June 14, 2024

10 MailerLite Alternatives for All Business Needs

Reading time about 18 min

MailerLite is one of the top email marketing platforms. But if you’re looking for more robust multichannel or CRM features, it might be time to consider MailerLite alternatives.

MailerLite is a reliable and budget-friendly email marketing service that’s often a top choice for small businesses looking to connect with their potential and existing customers by email. 

However, if you’re ready to expand your marketing campaigns, integrate other channels like SMS or WhatsApp, or involve your sales team, you might hit MailerLite’s limits.

If you aren’t into creating a complex ecosystem of tools and want to get the best value for the best price in one system, you’d better look at MailerLite alternatives.

We’ve explored 10 popular MailerLite alternatives — some simply more affordable, others with expanded capabilities — so you’re sure to find the perfect fit for your needs.

Why consider MailerLite alternatives?

MailerLite pricing plan comparison

MailerLite pricing plan comparison

  • All MailerLite plans have subscriber limits, which means costs will rapidly increase as your email list grows.
  • MailerLite doesn’t offer integrated campaigns across channels like WhatsApp, SMS, or live chat.
  • MailerLite doesn’t offer built-in customer relationship management (CRM) or sales features.
  • Marketers who need advanced behavior-based automation triggers may find MailerLite’s options too limited.
  • MailerLite lacks phone call and meeting scheduling features, which are essential for bottom-of-the-funnel marketing and sales activities.

If you’re looking for any of the following, the MailerLite alternatives listed below will be a better fit.

MailerLite alternative
Best for

Free plan

Paid plans

Brevo

Marketing & sales tools in one place

Yes

Starting at $9/month

Moosend

Custom conversion funnels

No

Starting at $15.6/month

Mailchimp

Ecommerce automation

Yes

Starting at $13/month

GetResponse

Custom conversion funnels

No

Starting at $15.6/month

ConvertKit

Digital product monetization tools

Yes

Starting at $9/month

SendPulse

All-in-one

Yes

Starting at $6.40/month

AWeber

Simple email marketing

Yes

Starting at $12.50

Constant Contact

Simple email marketing UI + integrated social media tools

No

Starting at $12/month

ActiveCampaign

Automation

No

Starting at $29/month
SendGridDeliverability
Yes

Starting at $15/month

The top 10 MailerLite alternatives

Here are the top ten MailerLite competitors to consider.

  1. Brevo
  2. Moosend
  3. GetResponse
  4. Mailchimp
  5. ConvertKit
  6. SendPulse
  7. AWeber
  8. Constant Contact
  9. ActiveCampaign
  10. SendGrid

1. Brevo

Brevo, an alternative to MailerLite

Brevo (formerly Sendinblue) is one of the best MailerLite alternatives for it fills most of the gaps in its capabilities. It offers a comprehensive marketing and CRM platform that centralizes customer interactions in one place. 

If you’re seeking the power of an all-in-one system without sacrificing the ease of use, Brevo is an excellent choice. 

One of Brevo’s greatest strengths is its flexibility: you only pay for the features you actually need. But as your business evolves, you can easily access and add more advanced features, all within the familiar Brevo interface.

Features

Pricing

Brevo offers a generous forever-free plan that includes up to 300 emails per day, along with essential features like transactional emails, automated workflows, and segmentation. To remove the daily sending limit and send 5,000 emails per month, you can upgrade to the Starter plan for just $9/month. 

For more advanced features like AI-powered predictive sending, a landing page builder, Facebook ads, and A/B testing, the Business plan is available at $18/month.

You can easily increase your sending limits within any plan or purchase add-ons without needing to upgrade to a higher tier.

Why choose Brevo over MailerLite

  • Brevo‘s generous contact limits, even on the free plan (up to 100,000 contacts), make it a scalable choice for businesses of all sizes.
  • Brevo offers a unified platform for email, SMS, and WhatsApp marketing, enabling you to reach customers through multiple channels.
  • Brevo‘s automation capabilities surpass MailerLite’s — you can create automated workflows based on user behavior on your website.
  • Brevo is particularly strong in transactional email support, making it a great choice for businesses that rely on automated order confirmations, password resets, and similar communications.
  • Brevo offers a CRM and deal management functionality so you don’t need to switch to a third-party tool to move your marketing leads down the pipeline. 
  • Built-in live chat, phone calls, and chatbot features allow you to streamline all customer communications and keep the customer service team connected to marketing and sales operations.

2. Moosend

Moosend, an alternative to MailerLite

Moosend’s email marketing software can also be a solid alternative to MailerLite if you need features like transactional emails or a built-in CRM.

Moosend is a particularly strong choice for solopreneurs and startups seeking a quick and easy entry into email marketing, due to its user-friendly interface. It also offers basic ecommerce features like personalized product recommendations and shoppable emails, making it a great option for retailers.

