Can I do the same email campaigns with Brevo like I'm used to in Klaviyo?

Yes! Drag and drop functionality and ready-to-use, responsive templates make designing your emails a breeze. You can then personalize content to each of your contacts (with merge tags) and run A/B tests on subject lines, content, images, and CTA buttons. Marketing automation and segmentation features work the same way, with extensive customization options, omnichannel steps in workflows and automated contact management (to re-activate idle subscribers or clean up your list, for example).

How is Brevo's pricing different from Klaviyo's?

Klaviyo pricing is based on active profiles—a count that reflects contact behavior over a rolling period. Brevo's pricing is based on what you actively choose to send and store, which makes it easier to predict and plan your marketing budget.

Can I send SMS with Brevo? Klaviyo offers that.

Yes, you can. It's billed as Pay as you go credits. Klaviyo's pricing includes a running monthly fee for the amount of credits you want to use.

What customer support will I get with Brevo vs Klaviyo?

Klaviyo offers customer support only to paying customers. On their free plan, you get support only the first 60 days. Brevo supports you even on the free forever plan!

How can I switch from Klaviyo to Brevo?

Easy! Create your free account and contact Brevo's customer support. We'll give you access to the free integration to sync your contacts and move all your data over to Brevo.

KLAVIYO VS. BREVO

Klaviyo vs. Brevo: Compare pricing, features, and flexibility

Enjoy better pricing for ecommerce marketing and SMB needs with Brevo. No surprises, no automatic tier upgrades.

Join 600,000+ customers around the world who trust Brevo

Brevo vs. Klaviyo pricing: Two different pricing philosophies

With Brevo, you pay by the number of emails you want to send, with generous contact storage at no extra cost. Your bill reflects your actual marketing activity.

The free plan’s very generous, too: 300 emails daily (that’s 9,000/month) and up to 100,000 contacts, so you can build your list without worrying about costs creeping up.

Klaviyo pricing works differently. Plans are based on the number of active profiles in your account, a count determined by contact behavior over a rolling window, rather than by the emails you choose to send. For businesses with large or growing lists, this can make costs harder to anticipate—and you could end up paying more even if your contact list size stays the same. The free plan includes only 250 active profiles and 500 emails, and the entry-level paid plan starts at $20 for up to 500 profiles.

Send one email/month to:	Brevo	Klaviyo
250 contacts/active profiles	Free	Free
1,500 contacts/active profiles	$17	$45
5,000 contacts/active profiles	$32	$100
10,000 contacts/active profiles	$32	$150
20,000 contacts/active profiles	$32	$375
60,000 contacts/active profiles	$65	$860

Based on Klaviyo pricing on 22/04/26.

Brevo for email marketing: Get powerful features without the Klaviyo price tag

Both Brevo and Klaviyo are powerful email marketing platforms. However, these features can come at a hefty price tag with Klaviyo as the size of your email list grows. Even support is not free on there, free users only have email support the first 60 days. Brevo offers an alternative solution for your email marketing, with similar functionality at a fraction of the cost and always free email support for everyone.

Features available	Brevo	Klaviyo
Free contact storage	Up to 100,000 on free plan	Limited (250 on free plan)
Drag-and-drop editor
Email templates gallery
Email client testing
Email personalization and dynamic content
A/B testing
Send time optimization for individual contacts
Custom signup forms with drag and drop builder
Advanced segmentation (behavioral and contact attributes)
Triggered autoresponders (for signups, purchases, email and website activity, etc.)

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Starter

Best for single users starting with email and multi-channel marketing.

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Features included in Starter:

From 5,000 emails per month
Email & SMS
Send email & transactional messages. SMS credit sold separately.
Drag & Drop email editor
Craft polished emails fast—just drag, drop, and send.
Email templates
Jumpstart campaigns with responsive templates tailored to your industry and use case.
AI content generator
Draft subject lines and email copy, adjust tone, and more.
Advanced segmentation
Search, save, and manage contacts with filters like demographics, website activity, campaign engagement, and custom events. Create as many segments as you need.
Forms
Create branded forms to capture leads and grow your list. Automatically trigger follow-up emails as soon as someone signs up.
Basic reporting & analytics
Track opens and clicks to measure campaign performance.
Email support
Get help via email from our customer care team. Support available in 6 languages.

