July 26, 2023

Free Holiday Email Templates and Examples to Stand Out This Season

Reading time about 12 min
A happy woman who just sent her holiday email campaign.

The holidays are on the horizon! That means businesses are gearing up with holiday marketing emails to send subscribers. Good news — we’ve made a list of free holiday email templates to help make sure your marketing efforts pay off.

The holiday season is your chance to connect with customers and boost sales. Stand out from the competition this year with an eye-catching holiday newsletter. 

Don’t get lost in the shuffle. To send emails that convert, your holiday email design can make all the difference.

Ready to get started? Let’s dive into templates and holiday email examples to help your brand capture the festive holiday spirit.

Why should you send holiday emails?

Holiday emails can be a major sales opportunity, but also a way to celebrate a special moment with your subscribers. 

To make your brand stand out, try vamping up your holiday email marketing strategy. An eye-catching holiday email newsletter can make all the difference.

Related: 7 Email Design Best Practices

Free holiday email templates

Halloween email templates

Halloween is the perfect opportunity to connect with customers and make monster sales. Our Halloween email templates will help boost your Halloween email marketing efforts. 

Add Halloween-themed imagery to your marketing campaigns. Have fun with Halloween color schemes and spooktacular fonts.

Here are a couple of Halloween email templates your subscribers will love.

This holiday email template is for Halloween and shows pumpkins and recipes, all with black, orange and pumpkins.

This holiday email template by Brevo shows bright purple background with neon green designs in the shape of a tombstone. There are bats. There sis text that says "low prices for one night only" in this holiday email campaign.

Further reading: 100 Halloween Email Subject Lines to Treat (Not Trick!) Your Readers

Thanksgiving email templates

Thanksgiving is a great chance to connect with your customers and share some gratitude, recipes, a bonus gift, or even a Black Friday sale preview.

Start your Thanksgiving email off with a “Dear [company name] family” or a simple “Happy Thanksgiving from the [company name] family to yours!”. 

From there drag and drop pumpkins, pies, and everything nice until your contacts can smell Thanksgiving dinner when reading your email. 

Holiday email template for Thanksgiving by Brevo

Brevo’s email editor lets you customize emails to your heart’s content, just drag and drop elements or customize it further with HTML. 

This Thanksgiving or fall holiday email template editor shows a pumpkin patch image to the right and email editing tools to the left.

Christmas email templates

Nothing says “Merry Christmas” like a captivating Christmas holiday campaign. Our free Christmas email templates will help you get the most out of this major shopping period.

Build stronger customer relationships and send season’s greetings. Broadcast your Christmas promos and holiday sales. Or help your customers buy their loved ones the perfect present with a holiday gift guide.

Check out Brevo’s Christmas email templates for more ideas.

This holiday email template shows a holiday email campaign with a red background, a reindeer and the words "Deer Antoine, Merry Christmas!".

A winter holiday email template by Brevo with black and white images of pine trees and forests. It says "Merry Christmas sale" on it.

Further reading: 50 Holiday and Christmas Email Subject Lines for Higher Open Rates

Black Friday email templates

Black Friday is a major sales opportunity. All businesses can take part, from ecommerce stores to brick-and-mortar retailers. 

Black Friday marks the start of the Christmas shopping season. That means big sales, exclusive offers, and huge discounts. But major sales mean major competition. Rise above the noise with a stunning Black Friday email campaign.

Here are a few Black Friday email templates to help your brand stand out.

Black Friday special offer holiday email template by Brevo.

This Black Friday holiday email template is all in black and has a countdown to Black Friday. There is a picture of a speaker under the countdown.

Black Friday holiday email template.

Cyber Monday email templates

Cyber Monday is the internet’s biggest sale. It falls on the Monday after Black Friday. And like Black Friday, competition for Cyber Monday shoppers will be fierce. 

Make sure your customers know about your exclusive offers. Grab their attention with a special Cyber Monday email campaign.

Need inspiration? Get started with one of our Cyber Monday sale email templates.

Cyber Monday holiday email template.

Cyber Monday email template

New Year’s email templates

New Year’s is full of excitement and optimism. It’s also a great opportunity to connect with your customers as the new year begins. 

Wish your customers a happy new year or send a hopeful message from your brand. You can also build excitement for the months ahead or look back at the past year’s successes.

New Year's holiday email template. This one is in blue and shows an offer for 50% off an annual meal prep subscription.

Holiday email examples

Fall holiday email example

This holiday email example by Austin Eastciders shows apple-favored beer on a red background with autumn leaves.


Share new seasonal products with an autumn holiday email message. Get customers excited about new flavors and changing weather without being overly salesy.

Halloween holiday email example

Holiday email example by Lush showing white smoky shampoos and pink bath bombs on a black background.


Do you have special spooky products for Halloween? Let your loyal fanbase know! Include haunting visuals and consistent colors to get your fans excited, and save the promos for Black Friday.

Hanukkah holiday email example


5% of the US population will celebrate the Festival of Lights in 2023. 

Share ways to celebrate Hanukkah or send an email newsletter about food, customs and traditions around the holiday.

Christmas holiday email example

This holiday email campaign by Tovala shows cooking utensils on a wooden table with pine leaves and holly. It says "Holiday cooking, made effortless" and has a CTA for "browse menu".


Not all subscribers open emails with the intention of buying. Create a holiday email that shows fun ways to use your product — you might just inspire one of your readers!

Holiday emails to customers and clients

The holiday season is a time for sales, but it’s also a time for family, friends, and building relationships. Consider finding a moment this year to send a holiday greetings email.

This holiday email template by Manoverboard shows a red background with white text that shares a holiday email greeting.


Manoverboard’s holiday email message is short and sweet. There’s nothing promotional about it. Share your best wishes, sign your name, and send away. 

What to write in holiday emails to customers

Use these short, positive messages to write your own holiday emails to customers and clients this season.  

General holiday messages

From all of us at Company Name, may your holidays be filled with peace, love, and joy.

From the Company Name family to yours, we hope you have a happy and healthy holiday season.

Wishing you a festive and heartwarming holiday season. 

-Your friends at Company Name

New Year holiday messages

Here’s to a year filled with new beginnings and endless possibilities in 2023!

– Your name

Cheers to a new year and all the good things ahead. See you there!

– Your name

Wishing you a happy, healthy, and prosperous New Year!

– The Company Name team

Use a holiday template to add pictures of your team or highlights from the year for an extra personal greeting. Or create a themed email with winter colors and images. The possibilities are endless!

Get your free holiday email template

Not a designer? No problem. Email marketing platforms make it easy to create beautiful holiday email campaigns.

Get access to Brevo’s free responsive email templates in a few easy steps:

  1. Sign up for a free Brevo account
  2. Select Create an email campaign
  3. Go to Design to access the Template Gallery
  4. Choose a template and customize each section using our intuitive Drag & Drop email editor

Holiday email template gallery

Brevo’s free holiday email templates make it easy to design eye-catching campaigns

Don’t stop there! Add gifs in the email body to grab your subscribers’ attention. Use emojis in the email subject line to boost open rates. And be sure to A/B test your email campaigns to get the best results.

Ready to send holiday campaigns that convert? Try Brevo for free and get access to our holiday email template gallery.

Design your holiday email template with Brevo

Get started sending holiday email campaigns with Brevo. Free plan includes core email marketing features, unlimited contacts, 300 emails/day, and over 40 email templates.

Open my free Brevo account now >>

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