Klaviyo vs. Brevo: Compare pricing, features, and flexibility
Enjoy better pricing for ecommerce marketing and SMB needs with Brevo. No surprises, no automatic tier upgrades.
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Brevo vs. Klaviyo pricing: Two different pricing philosophies
With Brevo, you pay by the number of emails you want to send, with generous contact storage at no extra cost. Your bill reflects your actual marketing activity.
The free plan’s very generous, too: 300 emails daily (that’s 9,000/month) and up to 100,000 contacts, so you can build your list without worrying about costs creeping up.
Klaviyo pricing works differently. Plans are based on the number of active profiles in your account, a count determined by contact behavior over a rolling window, rather than by the emails you choose to send. For businesses with large or growing lists, this can make costs harder to anticipate—and you could end up paying more even if your contact list size stays the same. The free plan includes only 250 active profiles and 500 emails, and the entry-level paid plan starts at $20 for up to 500 profiles.
Brevo for email marketing: Get powerful features without the Klaviyo price tag
Both Brevo and Klaviyo are powerful email marketing platforms. However, these features can come at a hefty price tag with Klaviyo as the size of your email list grows. Even support is not free on there, free users only have email support the first 60 days. Brevo offers an alternative solution for your email marketing, with similar functionality at a fraction of the cost and always free email support for everyone.
Free forever, no credit card needed
Best for individuals and solopreneurs building an online presence.
Starter
Best for single users starting with email and multi-channel marketing.- From 5,000 emails per month
- Email & SMSSend email & transactional messages. SMS credit sold separately.
- Drag & Drop email editorCraft polished emails fast—just drag, drop, and send.
- Email templatesJumpstart campaigns with responsive templates tailored to your industry and use case.
- AI content generatorDraft subject lines and email copy, adjust tone, and more.
- Advanced segmentationSearch, save, and manage contacts with filters like demographics, website activity, campaign engagement, and custom events. Create as many segments as you need.
- FormsCreate branded forms to capture leads and grow your list. Automatically trigger follow-up emails as soon as someone signs up.
- Basic reporting & analyticsTrack opens and clicks to measure campaign performance.
- Email supportGet help via email from our customer care team. Support available in 6 languages.
- per monthNo Brevo logo
- per monthSales Essentials
Standard
Best for small businesses ready to automate and test campaigns.- Marketing automationCreate an unlimited number of automated, multi-step workflows to engage users at key moments along their journey.
- A/B testingTest subject lines or content variants to improve opens and clicks.
- Click heatmaps, geography & device reportsAdvanced email reportingSee where and how contacts engage to optimize future campaigns.
- AI send time optimizationAutomatically send emails when each contact is most likely to engage.
- Web & event trackingTrack on‑site behavior and custom events to trigger messages and segment with precision.
- 1 page includedLanding pagesCreate standalone campaign pages without a developer.
- No Brevo logoRemove the “Sent with Brevo” footer to keep emails strictly professional.
- per monthSales Essentials
Professional
Best for teams leveraging data and AI to drive growth across channels.- From 150,000 emails per month
- WhatsApp, Popups, Mobile & Web PushAdditional marketing channels
- 10 seats includedMulti-user access
- Contact scoringGet contact scores based on engagement, purchases, and behaviors to trigger automations or create targeted segments. Includes RFM, CLV and more.
- Advanced ecommerce featuresDrive sales with AI recommendations, back-in-stock alerts, and coupons.
- AI segmentationLet Aura AI suggest audience groups based on behavior and attributes to accelerate targeting.
- AI Data AnalystAsk plain‑language questions and get instant answers from your data with Aura AI.
- Phone supportSpeak directly with our team when you need faster resolution.
- Deliverability Specialist supportWork with an expert to improve email deliverability and inbox placement. 3 hours per year included.
- per month/userSales Advanced
Enterprise
Best for companies with 1M+ contacts needing custom solutions & full data control.Custom price
- Multi-account managementManage multiple business units & brands under one master account.
- Custom objectsImport all your unique data—like subscription dates or store locations—and use it to create more personalized customer journeys.
- Brevo Mobile WalletDigitize loyalty cards, vouchers, tickets, and more—then send mobile wallet notifications to drive repeat sales and visits.
- Custom loyalty engineCreate and manage a fully integrated loyalty program with customizable points, tiers, and rewards—natively connected to your customer data to boost retention and LTV.
- Custom data integrationsSync customer data across your warehouse, POS, ERP, and other systems with Brevo via direct connectors or secure SFTP — ensuring accurate, up-to-date information everywhere.
- Dedicated IPMaintain full control of your sending reputation with a dedicated IP.
- SSO & SAMLSecure, enterprise‑grade single sign‑on for centralized access management.
- Tailored onboardingReceive personalized setup support, hands-on training, integration assistance, and strategic guidance to launch faster.
- CSM supportRecurring strategic support to build campaigns, analyze performance, and reach your goals (limited time).
- Sales Advanced
Drive sales with automation workflows
Automation is an essential use case when comparing any other email marketing solution vs Klaviyo. How does Brevo stack up? It offers equal custom options for complex workflows and ready scenarios for fast setup.- Behavior-based and website tracking event triggers
- Branching logic (if/then)
- Omnichannel: combine email, WhatsApp, SMS, and more
Seamlessly integrate with your ecommerce platform
Selling on Shopify or another ecommerce platform? Brevo, vs Klaviyo, offers an ecommerce dashboard with product stats, revenue analysis, and insights to improve your marketing efforts.- Monitor retention metrics
- Look into product performance
- Analyze your revenue
Get the support you need — when you need it
Need help? Brevo offers faster, more flexible customer support compared to Klaviyo — even for free account users.- Email support
- Phone support (starting from the Professional plan)
- 6 languages (English, Spanish, French, German, Portuguese, and Italian)
They explain it best
Excellent support
"What stands out is their customer support — even as a free account user, I received personalized, non-canned responses to my queries. This prompt and considerate support especially for minor issues is commendable."
All-in-one marketing
"It’s very helpful for SMEs (small and medium-sized enterprises) to easily interact with their customers even if they are on a small budget.
It provides you with an all-in-one email and marketing platform."
Accessible and effective
"Brevo is truly one of the most amazing email automation platforms I've used so far in my organizations. The array of customizations, features, and a user-friendly dashboard saves a lot of time and effort."
Brevo vs Klaviyo: Comparing ecommerce features
With Brevo and Klaviyo you’ll find all the essential functionality for growing your ecommerce businesses, including:
- Integrations: Connect with major ecommerce platforms to automatically sync your customer data for more personalized campaigns.
- Automation: Easily set up automated campaigns using pre-built workflows for common scenarios, including welcoming new subscribers and chasing abandoned carts. Or craft your own customer journeys from scratch, with the option to add conditions that determine the path each contact should take.
- Website tracking: Better target your email campaigns by knowing what each customer is doing on your online store, like products they’ve browsed or bought.
On top of this, Brevo offers extra multichannel features not available with Klaviyo, giving you even more opportunities to engage with customers: live chat, push notifications, WhatsApp campaigns, landing page builder.
Switching from Klaviyo to Brevo
Moving platforms is a real commitment, and we don't take that lightly. Here's what the process looks like:
- Create your free Brevo account: no credit card required.
- Connect your Klaviyo account using your Klaviyo API key.
- Select the list you want to import and map your contact attributes.
- Set your sync frequency: New and updated contacts stay automatically up to date in Brevo.
- Start sending: Your contacts are ready to go!
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