No Brevo logo
per month
Sales Essentials
per month

See all features

Standard

Best for small businesses ready to automate and test campaigns.

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Everything in Starter, plus:

Marketing automation
Create an unlimited number of automated, multi-step workflows to engage users at key moments along their journey.
A/B testing
Test subject lines or content variants to improve opens and clicks.
Advanced email reporting
See where and how contacts engage to optimize future campaigns.
Click heatmaps, geography & device reports
AI send time optimization
Automatically send emails when each contact is most likely to engage.
Web & event tracking
Track on‑site behavior and custom events to trigger messages and segment with precision.
Landing pages
Create standalone campaign pages without a developer.
1 page included
No Brevo logo
Remove the “Sent with Brevo” footer to keep emails strictly professional.

Sales Essentials
per month

See all features

Professional

Best for teams leveraging data and AI to drive growth across channels.

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Everything in Standard, plus:

From 150,000 emails per month
Additional marketing channels
WhatsApp, Popups, Mobile & Web Push
Multi-user access
10 seats included
Contact scoring
Get contact scores based on engagement, purchases, and behaviors to trigger automations or create targeted segments. Includes RFM, CLV and more.
Advanced ecommerce features
Drive sales with AI recommendations, back-in-stock alerts, and coupons.
AI segmentation
Let Aura AI suggest audience groups based on behavior and attributes to accelerate targeting.
AI Data Analyst
Ask plain‑language questions and get instant answers from your data with Aura AI.
Phone support
Speak directly with our team when you need faster resolution.
Deliverability Specialist support
Work with an expert to improve email deliverability and inbox placement. 3 hours per year included.

Sales Advanced
per month/user

See all features

Enterprise

Best for companies with 1M+ contacts needing custom solutions & full data control.

Custom price

Everything in Professional, plus:

Multi-account management
Manage multiple business units & brands under one master account.
Custom objects
Import all your unique data—like subscription dates or store locations—and use it to create more personalized customer journeys.
Brevo Mobile Wallet
Digitize loyalty cards, vouchers, tickets, and more—then send mobile wallet notifications to drive repeat sales and visits.
Custom loyalty engine
Create and manage a fully integrated loyalty program with customizable points, tiers, and rewards—natively connected to your customer data to boost retention and LTV.
Custom data integrations
Sync customer data across your warehouse, POS, ERP, and other systems with Brevo via direct connectors or secure SFTP — ensuring accurate, up-to-date information everywhere.
Dedicated IP
Maintain full control of your sending reputation with a dedicated IP.
SSO & SAML
Secure, enterprise‑grade single sign‑on for centralized access management.
Tailored onboarding
Receive personalized setup support, hands-on training, integration assistance, and strategic guidance to launch faster.
CSM support
Recurring strategic support to build campaigns, analyze performance, and reach your goals (limited time).

Sales Advanced

See all features

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AUTOMATION

Drive sales with automation workflows

Automation is an essential use case when comparing any other email marketing solution vs Klaviyo. How does Brevo stack up? It offers equal custom options for complex workflows and ready scenarios for fast setup.

Behavior-based and website tracking event triggers
Branching logic (if/then)
Omnichannel: combine email, WhatsApp, SMS, and more

EMAIL FOR ECOMMERCE

Seamlessly integrate with your ecommerce platform

Selling on Shopify or another ecommerce platform? Brevo, vs Klaviyo, offers an ecommerce dashboard with product stats, revenue analysis, and insights to improve your marketing efforts.

Monitor retention metrics
Look into product performance
Analyze your revenue

Seamlessly integrate with your ecommerce platform

CUSTOMER SUPPORT

Get the support you need — when you need it

Need help? Brevo offers faster, more flexible customer support compared to Klaviyo — even for free account users.

Email support
Phone support (starting from the Professional plan)
6 languages (English, Spanish, French, German, Portuguese, and Italian)

Get the support you need — when you need it

They explain it best

Excellent support

"What stands out is their customer support — even as a free account user, I received personalized, non-canned responses to my queries. This prompt and considerate support especially for minor issues is commendable."

All-in-one marketing

"It’s very helpful for SMEs (small and medium-sized enterprises) to easily interact with their customers even if they are on a small budget.