On the downside, users frequently report glitches and minor technical problems, but they don’t seem to massively affect the user experience.

Features

  • Email marketing
  • Landing pages & forms
  • Transactional emails
  • Marketing automation
  • Performance reporting
  • CRM
  • Customer segmentation
  • AI writing assistant
  • Ecommerce personalization

Pricing 

Similar to MailerLite, Moosend’s pricing is based on the number of subscribers you have. Plans start at $7/month for up to 500 subscribers, with costs scaling as your list grows.

Moosend doesn’t offer a forever-free plan, but you can try it out with a 30-day free trial.

Why choose Moosend over MailerLite

  • Moosend provides outstanding reporting capabilities when compared to many options within the same price range.
  • Moosend allows you to send transactional emails over its SMTP server.
  • It’s possible to buy email credits in Moosend instead of signing up for a monthly subscription.

3. GetResponse

GetResponse, an alternative to MailerLite

GetResponse is an email marketing and automation platform offering a robust suite of promotional tools. Beyond just sending emails, GetResponse empowers you to engage your audience through various channels, including paid advertising, web push notifications, and even interactive webinars.

The platform’s standout feature is a unique ability to build custom conversion funnels tailored for businesses of all types. You can create a funnel and connect all of your marketing assets, from Facebook Ads and landing pages to signup forms and abandoned cart emails. Transparent reporting will give you a detailed breakdown of each stage, identifying where users drop off or convert.

Features 

  • Email marketing
  • Marketing automation
  • Customer segmentation
  • Transactional emails
  • Landing pages
  • Pop-ups & forms
  • Conversion funnels
  • Live chat
  • SMS marketing
  • AI email writing
  • Paid ads
  • Webinars
  • Ecommerce integrations

Pricing 

GetResponse’s free plan is limited to 2,500 marketing emails per month and doesn’t include any additional features. Their paid plans start at $15.6/month for email marketing with up to 1,000 subscribers.  

To access automation, advanced segmentation, contact scoring, and sales funnels, you’ll need to upgrade to their $48.4/month plan. Ecommerce-specific features like platform integrations and transactional emails require the highest tier plan at $97.6/month.

Why choose GetResponse over MailerLite

  • GetResponse provides significantly more flexibility for A/B testing than MailerLite. It allows you to A/B test not only emails but also landing pages, and you can test multiple variables simultaneously.
  • Striving to help businesses build a complete conversion funnel within a single platform, GetResponse offers features that go beyond email marketing. These include webinar hosting and tools for creating and managing paid advertising campaigns.
  • GetResponse supports more advanced automated sequences based on such events as product purchases, abandoned carts, and webinar attendance.

4. Mailchimp

Mailchimp, an alternative to MailerLite

Mailchimp is a well-known email marketing platform that gained popularity when it was a more budget-friendly option.

Mailchimp is a popular choice across various industries, but more specifically among ecommerce businesses. Its robust ecommerce integrations, SMS messaging add-on, and in-depth ecommerce analytics make it particularly well-suited for online retailers. 

It’s worth noting that Mailchimp can have a steeper learning curve compared to MailerLite, so some prior marketing experience is a plus.

Features

  • Email marketing
  • Marketing automation
  • Contact segmentation
  • Email templates
  • A/B testing
  • Forms & landing pages
  • AI assistance
  • Transactional emails
  • SMS marketing
  • Powerful analytics & custom reports
  • Ecommerce integrations

Pricing

Mailchimp offers a free plan that covers up to 1,000 emails per month and 500 subscribers, but it has limited features. Paid plans begin at $13/month, providing you with 5,000 monthly email sends, access to the SMS add-on, A/B testing capabilities, and basic performance metrics.

For more advanced features like comprehensive scoring and segmentation, along with an increased sending limit of 6,000 emails per month, the Standard plan is available at $20 per month.

Why choose Mailchimp over MailerLite

  • Mailchimp has a significantly bigger and more professionally designed collection of email templates compared to MailerLite’s library.
  • While Mailchimp may not be the absolute leader in email marketing innovation, it is a robust all-in-one platform. Features like advanced contact segmentation and more sophisticated automation sequences give it a clear advantage over MailerLite.
  • Mailchimp’s AI-powered designer can create entire emails tailored to your brand’s style. MailerLite’s AI capabilities are primarily focused on assisting with subject lines and copywriting.

Want to learn more? Discover the best Mailchimp alternatives.

5. ConvertKit

ConvertKit, an alternative to MailerLite

ConvertKit is a specialized email marketing solution tailored mainly to the needs of solo creators. It offers a comprehensive toolkit that helps bloggers and solopreneurs grow their audience, build relationships with them, and monetize their expertise.

