June 12, 2024

11 Best Mailchimp Alternatives Compared (2024): Make the Switch

Reading time about 29 min

Sure, it might be the best-known email marketing software, but what if you could save hundreds (even thousands) of dollars a year by switching to a Mailchimp alternative?

The good news is, better and cheaper alternatives to Mailchimp exist. 

We compared 11 Mailchimp competitors based on functionality, use cases, user reviews, and of course, price. Which one is best for your needs? What are the best free alternatives to Mailchimp? Read on for all the answers.

What are the best Mailchimp alternatives?

At a glance, the best Mailchimp alternatives are:

  1. Brevo — best Mailchimp alternative by CRM capabilities & price
  2. HubSpot — for big teams with data expertise
  3. ConvertKit — for content creators
  4. Moosend — good option for beginners
  5. MailerLite — a light solution 
  6. Klaviyo — focused on Shopify sellers
  7. Omnisend — for ecommerce businesses
  8. AWeber — simple and robust solution
  9. ActiveCampaign — for advanced automation users
  10. Constant Contact — suitable for NGOs
  11. Campaign Monitor — intuitive email tool for low-volume senders

Why switch to a Mailchimp alternative?

Mailchimp became the go-to email service because of its free and affordable entry-level plans. However, that’s no longer the case. 

Price hikes. Mailchimp raised prices by 16% in 2022 and 7-14.5% in November 2023 (depending on the plan, Essentials, Standard, or Premium). The most popular free plan now covers only 500 contacts and 1,000 monthly emails since March 10, 2023. 

Limited customer support. Support is only available for the first 30 days on the free plan (and is email only). After that, upgrade, or you’re on your own.

Expensive contact lists. What’s worse, once your email list starts to grow, Mailchimp pricing goes up fast. On Mailchimp, every single contact is a billable contact, even unsubscribers. You’re charged for contacts you can’t email. Plus, if a contact appears on two lists, it’s billed twice.

Last but not least, you can’t use email credits on the marketing platform to send transactional emails. This means you have to purchase transactional email credits or sign up for a monthly transactional email plan. 

These pain points, among others, bring Mailchimp’s score on Trustpilot to 1.4 out of 5.

Price comparison: find cheaper alternatives to Mailchimp

Here’s a price comparison of the top Mailchimp alternatives by contact list size. Note that all tools except Brevo charge per contact stored, and some have monthly email limits to boot. This inflates the price a lot.

We compared pricing for sending one email per month to a specific number of contacts.

Prices based on monthly plans (cheapest plan available per number of contacts). Updated May 13, 2024

Comparing ‘free forever’ plans: The best free alternatives to Mailchimp

Is Mailchimp free? It offers a free plan, but it’s very limited and the price goes up steeply from there.

Naturally, if you’re an email marketing beginner, a small business owner, or just starting out in ecommerce, you might find Mailchimp too expensive. 

Free plans are an ideal opportunity to test-drive an email tool before committing to a paid plan. Free plans are essentially free alternatives to Mailchimp. The best email marketing platforms usually offer them to get you started. 

Email marketing services that don’t have a free plan

  • ActiveCampaign: 14-day free trial
  • Constant Contact: 30-day free trial
  • Moosend: 30-day free trial

Pricing updated: 01/16/24

The 11 best Mailchimp alternatives for 2024

1. Brevo: the best Mailchimp alternative

Trustpilot rating: 4.1

G2: 4.5

Capterra: 4.5

Brevo's email template gallery. Brevo is an email software comparable to Mailchimp

Brevo is an affordable, user-friendly email marketing software with all functionality to substitute Mailchimp. Users love Brevo’s ease of use, quick setup, flexible contact management, and responsive email templates.

What makes Brevo the best Mailchimp alternative?

Main advantages over Mailchimp:

  • 99% email deliverability to land your emails in the inbox
  • It’s a complete CRM suite offering omnichannel digital marketing tools that work together
  • Pricing based on the number of emails. Mailchimp charges per contact stored. As one user describes Brevo: “No need to worry about growing your database and seeing your costs explode like with Mailchimp.”
  • Transactional emails included in each plan: You can send order confirmations, shipping notifications, password resets, etc. as part of your monthly plan. With Mailchimp, transactional emails are a paid add-on and incur pretty hefty transactional fees.
  • Brevo’s free plan is very generous compared to that of Mailchimp, letting you build your email strategy and grow your list in peace
  • The platform is available in 6 languages: English, French, German, Spanish, Italian, and Portuguese

User review of why they switched from Mailchimp to Brevo.

