Hesitating between GetResponse and Brevo?

Choose Brevo for an all-in-one platform that stays affordable — even as you scale.

Compare Brevo vs. GetResponse email marketing price plans

While both email marketing platforms have attractive starting prices, GetResponse quickly becomes more expensive. This is because its pricing increases as you gain more contacts.

Meanwhile, Brevo offers free unlimited contacts on all plans. Rather than charging you for your subscriber list size, Brevo price plans are based on the number of emails you want to send. On the cheapest plan you won’t pay more until you pass 20,000 email sends per month — plenty to get you started.

If you’re looking to send email marketing campaigns on a budget, both Brevo and GetResponse offer forever free plans. But if you have more than 500 contacts, GetResponse will make you upgrade.

Email Campaign Needs Brevo GetResponse
1 email / month to 300 contacts Free Free
1 email / month to 1,000 contacts Free $19
1 email / month to 2,500 contacts Free $29
1 email / month to 5,000 contacts Free $54
1 email / month to 10,000 contacts $25 $79
1 email / month to 25,000 contacts $35 $174
1 email / month to 50,000 contacts $49 $299
1 email / month to 100,000 contacts $69 $539

Based on getresponse.com/pricing on 10/10/22.

GetResponse vs. Brevo: Free plans

When choosing an email marketing tool, test out a few options before buying a paid plan. That’s where free plans come in handy! Both the GetResponse and Brevo Free plans allow you to get started sending email campaigns. You have access to a drag-and-drop editor, pre-made email templates, and signup forms

Beyond this, however, GetResponse’s free plan is limited. With a free Brevo account, you’re able to set up automation workflows and autoresponders, use segmentation to target subscribers, and send transactional emails. 

For email marketing beginners and small businesses especially, trying out your email marketing service’s full capabilities is an important part of planning for growth and getting the most value for money in the long run.

Free Plan Features Brevo GetResponse
Email list size Unlimited 500
Drag-and-drop editor
Email templates
Signup forms
Advanced segmentation
Email personalization
Real-time reporting
Customer support (email)

Get advanced marketing automation on all price plans with Brevo

Both Brevo and GetResponse offer advanced automation functionality to send the right message at the right time based on subscriber data and behavior.

While GetResponse offers a range of prebuilt workflows, the choice is more limited on cheaper plans. For example, to send abandoned cart emails you’ll need the Ecommerce Marketing plan. You’ll also need to upgrade to the Marketing Automation plan to be able to create custom workflows. And even then you’re still limited — custom ecommerce workflows are only possible with the Ecommerce Marketing plan starting at $119 per month.

Meanwhile, Brevo lets you use the full suite of marketing automation features for free with up to 2,000 contacts.

Available Features Brevo Plan GetResponse Plan
Prebuilt workflows Free Free
Welcome emails Free Email Marketing
Abandoned cart emails Free Ecommerce Marketing
Email click and open follow-ups Free Free
Website activity tracking Free Marketing Automation
SMS automation Free MAX

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Brevo: key features and functionality on every plan

In terms of email marketing features, Brevo and GetResponse offer all you need to design and send targeted campaigns. Beyond email, though, both solutions offer an all-in-one toolbox to support your overall digital marketing strategies with features like social media ads, drip campaigns, and landing pages.

However, many of GetResponse’s key features are only available on their higher-level price plans. And if you need to send transactional emails like password resets or order updates, you’ll need a paid add-on. SMS marketing is also missing from its core plans. Though, its free plan does include access to the landing page builder.

In contrast, both transactional functionality and SMS marketing are included on all Brevo plans.

Functionality Brevo Plan GetResponse Plan
SMS marketing campaigns Free MAX
Transactional email & SMS Free Ecommerce Marketing
Marketing automation workflows Free, 2,000 contacts/month Marketing Automation
Live chat Free, 1 user Email Marketing
Sales funnels Free Marketing Automation
Push notifications Free, 500 notifications/month Marketing Automation

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They explain it best

An attractive pricing system

"The responsive editor is really nice, and gets better every year. The team really listens to suggestions, and several useful features have been added since I started using Brevo (almost four years ago now). I used to send newsletters to a database of over 50,000 customers using the paid version of Brevo, and it cost far less that the other solutions available. Now I use it for a much smaller database and the free version easily meets my needs."


A perfect beginning!

"My first campaign was a success! Customer service was available to guide me through validating my account and using all the services. The formatting assistant is practical and allowed me to create new emails using the same model. Thanks to the USA-based team, I even got responses late in the evening to help me optimize my first campaign and import my contacts. The communication statistics are clear. A big thank you to the whole team, keep it up!"


A great tool + a responsive team = a winning combination

"After trying other email services, I found that Brevo was easier to use even for the most demanding projects: A/B testing is ridiculously easy to set up; resending emails only to those contacts who haven't opened the first email is just as easy; contact management and importing lists. There's also the team behind the tool. They're always available and quick to respond."

Sébastien R.

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