A unique feature you won’t find in most general email marketing tools is ConvertKit’s Creator Network. This exclusive platform allows ConvertKit users to connect with other creators to find opportunities for cross-promotion.

Mind that ConvertKit doesn’t have a traditional drag-and-drop editor, which you might expect from a modern email marketing platform. However, it’s still easy to create good-looking emails through its visual email editor or by using HTML.

Features

  • Email marketing features
  • Automated workflows
  • Landing pages & forms
  • Conversion reporting
  • Creator Network
  • Digital content monetization tools

Pricing 

ConvertKit offers a free plan for up to 1,000 subscribers that includes unlimited email sending, basic monetization tools, and customer segmentation. Paid plans start at $9/month for up to 300 subscribers, unlocking advanced monetization features, automated email sequences, and third-party integrations.

For $25 per month, you can access the newsletter referral system, subscriber scoring, and deliverability insights. All plans offer the flexibility to increase your subscriber limit for an additional fee.

Why choose CovertKit over MailerLite

  • ConvertKit‘s laser focus on creators’ needs enables it to deliver precisely the features that matter most, without overwhelming users with unnecessary complexity.
  • With features like paid newsletter subscriptions, tip jars, and one-time purchases, the platform simplifies the monetization of digital products. Although basic monetization features are available in MailerLite as well, they don’t compare to the depth and flexibility of ConvertKit’s options.
  • ConvertKit doesn’t restrict the number of monthly emails you can send. However, similar to MailerLite, its pricing plans do have specific limits on the number of subscribers you can have.

6. SendPulse

SendPulse, an alternative to MailerLite

SendPulse is a multi-channel marketing automation platform that strikes a balance between fair pricing and comprehensive functionality. If you’re seeking a well-rounded marketing platform that includes built-in CRM, sales tools, and omnichannel marketing capabilities, SendPulse is an excellent option. 

What sets SendPulse apart is chatbot capabilities for all major messaging platforms, including Instagram, Meta (Facebook Messenger), WhatsApp, and Telegram.

Although SendPulse provides an extensive toolkit for all sorts of marketing tasks, it may fall short if you’re looking for highly advanced contact segmentation or detailed reporting.

Features

  • Email campaigns
  • Marketing automation
  • CRM
  • Transactional emails
  • A/B testing
  • SMS marketing
  • Web push notifications
  • Live chat
  • Chatbots
  • Landing pages & forms
  • Pop-ups
  • Online course builder

Pricing

A free plan is available for up to 500 subscribers and 15,000 emails per month. SendPulse’s paid pricing starts at $6.40/month for up to 500 subscribers.

Why choose SendPulse over MailerLite

  • SendPulse allows businesses to engage and automate customer interactions across multiple messaging platforms with its chatbots.
  • SendPulse users can create and deliver online courses directly within the platform.
  • The platform includes a built-in CRM system and pipeline management capabilities to help streamline the marketing and sales processes.

7. AWeber

AWeber, an alternative to MailerLite

AWeber is an email marketing platform known for its intuitive interface and email deliverability. 

If you’re looking for a MailerLite alternative that combines email marketing, landing pages, web push notifications, and ecommerce capabilities, AWeber, might be for you. No bells and whistles — it simply gets the job done.

Features

  • Email marketing
  • AI writing assistance
  • Automated workflows
  • Subscriber segmentation
  • Landing pages & forms
  • Web push notifications
  • Reporting & analytics

Pricing

AWeber offers a free plan for up to 500 subscribers, allowing for one automated workflow. Their paid plans begin at $12.50/month, which provides access to 3 email automations, 3 landing pages, and advanced analytics. The next tier, priced at $20 per month, unlocks features like sales tracking and advanced landing page options.

All plans initially cap the subscriber limit at 500, but you can increase this limit for an additional fee. For businesses with large email lists, AWeber offers an unlimited plan for $899 per month.

Why choose AWeber over MailerLite

  • AWeber integrates Canva so you can create beautiful custom designs right within your email builder.
  • AWeber supports web push notifications, allowing you to send targeted messages to your audience’s browsers.
  • AWeber provides stronger functionality for accepting online payments and setting up recurring payments compared to MailerLite.

8. Constant Contact

Constant Contact, an alternative to MailerLite

Constant Contact is another well-established email marketing platform known for its extensive list-building tools and wide range of integrations. Although it’s not the most budget-friendly option on the list, it does have its advantages.

In addition to email marketing, Constant Contact emphasizes social media marketing and ad management. If you use social media for list-building, these features will save you a lot of back and forth.