“After trying [Brevo], I realized I could use all the features I had before but [at] a fraction of the cost.” link to review

Brevo’s email marketing features

Automation tools

Brevo is a Mailchimp alternative for email automation, ecommerce and multichannel engagement

Ready automation recipes in Brevo



But that’s not all. It’s also an all-in-one CRM suite, offering omnichannel features and tools.

Trustpilot rating4.11.4
G2 rating4.54.3
Capterra rating4.54.5
What is it?Complete CRM suiteEmail marketing tool
PriceFrom $9/mo/500 contacts From $13/mo/500 contacts
Free plan100,000 contacts
9,000 emails/month
500 contacts
1,000 emails/month
What’s possible with it?Email marketing, transactional emails, complex automations, sales management, meetings, phone calls, SMS, WhatsApp, live chat, chatbot, push, landing pages, ecommerce analysisEmail marketing, email automations, websites, content creation, social media posting

A Brevo user review explaining why he moved from Mailchimp to Brevo.

“The interface is SO user-friendly.” (link to review)

Check out our Brevo vs Mailchimp guide for a detailed comparison of pricing and features.

Or you can sign up for our free plan and see for yourself. You’ll get 300 emails a day. We also offer a free and easy migration from Mailchimp to get you started in no time.

2. HubSpot

Trustpilot rating: 3.3

G2: 4.4

Capterra: 4.5

Mailchimp alternative, HubSpot. This shows weekly activity in the CRM.

If you’re looking for more than just an email marketing tool, HubSpot is a great Mailchimp alternative to consider. HubSpot’s email marketing service is backed with a full suite of marketing and automation tools, to help you create unique, personalized experiences for your audience.

How HubSpot compares to Mailchimp

Here’s why HubSpot is one of the best alternatives to Mailchimp:

  • Marketing automation: HubSpot’s automation features go well beyond simple autoresponders. While Mailchimp offers automated kickback emails and drip campaigns, HubSpot lets you create automation workflows to manage your contact database, pass off prospects to other teams, and even automatically create support tickets. You can also add delays and conditional logic.
  • Growth platform: With forms and popups, live chat and bots, ad management, landing pages, and more, HubSpot has everything you need to kick off your marketing strategy, as well as more advanced features that you can grow into. The HubSpot CRM also supports your sales and customer service teams for a seamless cross-functional customer experience.

HubSpot email marketing features

  • Forms
  • Popups
  • Segmentation
  • Email analytics and health insights
  • Mobile optimization

Automation possibilities

  • Autoresponders
  • Automate drip campaigns
  • Advanced sequences (conditional logic)
  • Lead scoring


  • CRM
  • Live chat and conversational bots
  • Plans to support sales and customer support teams
  • Landing pages
  • Ad retargeting & management
  • Popular integrations include Microsoft Dynamics 365 and Airtable

Cons: The free plan has a generous feature set but HubSpot becomes expensive if you have more than 1,000 subscribers. For this reason it’s probably best suited to mid/large enterprises rather than small businesses on a budget. As well, the wealth of advanced functionalities makes Hubspot a better option for experienced pro marketers.

Take a look at HubSpot alternatives too

3. ConvertKit

Trustpilot rating: 2

Capterra: 4.7

Mailchimp competitor, ConvertKit. A creator industry email marketing tool.

ConvertKit promotes itself as the email marketing platform for creators. This includes bloggers, artists, musicians, YouTubers — basically anyone running a creative business.

Advantages of ConvertKit compared to Mailchimp

  • ConvertKit doesn’t charge twice for same subscriber in different lists
  • You can create multiple signup forms for different opt-in incentives and content assets. This makes it easy to grow a subscriber list with content upgrades.
  • There’s a free concierge migration service if you have over 5,000 subscribers

ConvertKit email marketing features

  • Email campaigns
  • RSS to email
  • Mobile responsive
  • Form builder
  • Analytics & engagement scoring
  • A/B tests
  • Option to run a paid newsletter (transaction fee applies)

Automation possibilities

  • Visual automation builder
  • Autoresponders
  • Email marketing automation
  • Link triggers


  • Ecommerce integrations
  • API


  • Landing pages (+ templates)
  • Possibility to sell digital products
  • Newsletter referral system
  • Facebook custom audiences
  • Integrations to apps such as Patreon and Zapier

Cons: ConvertKit’s email marketing tool is optimized with this audience in mind. If that’s not your business, check out ConvertKit alternatives.

