Email Marketing Software That Drives Results

Also known as an ESP (Email Service Provider) or email marketing service, email marketing software lets you send and manage email marketing campaigns. Typically, it also lets you manage email lists, email design elements, and analyze campaign performance.

Email marketing software is specially designed to deliver marketing emails to a large number of recipients. Unlike free email providers like Gmail and Outlook which are only intended for one-to-one sending. If you try to send an email campaign with Gmail, there’s a high chance it’ll end up in the spam folder.

Brevo’s email marketing offers a user-friendly, powerful service at great value for money. Prices are based on the number of emails sent rather than number of contacts stored. Email deliverability is a top priority for us and we have a team of experts working round the clock to help deliver your emails to the inbox. 

For in-depth comparisons between email marketing tools, check out our list of the best email marketing services and the best Mailchimp alternatives.

Examples of different types of marketing emails include:

• Welcome emails
• Onboarding emails
• Newsletters and promotional campaigns   
• Abandoned cart emails
• Reactivation emails

Getting started with email marketing is easy when you choose a user-friendly tool like Brevo. There are plenty of options to import your contact list or start a brand new list using email signup forms. Design tools like the Drag and Drop editor make it easy to create eye-catching email designs.

As most marketers would agree, the hard part about email marketing is finding the balance between helpful/interesting content and promoting your business. Try different content approaches to see what gets the best engagement from your audience. This means experimenting with different subject lines, calls to action, images, sending times, and more. 

Once you nail down the approach that works best for your business, email is a relatively cheap and easy channel to maintain.

• Start by setting out the goal of your marketing email: Why are you sending this email and what do you want to achieve?
• Determine the value for the reader: What’s in it for them and what do you want them to do after reading?
• Write the email copy keeping your goal and main message in mind.
• Keep sentences short and easy to read.
• Include the call-to-action.
• Craft an intriguing email subject line.
• Once you have the copy, it’s time for the design. Add relevant images and buttons using Brevo’s Drag and Drop email editor.