"Delete." That’s where most influencer outreach emails end up. Ignored and forgotten. Why? Because they’re bland, impersonal, and offer little reason to engage.
But that’s not the story you want for your brand. You want to stand out, connect authentically, and create meaningful partnerships with influencers.
The difference between an ignored influencer email and a successful collaboration comes down to approach — and the right outreach email can make all the difference.
In this article, we'll share influencer outreach email templates that work, along with strategies to increase your response rates and create lasting partnerships with content creators.
Let’s begin.
Table of contents
What is an influencer outreach email template?
An influencer outreach email template is a pre-written message structure you customize to start conversations with content creators.
It provides a framework for introducing your brand, presenting your collaboration idea, and inviting a partnership, all in a way that motivates influencers to respond.
Templates are there to save time, but the real magic happens when you personalize them. Influencers can tell when an email feels generic, and that’s a quick way to end up ignored.
That’s why it’s key to mention their content, highlight what you like about their work, and explain why they’re a great fit for your brand. It’s that personal touch that turns a cold outreach into a meaningful connection.
Why influencer outreach email templates matter
- Saves time without sacrificing personalization. A good template gives you a head start. You don’t have to write from scratch every time, but you still have the flexibility to tailor your message to each influencer.
- Keeps communication clear. Templates help you focus on what matters. It gives you a way to share your goals, expectations, and ideas upfront, so there’s no guesswork.
- Sets the stage for potential collaboration. A strong outreach email is often the first impression influencers have of your brand. It’s your opportunity to show that you value their time and work, making them more likely to respond positively.
- Builds long-term relationships. Influencer marketing is not just about a single email or campaign, it’s about creating partnerships. Influencer outreach templates help you start that process in a way that feels professional and engaging, laying the groundwork for successful collaborations.
How do I measure email outreach success? Key metrics to track
Before getting into the templates, let's talk about measuring success. Having clear metrics will help you understand what's working and where you can improve in your influencer marketing strategy.
- Response rate. Track the percentage of influencers who reply to your initial outreach. Industry average is around 8-20%, but personalized approaches can achieve 30%+.
- Conversion rate. Monitor how many responses turn into actual partnerships. Aim for 40-50% of responding influencers to convert.
- Time to response. Measure how quickly influencers reply. Faster responses often indicate stronger interest.
- Partnership duration. Track how many one-off collaborations evolve into long-term partnerships.
- Content performance. Monitor the engagement rates of content produced through these partnerships.
The best part? You can track metrics of your influencer marketing campaigns right from Brevo's marketing platform.
Best practices for influencer outreach emails
Here are simple yet effective practices to help you stand out from typical cold outreach emails and build meaningful partnerships with influencers.
Research first, outreach second
Before you even touch the template, spend time understanding the influencer. Look at more than just social media follower count and engagement rate.
Analyze their content style, past brand collaborations, audience demographics, and comment quality. Review their recent posts to understand their themes and values. Good research helps personalize your message and shows genuine interest in their work.
Segment your influencers
Not all influencers are created equal. Segment them by their niche, follower count, and engagement rates to tailor your outreach even more effectively.
For example, a micro-influencer with a highly engaged audience might respond better to a more personalized approach than someone with millions of followers. Carefully segment and prioritize to match your outreach strategy with the right influencers.
Offer flexibility in the collaboration
Influencers appreciate the freedom to create in their own style. In your outreach, mention that you are open to their creative input and that you value their unique voice. This gives them the space to propose ideas or tweak your offering to fit their audience.
Write attention-grabbing subject lines
Your subject line determines if your email gets opened. Keep it short (4-7 words), personal, and clear about the opportunity. If the subject line is longer, make use of the preview text to finish off the thought on the subject line
Include their name or channel name, but avoid spam triggers like excessive punctuation or all caps.
Bonus tip: If you’re struggling with subject lines, Brevo’s AI Assistant makes writing them easy. Available in our email editor, learn more here.

Personalize meaningfully
Go beyond changing just the influencer's name. Reference specific influencer’s content they've created, mention what impressed you about their work, and explain why you chose them specifically. This shows you're not sending mass emails to every creator you find.
Test your templates
Just like any marketing strategy, testing is key. A/B test different outreach approaches by changing the subject line, call-to-action, or tone.
Analyze which templates get the best responses and adjust your approach over time to improve your results.
Make your offer crystal clear
When presenting your collaboration email template, outline all important details upfront.
Include compensation (payment, free products, revenue share), expected deliverables, timeline, usage rights, and any exclusivity requirements. If you offer brand ambassador or affiliate program opportunities, explain these clearly.
Highlight mutual benefits
Show how the partnership benefits both parties. Explain why they're perfect for this opportunity and how it adds value to their audience. Share your brand awareness goals and discuss potential long-term collaboration possibilities.
Add a clear call-to-action
Tell influencers exactly what you want them to do next. Whether it's scheduling a call, reviewing additional information, or expressing interest, make the next step obvious and easy to take.
Follow up thoughtfully
Wait 5-7 days before sending a follow-up email. Keep your follow-up message brief and reference your previous email. Stick to a maximum of two follow-ups to avoid appearing pushy.