4. Moosend

Trustpilot rating: 2.6

G2: 4.7

Capterra: 4.6

Mailchimp competitor, Moosend. This shows the features pricing page.

Moosend is another affordable email marketing solution and marketing automation platform you can use instead of Mailchimp. It has everything you need to create and send successful email campaigns. 

Why choose Moosend as a Mailchimp alternative

Moosend’s main advantage over Mailchimp is that it’s a lot cheaper and offers a generous free plan. Overall it’s a good choice for small businesses and infrequent senders.

Moosend email marketing features

  • Unlimited emails
  • List segmentation
  • Newsletter templates
  • Drag-and-drop editor
  • Email subscription forms
  • Real-time analytics

Automation possibilities

  • Automation workflow editor
  • Automation templates
  • Lead scoring
  • Conditional triggers


  • Abandoned cart emails
  • Transactional emails
  • SMTP server
  • Popular integrations include Zapier and Piesync 


  • Landing pages

Cons: Unfortunately not as many multichannel features. Also, compared to some other Mailchimp alternatives, it lacks certain native integrations and multichannel marketing features.

5. MailerLite

Trustpilot rating: 4.5

G2: 4.6

Capterra: 4.7

Mailchimp alternative, MailerLite.

MailerLite is another cheaper alternative to Mailchimp and a solid choice if you’re just looking for a simple, intuitive email tool. Its simplicity makes it great for freelancers and micro-entrepreneurs.

What makes MailerLite better than Mailchimp

MailerLite has a built-in functionality for selling digital products. This makes it stand out from Mailchimp as a tool for freelancers and digital content creators. MailerLite also allows users to create quizzes in their campaigns.

MailerLite email marketing features

  • Drag-and-drop editor
  • Popup signup forms
  • Simple reporting dashboard
  • Segmentation
  • Email templates
  • Time zone scheduling
  • Auto resend
  • A/B testing
  • Rich text & HTML editor

Automation possibilities

  • Autoresponder
  • Simple automation sequences


  • Landing pages (+ custom domains for landing pages)
  • Free website with up to 5 landing pages
  • Popular integrations include WooCommerce and Canva

MailerLite is a lightweight solution that offers great value for money, given its ease of use. Ideal for small businesses freelancers, digital content creators, and micro-entrepreneurs. 

Cons: It’s probably not the tool for you if you’re looking for more advanced feature (automation, etc.) Another point to note is that MailerLite doesn’t offer any phone support, even on their paid plan.

6. Klaviyo

Trustpilot rating: 3.4

G2: 4.6

Capterra: 4.7

Mailchimp alternative, Klaviyo. This shows a retail dashboard.

Klaviyo’s email marketing service is built for ecommerce and integrates easily with Shopify. Klaviyo is made primarily for businesses in the retail industry.

Klaviyo excels particularly in advanced analytics and insights. If you want to dig deep into customer data, Klaviyo is one of the best Mailchimp alternatives for this.

What makes Klaviyo better than Mailchimp

Main advantages over Mailchimp:

  • Granular segmentation: Klaviyo provides a ton of behavioral and transactional data with which you can segment contacts. It also has predictive analytics to determine Customer Lifetime Value (CLV) and the risk of churn. 
  • Pre-built templates for automation workflows: Save time setting up automated workflows thanks to Klaviyo’s library of ready-made templates for your abandoned cart, welcome, and win-back flows.
  • Measure email marketing ROI: Easily track all the sales coming directly from your email marketing efforts.

Klaviyo email marketing features

  • Segmentation and personalization
  • A/B testing
  • 1-click integrations with many apps and services
  • ROI-based reporting
  • Signup forms and popups

Automation possibilities

  • Workflow builder
  • Automated workflow templates
  • Pre-built autoresponders


  • Abandoned cart reminders
  • Native integrations for Shopify, Magento, WooCommerce and more
  • API
  • Product recommendations
  • Dynamic data block


  • SMS
  • Facebook & Instagram advertising
  • Popular integrations include Meta and Typeform

Cons: It gets pricey fast. If you don’t sell online where emails have a good ROI, it might not be the tool for you. Consider Klaviyo alternatives instead.

