This article will delve into the six best Brevo alternatives.
Choosing the right marketing platform can make or break your business growth. With so many tools offering shiny features and bold promises, it’s easy to feel overwhelmed — or worse, rush into a platform that just doesn’t fit.
At Brevo, we know this well. Our mission is to offer powerful marketing tools that are both affordable and easy to use — giving businesses the essentials they need to thrive but without the overwhelm. Whether it’s email marketing, CRM, or multi-channel automation, we focus on providing real value to help you grow your business.
But here's the thing: despite our absolute confidence in our product, we know that no platform is perfect for everyone. As marketing expert Seth Godin wisely put it:
"By trying to appeal to everyone, you risk appealing to no one."
That's our philosophy at Brevo — going all the way back to our Sendinblue days. We believe we can delight most businesses, but we also know that some might find a better fit with a different email service provider. And that’s okay!
Our goal is to help you succeed with your business and email marketing (whether that’s with Brevo or a different platform). That's why we’re sharing six of the best Brevo alternatives today, highlighting where each platform delivers so that you can find the perfect match for your business needs.
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6 Best Brevo alternatives for your business needs
If you’re thinking that there might be a better fit for your business’s specific goals than Brevo, don’t worry — you’ve got plenty of options.
Whether it’s advanced ecommerce analytics you’re looking for, enterprise-level features, or specialized monetization tools, there’s a marketing platform out there that can help.
To make your decision easier, we’ve researched six of the best Brevo alternatives, highlighting where each platform offers an edge and why it might be a better fit for your unique needs.
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Test core email marketing features and start growing your email list with signup forms, and 40+ pre-made email templates.1. Klaviyo
If you run an ecommerce store and need an email marketing platform that truly understands online retail, Klaviyo might be the tool for you.
The platform seamlessly integrates with over 65 ecommerce tools — including Shopify, WooCommerce, and BigCommerce — offering a suite of features tailored specifically to the needs of online businesses.
Klaviyo's omnichannel automation allows you to combine the power of email and SMS marketing, plus push notifications under one roof, maximizing customer engagement across all channels. The platform also offers personalized product recommendations, advanced segmentation, and powerful analytics, helping you optimize every step of your customer’s journey — from first click to final purchase.
Why choose Klaviyo over Brevo?
Brevo supports ecommerce businesses, too, with essential tools like email automation, segmentation, and integration with major platforms.
However, Klaviyo pulls ahead with its laser-focused approach to ecommerce, offering dedicated functionalities for scaling your online store. Features like predictive analytics and detailed revenue attribution reporting make Klaviyo particularly valuable for businesses looking to boost sales and enhance customer lifetime value. So if you run an online store, Klaviyo could be the ideal Brevo alternative.
Discover the best Klaviyo alternatives
2. Mailchimp
Mailchimp is the world’s largest email marketing platform, having built a reputation as one of the most user-friendly tools on the market. With its drag-and-drop editor, an extensive library of customizable email templates, and a polished interface, Mailchimp makes it easy for anyone to create professional-looking emails — even absolute beginners with zero design skills.
The platform’s straightforward approach is a perfect match for small businesses and teams that want to connect with their audience without a steep learning curve. Beyond email marketing, Mailchimp also offers additional marketing features, including landing pages, social media ads, and automation tools — all accessible within the same user-friendly dashboard.
If your priority is building great-looking emails with minimal fuss, Mailchimp could be just what you’re looking for in a Brevo alternative. It delivers a streamlined experience that minimizes setup time while maximizing design quality.
Why choose Mailchimp over Brevo?
Brevo also provides a drag-and-drop email editor and pre-built templates that are super accessible to beginners.
However, credit to Mailchimp — it adds an extra layer of polish, delivering an exceptional user experience that stands out. It’s particularly appealing to novice marketers who want to start simple but still have room to scale up as their business and design skills grow.
Discover the best Mailchimp alternatives
3. Hubspot
HubSpot is an enterprise-grade powerhouse in the email marketing world, offering a robust all-in-one platform tailored for large enterprises and growing businesses.
Acting as a central hub for marketing, content creation, sales, and customer service, HubSpot enables businesses to manage nearly every aspect of their operations from a single, unified platform.
The platform’s marketing tools are particularly impressive, featuring advanced CRM software, automation, and analytics functionalities that empower teams to collaborate effectively and drive business growth. HubSpot also leverages AI-driven insights to automate processes and deliver valuable analytics, helping businesses make data-driven decisions with ease.
HubSpot really shines with its advanced features, including real-time dynamic content, predictive lead scoring, A/B testing, and multi-channel campaign management. These tools provide large organizations with the insights and automation needed to handle complex marketing strategies and sales funnels at scale.
Why choose HubSpot over Brevo?
While Brevo offers excellent value for small to medium-sized businesses with its essential email marketing automation tools, HubSpot’s enterprise-grade features are a better fit when you need a powerful, all-in-one solution for big business needs.
Hubspot’s advanced functionalities make it a great partner for businesses with large-scale operations and complex workflows.