8 influencer outreach email templates
Here are practical email templates for different influencer collaboration scenarios. Adjust the language and details to match your brand's voice.
1. Initial contact template
Subject: Partnership opportunity with [company name]
Hi [influencer's name],
I'm [your name] from [brand name], and I've been following your content about [specific topic]. Your recent [post/video] about [specific detail] really stood out, especially when you [mention something specific they did/said].
We make [product/service description] that helps [target audience] with [specific benefit]. Given your focus on [relevant topic], I think this could be valuable for your followers.
Would you be interested in trying our product and sharing your authentic experience? Here's what we offer:
- [Compensation details]
- [Product details]
- [Creative freedom points]
- [Additional perks]
Let me know if you'd like to learn more!
Best,
[Your name]
[Your position]
[Company name]
[Contact information]
2. New product launch template
Subject: Be among the first to try [product name] + exclusive offer
Hi [name],
Your reviews of [similar products] are always so thorough and honest. We're launching a new [product category] next month, and we'd love to have you try it before anyone else.
What we're offering:
- Exclusive first access to [product]
- [Compensation details]
- [Additional perks]
- [Usage details]
The product helps [describe main benefit], and given your expertise in [specific area], we think your audience would really value your take on it.
Interested in being part of our launch?
Best,
[Your name]
[Your position]
[Company name]
[Contact information]
3. Event invitation template
Subject: Speaking opportunity at [event name]
Hi [influencer name],
Your talk at [previous event/platform] about [topic] was fascinating. The point about [specific detail] really stuck with me.
We're organizing [event details] and would love to feature you as a speaker. The event will:
- Attract [number] industry professionals
- Provide [compensation details]
- Cover all travel expenses
- Give you networking opportunities with [specific people/brands]
Would you like to learn more? I can send the full event brief.
Best regards,
[Your name]
[Your position]
[Company name]
[Contact information]
4. TikTok creator partnership
Subject: Let's create trending content together
Hi [name],
Your TikTok content about [topic] is amazing, especially your recent video showing [specific detail]. We love how you [mention their unique style].
We're looking for creators to show how [product] can [benefit], and your creative style would be perfect for this.
Our offer includes:
- [Product details]
- [Payment terms]
- [Usage rights]
- [Additional perks]
Want to create something great together?
Best,
[Your name]
[Your position]
[Company name]
[Contact information]
5. The product review template
Subject: Would love your honest feedback on [product]
Hi [Name],
Your recent review of [similar product] was incredibly detailed and helpful. I appreciated how you highlighted [specific aspect].
We've developed [product name] that addresses [pain point]. Given your expertise in [niche], we'd value your honest feedback.
We offer:
- Free product worth [value]
- Exclusive discount code for your audience
- Full creative control over content
- [Giveaways]
Interested in testing it out? I can ship the product this week.
Thanks,
[Your name]
[Your position]
[Company name]
[Contact information]
6. Micro influencer partnership
Subject: Your authentic content caught our eye
Hi [name],
I'm reaching out because your honest reviews and engaged social media audience stand out. Although we work with creators of all sizes, we especially value authentic voices like yours.
Our [product] helps [benefit], and we'd love to support your content creation with:
- Free samples
- [Payment details]
- [Partnership perks]
- [Creative freedom]
Interested in trying our products? Let us know.
Best,
[Your name]
[Your position]
[Company name]
[Contact information]
7. Long-term partnership template
Subject: Become a [brand name] partner
Hi [influencer name],
I admire how you've built your platform around [niche/topic]. Your consistent quality content about [topic] shows your dedication to your audience.
We're looking for long-term partners who share our values of [brand values].
Partnership includes:
- Monthly free products
- Brand ambassador status
- Exclusive affiliate program
- [Additional benefits]
Would you like to learn how we can grow together? Let us know to discuss further.
Best,
[Your name]
[Your position]
[Company name]
[Contact information]
8. Follow-up message template
Subject: [previous email subject]
Hi [name],
I wanted to follow up on my email about collaborating with [brand name]. Given your recent content about [topic], I think this partnership would be even more relevant for your audience.
To recap, we're offering:
- [Key benefits]
- [Compensation]
- [Creative freedom]
Let me know if you'd like to discuss this further.
Best,
[Your name]
[Your position]
[Company name]
[Contact information]
How to send influencer outreach emails
You can handle influencer outreach manually or streamline the process with automation tools.
Using manual method
For small outreach campaigns, sending personalized emails through your regular email client works fine. Create a simple tracking system like a spreadsheet to track outreach efforts and responses.
This approach works when reaching out to a few influencers but becomes challenging with larger campaigns.
Using automated tools
When you're reaching out to multiple influencers, automation makes the process more efficient. Email automation softwares like Brevo help you manage outreach campaigns while keeping that personal touch that gets responses.
You can create personalized email sequences that send at the right time, track responses, and automatically follow up with interested influencers. This saves hours of manual work while maintaining genuine connections.
In a nutshell, Brevo's marketing platform lets you
- Send personalized outreach emails at scale, with a variety of free email templates
- Track engagement and responses
- Set up automated follow-up sequences
- Manage influencer relationships all in one place

Ready to take your influencer outreach to the next level?