7. Omnisend

Trustpilot rating: 4.7

G2: 4.5

Capterra: 4.7

Mailchimp competitor, Omnisend's automation workflow.

Omnisend’s the last alternative to Mailchimp we explored. It offers an easy-to-use platform for ecommerce email marketing, SMS, and automation.

Omnisend positions itself for ecommerce businesses and boasts a variety of helpful tools for running an online shop. This makes Omnisend an option for businesses in home goods, beauty, and other retail sectors.

Omnisend email marketing features

  • Email campaigns
  • Drag-and-drop editor
  • List segmentation
  • Sign-up forms
  • A/B testing
  • Campaign reports and click maps
  • Email templates
  • Analytics

Automation possibilities

  • Pre-built workflows
  • Ecommerce-focused personalization


  • Ecommerce integrations
  • Cart abandonment
  • Order/shipping confirmation
  • Product recommendations


  • Landing pages
  • Web-push notifications
  • SMS
  • Social media integrations
  • Popular integrations include Shoplazza and Opencart

Cons: While Omnisend’s functionality is top-notch, the pricing is steep, even more than Mailchimp’s for certain volumes.

8. AWeber

Trustpilot rating: 2.5

G2: 4.2

Capterra: 4.4

Mailchimp alternative, Aweber email marketing builder.

AWeber has been around since 1998 and is still a popular email marketing tool for small businesses, bloggers, and entrepreneurs. It offers a huge gallery of ready-made email templates and gives lots of options for email automation and personalization.

Here’s why AWeber is one of the best Mailchimp alternatives:

  • An all-inclusive pricing model: With AWeber you get access to all features, no matter what plan you’re on.  With Mailchimp, a limited number of features are available on the cheaper plans. For example, A/B testing and advanced segmentation are only available as you move up the different pricing tiers.
  • Customer support via phone, chat and email: AWeber customers have a number of options to contact its award-winning customer support 24/7. Mailchimp, on the other hand, has no direct contact support options for its free users, and phone support is a luxury that’s only available on the premium plan (starting at $299).

AWeber email marketing features 

  • Newsletters
  • RSS to email
  • Email templates
  • Drag and drop email editor
  • Signup forms
  • WordPress plugin
  • Basic segmentation
  • Analytics

Automation possibilities

  • Autoresponder
  • Behavioral automation



  • Web push notifications
  • Stock photos
  • Landing pages 
  • Popular integrations include WordPress and GoToWebinar

Cons: If you’re used to Mailchimp’s sleek interface and quirky branding, AWeber might seem a bit dated.

9. ActiveCampaign

Trustpilot rating: 3.1

G2: 4.5

Capterra: 4.6

Automation workflow from Mailchimp alternative, ActiveCampaign.

ActiveCampaign’s email marketing tool is just one feature of its many marketing software capabilities.

ActiveCampaign makes it easy to personalize your emails using contact data. You can also split test up to five different email versions to work out which content performs best. 

Plus, there’s also a built-in spam tester to check if emails are likely to go to junk.

ActiveCampaign as a Mailchimp alternative

Main advantages over Mailchimp:

  • Automation and workflow recipes to get you started
  • Suits the more advanced marketer

ActiveCampaign email marketing features

  • Newsletter
  • Drag-and-drop editor
  • Email templates
  • Analytics

Automation possibilities

  • Autoresponders
  • Marketing automation
  • Automation map
  • Contact & lead scoring


  • Product blocks for email
  • Ecommerce integrations
  • Conversion tracking


  • CRM
  • Landing pages
  • Site messages
  • SMS marketing
  • Social media tool integrations
  • Popular integrations include WordPress, Zapier, and Unbounce

Cons: It’s one of the most expensive tools we looked at, even for its entry tier. If budget’s a concern, you’d better look at ActiveCampaign alternatives.

10. Constant Contact

Trustpilot rating: 3.5

G2: 4.0

Capterra: 4.3

The homepage for a competitor to Mailchimp, Constant Contact.

Constant Contact helps small businesses create websites, online stores, branded email marketing campaigns, and more.

