July 25, 2023

How to Cook Up the Perfect Thanksgiving Email Campaign

Reading time about 9 min

Thanksgiving is just around the corner! Gather around — it’s time to serve the perfect Thanksgiving email marketing campaign.

According to this year’s polls, Thanksgiving is officially America’s most beloved holiday. It’s the time of year to see loved ones and of course, eat delicious food! For many, Thanksgiving is also when the holiday season starts to pick up speed.

Last year, the Thanksgiving holiday weekend drew 196 million shoppers, many of which used coupons during sales during a bumpy economic year. This Turkey Day is a great opportunity to send Thanksgiving greetings or a special offer to give thanks to your subscribers. 

Keep reading for Thanksgiving messages and tips to inspire your own holiday email marketing strategy

What to expect?

8 Thanksgiving email examples and tips

There are many ways to go about writing a Thanksgiving email campaign: Express gratitude for your customers. Share Thanksgiving wishes. Or offer delicious Turkey Day deals. 

Here are a few Thanksgiving email examples and tips to get you started.

Reach US customers

Thanksgiving is a national holiday in the US. So to ensure the success of your Thanksgiving email campaign, segment your user base to reach US customers specifically. Simply filter by contacts’ addresses or cities you have on record.

This way, you’ll reach people celebrating the holiday without ruffling feathers among your other customers. Email list segmentation allows you to engage subscribers in a more personalized way. 

Email marketing platforms like Brevo make it easy to target the right customers by simply filtering contacts by location.

Show gratitude

Thanksgiving is a time to show family and friends that you appreciate them. But it doesn’t stop there. Businesses can also send Thanksgiving wishes to clients.

In your Thanksgiving campaign, send a heartwarming email message. This can be a simple happy Thanksgiving email greeting. You can also thank loyal customers for their support.

Don’t be afraid to get into the Thanksgiving spirit. A little bit of gratitude goes a long way! Just check out this Thanksgiving campaign from Sakara:

thanksgiving email example using gifs to show gratitude.


Creative tip: Sakara uses animation to bring attention to their floral imagery. You can just as easily use gifs to liven up your email.

Promote upcoming sales

Thanksgiving marks the start of the holiday season — and the start of holiday sales. Black Friday and Cyber Monday come right after Turkey Day. Many customers also shop for Christmas gifts around this time.

67% of shoppers plan to wait for sales to make a purchase this year, so promote your sales in your Thanksgiving marketing email. Target holiday shoppers with early bird deals and big savings. 

This Thanksgiving email sample from Guess invites customers to their Black Friday sale.

Thanksgiving email from Guess in all black that says there is a big sitewide sale with free shipping. The CTAs al say shop a certain item category.


Give back

Thanksgiving is a time for giving thanks and giving back. Consider partnering with a cause that’s important to your business. This is a great way to connect with customers and spread some good vibes this Thanksgiving season.

Want to go even further? Consider running a Giving Tuesday campaign on the Tuesday after Thanksgiving.

For inspiration, look no further than this Thanksgiving marketing email from Leesa:

Email newsletter from Leesa expressing gratitude for their clients, highlighting how their company gives back, and mentioning their black friday sale.


Offer special Thanksgiving deals

Thanksgiving offers countless opportunities for holiday deals! Entice your subscribers with special Thanksgiving savings. 

Nothing attracts customers like a Thanksgiving sale. This Thanksgiving marketing email from Delivery.com is a great example:

Thanksgiving email marketing by delivery.com showing dinner ingredients.


Get more holiday marketing insight and keep track of important dates with our 2024 Holiday Marketing Calendar.

Give thanks with a Thanksgiving gift

Show your appreciation with a special Thanksgiving gift. After all, Thanksgiving is a day for generosity. 

Offering limited-time discounts and Turkey Day freebies will delight your customers and also make you stand out from the competition. It’s a win-win!

This Thanksgiving marketing email from Morning Recovery is a good example:

A business Thanksgiving message offering a free gift to subscribers who order early.


Share ideas for Thanksgiving Day

Cooking a Thanksgiving Day feast can be stressful! Make your customers’ lives easier. Post hosting tips and decor ideas. Share a guide for the perfect Thanksgiving dinner. 

Helpful Thanksgiving content will inspire your customers — and they’ll be sure to thank you for it!

Plated shares a downloadable Thanksgiving cookbook in this example:

Thanksgiving email marketing idea by Plated. This shows a Thanksgiving dinner and has a CTA button that says "check out the cookbook".


Use a Thanksgiving email template

Grab your customers’ attention with a Thanksgiving email template. Tempt them with roasted turkey and pumpkin pie. Use fall newsletter colors in your email design! 

It’s easy to create beautiful Thanksgiving campaigns with Brevo. Use the Drag & Drop editor or choose from one of our free holiday email marketing templates.

Don’t know where to start? Check out this Thanksgiving email example from Casper for inspiration:

Thanksgiving email example by Casper showing a pumpkin pie with a moon on it and a call to action that says "head to bed". This Thanksgiving email marketing campaign is for pillows.


Related: Christmas Email Marketing: Examples & Ideas to Captivate Customers

25 Thanksgiving email subject lines to boost engagement

Boost open rates with eye-catching Thanksgiving email subject lines. Use emojis to stand out in a busy inbox. Put your own twist on Turkey Day puns. When it comes to Thanksgiving email copy, the possibilities are endless.

Here are 25 Thanksgiving email subject lines to inspire your campaigns:

  • Happy Thanksgiving from our family to yours! 
  • A special thank you treat for you 🎁
  • Thanksgiving prep made easy
  • Give thanks! 30% off everything
  • Save some room for Thanksgiving savings
  • Free shipping on our Thanksgiving collection 🎁
  • Don’t miss out on these Thanksgiving deals
  • The Art of the Thanksgiving Table
  • Gobble this up: 25% off Thanksgiving essentials 💰
  • These leftovers won’t last long!
  • Last chance for Thanksgiving savings ⏳
  • Thanksgiving sale ends TONIGHT
  • Thanksgiving hosting must haves
  • Give them something to gobble about 🦃
  • Your guide to the perfect Thanksgiving
  • Start a new Thanksgiving tradition
  • Dress your Thanksgiving table up in style
  • Your Thanksgiving starts here
  • We’re thankful for these yummy recipes 🍗
  • A big thank you and even bigger deals!
  • Be a star this Thanksgiving
  • Good Gravy! 50% off store-wide
  • Fall into Thanksgiving deals 🍂
  • Our best-kept Thanksgiving secret
  • Thanksgiving meal prep ideas 🥧

Serve up the perfect Thanksgiving email campaign

Thanksgiving is a time for family and a time for gratitude. It’s also a chance to connect with customers. Use Thanksgiving email marketing to grow your business and bring the festive spirit to your subscribers’ inboxes this fall.

Send a Thanksgiving marketing email that gets results. Anyone can run a great Thanksgiving campaign — whether you’re an ecommerce site or a small business. Get started today!

Send the perfect Thanksgiving email marketing campaign

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