Hesitating between GetResponse and Brevo?

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Compare Brevo vs. GetResponse email marketing price plans

While both email marketing platforms have attractive starting prices, GetResponse quickly becomes more expensive. This is because its pricing increases as you gain more contacts.

Meanwhile, Brevo offers free unlimited contacts on all plans. Rather than charging you for your subscriber list size, Brevo price plans are based on the number of emails you want to send. On the cheapest plan you won’t pay more until you pass 20,000 email sends per month — plenty to get you started.

If you’re looking to send email marketing campaigns on a budget, both Brevo and GetResponse offer forever free plans. But if you have more than 500 contacts, GetResponse will make you upgrade.

Email Campaign NeedsBrevo GetResponse
1 email / month to 300 contactsFreeFree
1 email / month to 1,000 contactsFree$19
1 email / month to 2,500 contactsFree$29
1 email / month to 5,000 contactsFree$54
1 email / month to 10,000 contacts$25$79
1 email / month to 25,000 contacts$35$174
1 email / month to 50,000 contacts$49$299
1 email / month to 100,000 contacts$69$539
Based on getresponse.com/pricing on 10/10/22.

GetResponse vs. Brevo:
Free plans

When choosing an email marketing tool, test out a few options before buying a paid plan. That’s where free plans come in handy! Both the GetResponse and Brevo Free plans allow you to get started sending email campaigns. You have access to a drag-and-drop editor, pre-made email templates, and signup forms.

Beyond this, however, GetResponse’s free plan is limited. With a free Brevo account, you’re able to set up automation workflows and autoresponders, use segmentation to target subscribers, and send transactional emails.

For email marketing beginners and small businesses especially, trying out your email marketing service’s full capabilities is an important part of planning for growth and getting the most value for money in the long run.

Free Plan FeaturesBrevo GetResponse
Email list sizeUnlimited500
Drag-and-drop editor
Email templates
Signup forms
Advanced segmentation
Email personalization
Real-time reporting
Customer support (email)

Get advanced marketing automation on all price plans with Brevo

Both Brevo and GetResponse offer advanced automation functionality to send the right message at the right time based on subscriber data and behavior.

While GetResponse offers a range of prebuilt workflows, the choice is more limited on cheaper plans. For example, to send abandoned cart emails you’ll need the Ecommerce Marketing plan. You’ll also need to upgrade to the Marketing Automation plan to be able to create custom workflows. And even then you’re still limited — custom ecommerce workflows are only possible with the Ecommerce Marketing plan starting at $119 per month.

Meanwhile, Brevo lets you use the full suite of marketing automation features for free with up to 2,000 contacts.

Available FeaturesBrevo Plan GetResponse Plan
Prebuilt workflowsFreeFree
Welcome emailsFreeEmail Marketing
Abandoned cart emailsFreeEcommerce Marketing
Email click and open follow-upsFreeFree
Website activity trackingFreeMarketing Automation
SMS automationFreeMAX

Brevo: key features and functionality on every plan

In terms of email marketing features, Brevo and GetResponse offer all you need to design and send targeted campaigns. Beyond email, though, both solutions offer an all-in-one toolbox to support your overall digital marketing strategies with features like social media ads, drip campaigns, and landing pages.

However, many of GetResponse’s key features are only available on their higher-level price plans. And if you need to send transactional emails like password resets or order updates, you’ll need a paid add-on. SMS marketing is also missing from its core plans. Though, its free plan does include access to the landing page builder.

In contrast, both transactional functionality and SMS marketing are included on all Brevo plans.

FunctionalityBrevo Plan GetResponse Plan
SMS marketing campaignsFreeMAX
Transactional email & SMSFreeEcommerce Marketing
Marketing automation workflowsFree, 2,000 contacts/monthMarketing Automation
Live chatFree, 1 userEmail Marketing
Sales funnelsFreeMarketing Automation
Push notificationsFreeMarketing Automation
Discover Brevo

with unlimited contacts
Everything in Free:
  • 300 emails/day
  • Customizable email templates
  • Drag & drop editor
  • Transactional emails
  • SMS & WhatsApp campaigns
See all features
Ideal for growing businesses
Starting from

with unlimited contacts
Everything in Free, plus:
  • From 20k emails/month
  • No daily sending limit
  • No Brevo logo (add-on)
  • Basic reporting & analytics
  • Email support
See all features
Built for marketing managers and ecommerce pros
Starting from

with unlimited contacts
Everything in Starter, plus:
  • From 20k emails/month
  • Marketing automation
  • Predictive sending AI
  • A/B testing
  • Advanced statistics
  • Multi-user access
  • Phone support
See all features
For large organizations with advanced needs
Custom price
with unlimited contacts
Everything in Business, plus:
  • Sub-account management
  • Enterprise-grade security
  • Advanced integrations
  • Exclusive features
  • Tailored onboarding
  • Personalized support
And more

They explain it best

Attractive pricing

"The reason I originally looked into Brevo was the straightforward pricing model that charges you based on emails sent. That makes sense to me, none of this complicated 'how many contacts do you have' and hidden fees."

Simple to set up

"Thanks to the USA-based team, I even got responses late in the evening to help me optimize my first campaign and import my contacts. The communication statistics are clear. A big thank you to the whole team, keep it up!"

Easy to use

"After trying other email services, I found that Brevo was easier to use even for the most demanding projects: A/B testing is ridiculously easy to set up; resending emails only to those contacts who haven't opened the first email is just as easy."

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Businesses across industries have built better customer relationships with Brevo.
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See for yourself! Get started with Brevo free and send up to 300 emails a day with unlimited contacts.