Brevo vs ActiveCampaign: Which is better for your business?

Choose a user-friendly marketing software that doesn’t break the bank. Don’t pay extra for transactional emails or contact storage. Only pay for what you need.

Brevo: the same features at half the price of ActiveCampaign

Brevo works out a lot cheaper than ActiveCampaign for sending bulk emails. This is because ActiveCampaign pricing is based on the number of contacts while Brevo lets you store unlimited contacts at no extra cost. This way, you only pay for email usage and not for growing your business.

Brevo’s free plan offers a flexible way to test-drive the platform by sending up to 300 emails a day. ActiveCampaign, on the other hand, only offers a 14-day free trial limited to 100 contacts and 100 emails.

Number of contactsBrevoActiveCampaign
Free plan300 emails/day, unlimited contacts
Send a monthly newsletter to 1,000 contactsFree$39
Send a monthly newsletter to 2,500 contactsFree$61
Send a monthly newsletter to 5,000 contactsFree$99
Send a monthly newsletter to 10,000 contacts$25$174
Send a monthly newsletter to 25,000 contacts$35$286
Send a monthly newsletter to 50,000 contacts$49$486
Send a monthly newsletter to 100,000 contacts$69Custom quote
Based on ActiveCampaign “Pay Monthly” prices, taking the cheapest plan available. Source: Date: 7/18/2023

ActiveCampaign vs Brevo: Send marketing and transactional emails from one platform

If your business relies on time-sensitive transactional emails (order updates, password resets, etc.), you’ll be able to send these through Brevo’s dedicated SMTP server. Brevo lets you manage both marketing and transactional emails from the same platform as part of your monthly email plan. No need to buy separate plans or pay extra.

ActiveCampaign does not have a transactional email server. For this you’ll have to use another service which means paying even more for emails that should already be part of any email marketing tool.

ActiveCampaign vs Brevo: Features rundown

Brevo’s email automation and transactional server work together seamlessly to guide leads through the customer journey. With powerful send time optimization and advanced customer segmentation, get your message sent when it matters most.

Available FeaturesBrevoActiveCampaign
Transactional emailsPaid add-on (Mandrill)
Email marketing campaigns
Advanced marketing automation
HTML email editor
Drag and drop email builder
Automation workflows
Telephone supportFor $69 plans and upEnterprise plan

Go multichannel with Brevo's all-in-one sales and marketing platform

Brevo isn’t just for email. Tap into a range of multichannel features to grow your small business.

Available FeaturesBrevoActiveCampaign
Sales PlatformPaid platform add-on
SMS marketingPaid add-on
WhatsApp marketingAvailable directly with Brevo’s WhatsApp API access3rd party integration
Facebook adsAudiences only
Live chatDiscontinued
Push notifications
Appointment scheduling
Video meetings hosting
Popular integrationsWordPress, PrestaShop, WooCommerce, ShopifyWordPress, PrestaShop, WooCommerce, Shopify
Lead scoring

Deliverability: Land your emails in the inbox each time with Brevo

At Brevo, deliverability is a top priority. We work hard to protect the sender reputation of our shared IPs. If you’re a high volume sender, Brevo gives you more control over your deliverability with dedicated IPs. You can also set up SPF, DKIM, and DMARC authentication to help improve your deliverability. These options are also available with ActiveCampaign.

  • We have a rigorous anti-spam policy and account validation process.
  • Our team of deliverability experts actively monitor servers and work with clients to resolve any issues.
  • Our platform automatically removes hard bounce contacts from your campaigns.

Customer support that you can talk to

It’s an easy choice for Brevo vs ActiveCampaign here. ActiveCampaign only offers phone assistance for their enterprise clients. With Brevo, Business and BrevoPlus plans all have direct phone access to Brevo experience experts. Brevo also has a Help Center and Youtube tutorials to easily guide users through the platform.

They explain it best
Affordable pricing
"Brevo is very easy to learn, and lets you design attractive, effective emails [...] All at a very affordable price!
Easiest email software
"I've used multiple email programs like ActiveCampaign, Vertical Response, Get Response, Aweber… Brevo is the easiest to use."
High-quality service
"What stands out is their customer support — even as a free account user, I received personalized, non-canned responses."

Frequently asked questions