Emissions to reach 1,000,000 persons with
30s TV spot in Europe
x 1.3
A 20g letter (Inner Paris)
x 95
A 20g letter (Across France)
x 143
Based on an audience of 1,000,000, a 30-second ad in the US has twice the level of carbon emissions than an email. And to reach the same number of people via mail, you’d release 143 times more carbon than with email.