Features

  • Email marketing
  • Automation features
  • CRM
  • A/B testing
  • Polls & surveys
  • AI assistance
  • Event marketing
  • Social media marketing
  • Social media ads management
  • Integrations with ecommerce platforms

Pricing

As we’ve already mentioned, Constant Contact isn’t the cheapest MailerLite alternative. Like Mailchimp, Constant Contact gets expensive fast as your subscriber count increases.

There’s no free plan available, and paid plans start at $12/month for up to 500 subscribers. The Lite plan includes a sending limit of 10 times your contact list size, along with features like event management, SMS add-on, and social media management.

However, if you need A/B testing, advanced reporting, or access to the social media ads manager, you’ll need to upgrade to the Standard plan at $35/month. Access to heat maps, dynamic content, and custom automation paths is granted within the Premium plan at $80/month.

Why choose Constant Contact over MailerLite

  • Constant Contact offers dedicated functionality to promote events, enable tickets and promo codes, and collect payments using Stripe or PayPal.
  • Users can send SMS campaigns for an additional fee. Mind that this feature is available only to US customers.
  • Constant Contact allows you to schedule and manage social media posts directly within the platform.

9. ActiveCampaign

ActiveCampaign, an alternative to MailerLite

ActiveCampaign is a whole different ballgame compared to MailerLite. It’s your go-to if you’re looking for powerful marketing automation software.

The platform offers stronger automation capabilities, advanced performance reporting, and native ecommerce integrations that appeal to small businesses and enterprises alike. 

The advanced functionality of ActiveCampaign doesn’t necessarily make it a better fit than MailerLite for everyone. Consider it primarily if your business requires the depth it provides.

Features

  • Email marketing
  • Marketing automation
  • Lead scoring
  • CRM
  • Facebook Lead Ads
  • Pipelines & deal management
  • Sentiment analysis
  • Pop-ups and modal forms
  • Personalized content
  • Predictive sending
  • SMS
  • Advanced analytics & reporting
  • Ecommerce integrations

Pricing

ActiveCampaign does not offer a free plan, but it does provide various packages tailored to marketing, sales, or a combination of both.

Marketing plans start at $29/month for up to 1,000 subscribers, including automation tools. The $49/month plan adds ecommerce integrations, lead scoring, and personalized content. 

Higher tiers (starting at $149/month) cater to up to 2,500 subscribers and unlock advanced features like A/B testing within automations, marketing attribution, and conversion insights.

Bundle plans start at $93/month, combining ActiveCampaign’s marketing and sales tools.

Why choose ActiveCampaign over MailerLite

  • ActiveCampaign features a powerful integrated CRM system, replacing dedicated sales software for sales teams.
  • When it comes to marketing insights, ActiveCampaign shines. It provides detailed reports on marketing revenue, conversion attribution, sales pipeline activity, and email list growth trends that you won’t find in a simple email marketing platform.
  • ActiveCampaign offers significantly more ecommerce integrations and is way more flexible when it comes to building automated ecommerce workflows.

10. SendGrid

SendGrid, an alternative to MailerLite

SendGrid is a cloud-based email delivery platform primarily focused on ensuring reliable and efficient delivery of transactional emails, such as order confirmations, password resets, and shipping notifications. 

While SendGrid may not offer the same breadth of out-of-the-box features as Brevo or ActiveCampaign, its strength lies in its ability to handle high-volume email sending with exceptional deliverability.

Features

  • Email API and SMTP service
  • Email campaigns
  • Sign-up forms
  • Automation
  • List management

Pricing

SendGrid has separate offerings for developers and non-tech-savvy marketers. 

For developers, plans include access to APIs and SMTP Relay for fast transactional emails, starting with a free option for up to 100 emails daily. Paid plans begin at $19.95/month for up to 50,000 emails. 

Marketers can also start with a free tier for up to 2,000 contacts and 6,000 emails monthly. The lowest pricing tier starts at $15/month for 5,000 contacts and 15,000 emails, making SendGrid significantly more budget-friendly than MailerLite.

Why choose SendGrid over MailerLite

  • SendGrid specializes in transactional emails, offering features and tools tailored to optimize their deliverability and performance. Mind that it also means you need to be tech-savvy to enjoy all the benefits of the platform.
  • SendGrid’s primary focus is ensuring your emails land in your recipients’ inboxes, not their spam folders. If you rely on timely and accurate email delivery, SendGrid is a suitable option.
  • The platform is built to handle large volumes of emails, allowing you to spend less while sending more.

Discover the 5 best SendGrid alternatives for transactional email.

Choose the best MailerLite alternative for your business

Whether you need advanced automation, multi-channel marketing, integrated CRM, or specialized features for creators or ecommerce, there’s a solution out there to meet your needs.

Ready to get started with one of the best MailerLite alternatives? Brevo stands out as an all-around top pick for its comprehensive features, flexibility, and affordability. Give it a try now, it’s free.

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