Discover the best HubSpot competitors
4. ActiveCampaign
ActiveCampaign is a top choice for businesses with complex tech stacks that need to manage multiple tools and systems from one central hub.
With over 900 integrations available, ActiveCampaign connects seamlessly with CRMs, ecommerce platforms, payment processors, and more. It also offers niche integrations, from fulfillment systems to loyalty programs and scheduling tools, making it perfect for businesses looking to build highly customized workflows and automate major processes.
The platform excels in marketing automation, offering sophisticated workflows that go well beyond traditional email marketing to include SMS, sales, and customer experience management. Its flexibility and adaptability can be a game-changer for businesses wanting to save time and maximize efficiency.
Why choose ActiveCampaign over Brevo?
Brevo also offers a solid range of integrations and strong marketing automation features, especially for small to medium-sized businesses. However, ActiveCampaign’s extensive library of add-ons and advanced automation capabilities provide extra versatility for companies with intricate processes and diverse toolsets.
If your business needs wide CRM functionalities, multi-channel marketing, and seamless connections with niche tools, ActiveCampaign is likely your best bet.
Discover the best ActiveCampaign alternatives
5. MailerLite
MailerLite is a smart choice for businesses looking to stretch their budget and get maximum value from their email marketing platform.
Unlike many tools that limit the number of emails you can send, MailerLite removes restrictions to offer unlimited emails on all plans — you only pay based on the size of your email list. This pricing model makes it an exceptionally cost-effective solution for startups, small businesses, or anyone sending frequent emails (e.g. a twice-daily newsletter).
The platform combines a user-friendly interface with essential marketing tools for creating, automating, and tracking email marketing campaigns — all without breaking the bank.
While MailerLite keeps costs down by focusing on simplicity, it still includes useful features like email automation, landing page builder, and basic integrations. It’s a streamlined, affordable email marketing solution that offers reliability without the bells and whistles — perfect for businesses on a budget.
Why choose MailerLite over Brevo?
Brevo is well-known for being budget-friendly and delivering great value for money — especially considering the features it offers.
That said, if your primary goal is to send maximum emails at the lowest possible cost, MailerLite’s unlimited email option just about edges it on price. There’s both free and paid plans available, depending on your usage. But for the most affordable Brevo alternative, look no further than MailerLite.
Discover the best MailerLite alternatives
6. GetResponse
GetResponse is an innovative platform for businesses that need typical email marketing features as well as the tools to monetize their content.
As expected, it ships with essential features like email popup sign-up forms, multi-channel support, and analytics, along with 170 integrations to expand its functionalities.
However, GetResponse sets itself apart with unique monetization tools, including a course creator, webinar hosting, and paid newsletter subscriptions. These features make it an ideal choice for content creators, educators, and businesses offering digital product. In fact, anyone with a thriving email list who needs more options for monetizing it.
Why choose GetResponse over Brevo?
Brevo offers robust automation and email marketing tools but doesn’t focus on direct monetization features like GetResponse does.
If your marketing strategy involves turning content into revenue — whether through paid content, educational webinars, or selling online courses — GetResponse provides the specialized tools needed to build, promote, and profit from your digital products.
Or is Brevo the best choice?
After exploring some of the best Brevo alternatives, it’s clear that different platforms shine in specific scenarios. However, Brevo remains a fantastic choice for many businesses, particularly those looking for a balanced, all-round solution.
One of Brevo’s biggest strengths is its affordability. While other platforms may offer niche features, Brevo focuses on doing the essentials exceptionally well. It provides marketers with a comprehensive toolset — including email marketing, automation, and CRM capabilities — all with a fair price tag.
Simplicity is another standout feature. With intuitive tools like a drag-and-drop email builder, professionally designed templates, and user-friendly automation workflows, Brevo is perfect for teams that need to get up and running quickly, without a steep learning curve.
On top of that, Brevo’s multi-channel marketing capabilities allow you to manage email, SMS, and WhatsApp from a single dashboard. It’s ideal for businesses wanting to diversify their marketing efforts without juggling — and paying for — multiple tools.
In short, Brevo is a powerful, practical, and affordable marketing solution — one that would be an ideal partner for most businesses. And if you’re still on the fence, why not take advantage of our free plan and give Brevo a test drive?
Conclusion
When choosing the right email marketing platform for your business, there’s no one-size-fits-all solution. While Brevo offers incredible value with its affordability, ease of use, and multi-channel marketing features, some companies might find a better fit with a platform that supports specific, niche features.
Whether you need enterprise-level tools from HubSpot, advanced ecommerce features from Klaviyo, or powerful monetization strategies from GetResponse, the key is to align your choice with your business’s unique needs and long-term goals.
At the end of the day, our goal is to help you find the best platform to support your marketing strategy — whether that’s Brevo or one of the alternatives we’ve covered. So, do your research, and find a tool that fits your skill level and meets your business requirements.
If Brevo feels like the right fit — great. But if another platform is a better match, we’re genuinely happy to have guided you toward a tool that will drive your success.
