates — ready to use instantly, no coding required. Unlock full access to our template gallery and powerful email editors, including drag-and-drop, rich text, and HTML options with a free Brevo account. Creating professional emails has never been easier.

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Why marketers switch from Mailchimp to Brevo

Switched from Mailchimp

"So far the transition from using another service (Mailchimp) has been seamless. I noticed that the Brevo platform is more user friendly and not as clunky as MC. We were looking for a platform that was a bit smarter/easier to use."

Great customer service

"Their subscription model (emails sent, not number of people in your database) makes it a perfect option for any size company. No need to worry about growing your database and seeing your costs explode. The only thing that matters is how many emails you sent per day (free plan) or month (paid plan)."

Excellent alternative to MC

"Unlike Mailchimp, Brevo doesn’t nickel-and-dime you for every extra contact or feature. You get access to advanced email sequences, SMS campaigns, and CRM features at a fraction of the cost. Deliverability has been excellent, and the support team is responsive and helpful."

All the features our users love

Everything you need to create, send, and grow with email — included in every Brevo plan.

Integrations: Connect Brevo to your favorite tools

Brevo connects seamlessly with 150+ leading digital tools. With our vast plugin library, it’s easy to sync our email marketing software with your website, knowledge base, or ecommerce store. Our integrations include:

CMS: WordPress, Wix
Ecommerce: Shopify, WooCommerce, PrestaShop, Magento
CRM: Salesforce, Zoho, Pipedrive
Payment services: Stripe, PayPal
Automation tools: Zapier, make

Switch from Mailchimp without starting from scratch

1 — Import your contacts

Use the Mailchimp integration to select lists, map contact attributes, choose or create Brevo lists, and confirm consent settings.

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Starter

Best for single users starting with email and multi-channel marketing.

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Features included in Starter:

From 5,000 emails per month
Email & SMS
Send email & transactional messages. SMS credit sold separately.
Drag & Drop email editor
Craft polished emails fast—just drag, drop, and send.
Email templates
Jumpstart campaigns with responsive templates tailored to your industry and use case.
AI content generator
Draft subject lines and email copy, adjust tone, and more.
Advanced segmentation
Search, save, and manage contacts with filters like demographics, website activity, campaign engagement, and custom events. Create as many segments as you need.
Forms
Create branded forms to capture leads and grow your list. Automatically trigger follow-up emails as soon as someone signs up.
Basic reporting & analytics
Track opens and clicks to measure campaign performance.
Email support
Get help via email from our customer care team. Support available in 6 languages.

No Brevo logo
per month
Sales Essentials
per month

See all features

Standard

Best for small businesses ready to automate and test campaigns.

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Everything in Starter, plus:

Marketing automation
Create an unlimited number of automated, multi-step workflows to engage users at key moments along their journey.
A/B testing
Test subject lines or content variants to improve opens and clicks.
Advanced email reporting
See where and how contacts engage to optimize future campaigns.
Click heatmaps, geography & device reports
AI send time optimization
Automatically send emails when each contact is most likely to engage.
Web & event tracking
Track on‑site behavior and custom events to trigger messages and segment with precision.
Landing pages
Create standalone campaign pages without a developer.
1 page included
No Brevo logo
Remove the “Sent with Brevo” footer to keep emails strictly professional.

Sales Essentials
per month

See all features

Professional

Best for teams leveraging data and AI to drive growth across channels.

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Everything in Standard, plus:

From 150,000 emails per month
Additional marketing channels
WhatsApp, Popups, Mobile & Web Push
Multi-user access
10 seats included
Contact scoring
Get contact scores based on engagement, purchases, and behaviors to trigger automations or create targeted segments. Includes RFM, CLV and more.
Advanced ecommerce features
Drive sales with AI recommendations, back-in-stock alerts, and coupons.
AI segmentation
Let Aura AI suggest audience groups based on behavior and attributes to accelerate targeting.
AI Data Analyst
Ask plain‑language questions and get instant answers from your data with Aura AI.
Phone support
Speak directly with our team when you need faster resolution.
Deliverability Specialist support
Work with an expert to improve email deliverability and inbox placement. 3 hours per year included.

Sales Advanced
per month/user

See all features

Enterprise

Best for companies with 1M+ contacts needing custom solutions & full data control.

Custom price

Everything in Professional, plus:

Multi-account management
Manage multiple business units & brands under one master account.
Custom objects
Import all your unique data—like subscription dates or store locations—and use it to create more personalized customer journeys.
Brevo Mobile Wallet
Digitize loyalty cards, vouchers, tickets, and more—then send mobile wallet notifications to drive repeat sales and visits.
Custom loyalty engine
Create and manage a fully integrated loyalty program with customizable points, tiers, and rewards—natively connected to your customer data to boost retention and LTV.
Custom data integrations
Sync customer data across your warehouse, POS, ERP, and other systems with Brevo via direct connectors or secure SFTP — ensuring accurate, up-to-date information everywhere.
Dedicated IP
Maintain full control of your sending reputation with a dedicated IP.
SSO & SAML
Secure, enterprise‑grade single sign‑on for centralized access management.
Tailored onboarding
Receive personalized setup support, hands-on training, integration assistance, and strategic guidance to launch faster.
CSM support
Recurring strategic support to build campaigns, analyze performance, and reach your goals (limited time).

Sales Advanced

See all features

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Frequently asked questions

Ready to grow your business?

Get started with Brevo for free with up to 300 emails/day. If you're looking for more than just an email marketing tool, we've got you covered. Your free account also includes access to our Sales Platform, Conversations, and Transactional Email.

The best Mailchimp alternative for easy, effective email marketing

Loved by users everywhere

Create, send, and grow with email

Emails that look like your brand

Better email marketing, better pricing

Awarded for excellence

Compare Brevo vs Mailchimp features

Effortless and free email templates for everyone

Why marketers switch from Mailchimp to Brevo

Switched from Mailchimp

Great customer service

Excellent alternative to MC

All the features our users love

Everything you need to create, send, and grow with email — included in every Brevo plan.

Drag and drop email editor

Forms

Email automation

AI for email

Web and mobile push

Landing pages

Integrations: Connect Brevo to your favorite tools

Switch from Mailchimp without starting from scratch

1 — Import your contacts

Free forever, no credit card needed

Starter

Standard

Professional

Enterprise

Custom price

Frequently asked questions

Why are marketers switching from Mailchimp to Brevo?

Is it difficult to migrate from Mailchimp to Brevo?

Can I import my existing contacts?

Will my email templates work in Brevo?

Does Brevo support automated workflows?

Can I use Brevo for more than email marketing?

How long does it take to switch from Mailchimp to Brevo?

Can I try Brevo before switching completely?

Ready to grow your business?

Switch from Mailchimp without starting from scratch

1 — Import your contacts

Frequently asked questions

Why are marketers switching from Mailchimp to Brevo?

Is it difficult to migrate from Mailchimp to Brevo?

Can I import my existing contacts?

Will my email templates work in Brevo?

Does Brevo support automated workflows?

Can I use Brevo for more than email marketing?

How long does it take to switch from Mailchimp to Brevo?

Can I try Brevo before switching completely?