Why choose Constant Contact over Mailchimp

  • Ease of use and intuitiveness, especially for organizing lists
  • Accessible customer support on low priced plans
  • Donations tool to support email marketing for nonprofits

No free plan but paid plans come with unlimited emails.

Constant Contact email marketing tools

  • Email campaigns
  • Email templates
  • Resends to non-openers
  • A/B split testing for subject lines

Automation possibilities

  • Automated email series/nurturing workflows


  • Abandoned cart email reminds for Shopify
  • Integrations with Shopify, Eventbrite and Mindbody


  • Survey tool
  • Donation collection
  • Social media scheduling and ads
  • Landing page builder
  • Popular integrations include Vimeo and WooCommerce

Cons: No free plan. Not sure? Discover more Constant Contact alternatives.

11. Campaign Monitor

Trustpilot rating: 4.5

G2: 4.1

Capterra: 4.5

Competitor to Mailchimp, Campaign Monitor. This shows email builder template on a green background.

Campaign Monitor is another cost-effective Mailchimp alternative to consider, particularly for lower volume senders. Their platform offers beautiful email newsletter templates for everything from announcements to holiday campaigns to reengagement messages.

What makes Campaign Monitor better than Mailchimp

Campaign Monitor is a good Mailchimp alternative for a few reasons. First off, for most email sending volumes, they’re less expensive than the industry leader. Second, they’re visual journey builder is great for beginners looking to get started with more advanced automations. 

Overall, Campaign Monitor users find that their platform is far easier to use than Mailchimp’s. If you’re looking for an intuitive email marketing tool, this is one to consider. 

Campaign Monitor email marketing features

  • Email campaigns
  • Drag and drop email builder
  • Over 100 customizable templates
  • Free image gallery
  • A/B testing
  • Popups and forms
  • Real time reporting analytics
  • RSS-to-email

Automation possibilities

  • Automation visualization
  • Advanced link tracking


  • Transactional emails 
  • Various plug-ins / integrations


  • CRM plugin
  • CMS plugin
  • Landing pages
  • Social media marketing alignment
  • Popular integrations include Agile CRM and Facebook Ad Leads

Cons: The free plan is almost non-existent with 5 contacts and no support (even though emails are unlimited). If you want a free test before you commit, discover more Campaign Monitor alternatives.

Choosing an alternative to Mailchimp: FAQ

Comparing email marketing services is overwhelming, especially for email marketing beginners. Here’s a quick rundown of the top questions you’re probably asking yourself now. 

Is Mailchimp HIPAA and GDPR compliant?

Mailchimp is not HIPAA compliant. They don’t have a Business Associate Agreement (BAA), which is needed for HIPAA compliance. Their terms state that Mailchimp users are responsible for making sure their email marketing complies with regulations like HIPAA.

Mailchimp offers GDPR compliant tools such as signup forms and double opt-in.

Is there something similar to Mailchimp?

There are many tools that offer similar email marketing features. Each software comes with advantages and disadvantages, depending on your budget and how you plan to use it.

For example, Brevo is a good Mailchimp alternative if you’re looking for an affordable email marketing service that’s part of an all-in-one CRM suite. SMS and WhatsApp campaigns, live chat, and marketing automation are just a few of Brevo’s other features.

Is there a cheaper option than Mailchimp?

There are several Mailchimp alternatives with cheaper pricing plans (look at our tables above). Many also offer free plans that include higher email and contact limits than Mailchimp.

Brevo stands out: you pay for the emails you send, starting at $9, cheaper than Mailchimp. Brevo’s free plan comes with 100,000 contacts and 9,000 emails to send a month. Mailchimp, on the other hand, can get pricey as your email list grows.

What is the best Mailchimp alternative?

There are many Mailchimp alternatives you can consider depending on your budget, needs, and skills. The best is the one that gives you more than Mailchimp at a better price. 

Brevo can be a great choice for both small and large businesses given their easy-to-use interface, wide range of features including multichannel, and much better pricing. Grow your list and business without being punished for it!

Try out some Mailchimp alternatives

Test, test, test. It’s the best way to find the ideal email service provider for your business.

Take advantage of free plans and free trials to get a feel for the software. You’ll quickly start to notice the differences and learn your own preferences.  

We hope this guide has helped you see where you can save the most money with Mailchimp alternatives.

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