It provides you with an all-in-one email and marketing platform."

Accessible and effective

"Brevo is truly one of the most amazing email automation platforms I've used so far in my organizations. The array of customizations, features, and a user-friendly dashboard saves a lot of time and effort."

Brevo vs Klaviyo: Comparing ecommerce features

With Brevo and Klaviyo you’ll find all the essential functionality for growing your ecommerce businesses, including:

Integrations: Connect with major ecommerce platforms to automatically sync your customer data for more personalized campaigns.

Automation: Easily set up automated campaigns using pre-built workflows for common scenarios, including welcoming new subscribers and chasing abandoned carts. Or craft your own customer journeys from scratch, with the option to add conditions that determine the path each contact should take.

Website tracking: Better target your email campaigns by knowing what each customer is doing on your online store, like products they’ve browsed or bought.

On top of this, Brevo offers extra multichannel features not available with Klaviyo, giving you even more opportunities to engage with customers: live chat, push notifications, WhatsApp campaigns, landing page builder.

Available features	Brevo	Klaviyo
SMS marketing
Live chat
Push notifications
Transactional email and SMS (e.g. order and shipping messages)
Abandoned cart reminders
Other pre-built automation scenarios (e.g. welcome, birthday, purchase)
Custom workflows (including if/then/else conditions)
Customer profiles and history
Campaign conversion tracking
Landing page builder
WhatsApp campaigns
Shopify integration
WooCommerce integration
BigCommerce integration
Magento integration
PrestaShop integration
Shopware integration

Switching from Klaviyo to Brevo

Moving platforms is a real commitment, and we don't take that lightly. Here's what the process looks like:

Create your free Brevo account: no credit card required.
Connect your Klaviyo account using your Klaviyo API key.
Select the list you want to import and map your contact attributes.
Set your sync frequency: New and updated contacts stay automatically up to date in Brevo.
Start sending: Your contacts are ready to go!

Read the full migration guide here.

Awarded for excellence

G2 Leader Email Template Builder Mid-Market 2026 award badge

Transactional Email Best Usability for Small Business award badge G2

Email Template Builder Leader Small Business Americas Leader award badge

G2 Leader Email Marketing Mid-Market Europe 2026 award badge

Loved by users everywhere

2500+ reviews
3300+ reviews
3300+ reviews

Brevo vs Klaviyo: How to choose?

Yes!

Drag and drop functionality and ready-to-use, responsive templates make designing your emails a breeze. You can then personalize content to each of your contacts (with merge tags) and run A/B tests on subject lines, content, images, and CTA buttons.

Marketing automation and segmentation features work the same way, with extensive customization options, omnichannel steps in workflows and automated contact management (to re-activate idle subscribers or clean up your list, for example).

Get started with Brevo

Create your free account, no credit card needed.

Klaviyo vs. Brevo: Compare pricing, features, and flexibility

Join 600,000+ customers around the world who trust Brevo

Brevo vs. Klaviyo pricing: Two different pricing philosophies

Brevo for email marketing: Get powerful features without the Klaviyo price tag

Free forever, no credit card needed

Starter

Standard

Professional

Enterprise

Custom price

Drive sales with automation workflows

Seamlessly integrate with your ecommerce platform

Get the support you need — when you need it

They explain it best

Excellent support

All-in-one marketing

Accessible and effective

Brevo vs Klaviyo: Comparing ecommerce features

Switching from Klaviyo to Brevo

Awarded for excellence

Loved by users everywhere

Brevo vs Klaviyo: How to choose?

Can I do the same email campaigns with Brevo like I'm used to in Klaviyo?

How is Brevo's pricing different from Klaviyo's?

Can I send SMS with Brevo? Klaviyo offers that.

What customer support will I get with Brevo vs Klaviyo?

How can I switch from Klaviyo to Brevo?

Get started with Brevo

Brevo vs Klaviyo: How to choose?

Can I do the same email campaigns with Brevo like I'm used to in Klaviyo?

How is Brevo's pricing different from Klaviyo's?

Can I send SMS with Brevo? Klaviyo offers that.

What customer support will I get with Brevo vs Klaviyo?

How can I switch from Klaviyo to Brevo?