When it comes to email marketing for ecommerce, Omnisend sits at the top of the pile. It offers a ton of powerful features, including customizable templates, segmentation tools, and multi-channel support.
It’s little wonder over 125,000 users trust it. But is it really the best option for you?
That’s the question we’re here to answer today. In this article, we’ll break down the top 10 Omnisend alternatives to help you find the perfect fit for your marketing strategy.
Table of contents
What is Omnisend?
Before diving into alternatives, let’s give Omnisend its dues and highlight some of its strengths.
Simply put: Omnisend is an ecommerce email marketing giant. It integrates seamlessly with top ecommerce platforms like Shopify, Wix, WordPress, and WooCommerce, making it a strong choice for smaller online stores.
The platform lets you create stunning campaigns with ease, thanks to its collection of customizable templates. These templates are designed to boost sales, offering interesting ecommerce-focused elements, including product integrations — direct from your store — and customer-specific coupon codes.
The segmentation tools also let you tailor messages to specific groups rather than sending generic email blasts to your entire list, which can ruin the customer experience.
Omnisend goes beyond email, supporting SMS marketing and push notifications to help you reach your audience through multiple channels.
While its ecommerce marketing focus is undoubtedly a strength, it may leave some users with unnecessary features and without the ones they truly need. That’s not to say it’s a bad platform (it really isn’t). But it’s not the best choice for everyone.
Depending on your business model, you might find better alternatives that offer broader features elsewhere.
Why consider Omnisend alternatives?
- Ecommerce focus: Omnisend is built for ecommerce businesses, offering plenty of integrations to boost online stores. However, your options are more limited if you need broader marketing tools beyond ecommerce.
- Email marketing prices: Omnisend’s pricing is based on the number of contacts in your list. While it’s not the most expensive option, it’s also not the cheapest. Depending on your list size and needs, other platforms may offer better value.
- SMS prices: Omnisend charges a flat rate for SMS marketing, which can become expensive for businesses sending high volumes of messages. Other platforms offer bulk discounts.
Omnisend prices
Omnisend uses tiered pricing based on the number of subscribers in your list.
A free plan allows up to 250 contacts and 500 emails per month.
The Standard Plan starts at $16/month, increasing with list size, and lets you send 12 emails per contact per month.
For larger businesses, the Pro Plan starts at $59/month for at least 2,500 contacts. This plan removes email-sending limits and includes advanced reporting.
For lists over 150,000 contacts, Omnisend offers enterprise-level pricing with custom quotes.
All plans support SMS marketing, but messages are charged separately. US SMS pricing is $0.015 per message, with rates varying by region.
10 Omnisend alternatives
Disclaimer: This article covers the the best Omnisend alternatives, including our own platform, Brevo. We strive to be objective. Our suggestions are based on our own research and experience. We do not earn commissions from any links in this article.
Now it’s time to dive into the best email marketing platforms to find the top Omnisend alternatives.
1. Brevo
Brevo is a top-tier email marketing platform packed with features to grow your business. Formerly known as Sendinblue, it’s arguably the best Omnisend alternative.
With a 99% deliverability rate, Brevo ensures emails consistently reach inboxes by monitoring sender reputations on shared IPs. This protects your marketing efforts from being affected by poor practices from other senders.
Its drag-and-drop editor makes designing emails simple. You can fully customize templates while previewing how your emails will look on different devices.
Brevo also offers AI-powered tools, generating email copy and subject lines while optimizing send times for each contact.
Beyond email and SMS, Brevo supports WhatsApp messaging, making it one of the most flexible multi-channel marketing platforms, and an ideal Omnisend alternative.
Top features
• Email, SMS, WhatsApp, and push notifications
• Advanced automation and segmentation
• Built-in CRM for contact management
• Drag & Drop email editor with templates
• A/B testing and real-time analytics
• Transactional emails and SMS
• Landing pages and forms
• Meeting scheduling and video calls
Pricing
Brevo offers a free plan for up to 300 emails per day.
Starter plans begin at $9/month, removing daily send limits. Upgrading to $18/month unlocks key features like marketing automation, A/B testing, and landing pages.
For larger businesses, enterprise plans include dedicated IPs for improved deliverability.
Prepaid SMS credits cost $0.0109 per credit, while WhatsApp credits are $0.03 per message.
Brevo has been a game changer
"Simplicity, ease of use and most importantly — a good pricing model."
Emīls,
Head of Ecommerce
Exceeding Expectations: A Five-Star Experience with Brevo
"I recently had the pleasure of using Brevo's services, and I must say, my experience was nothing short of exceptional, meriting a full five stars. From the outset, the team at Brevo demonstrated unparalleled professionalism and dedication to customer satisfaction. Their attention to detail and commitment to providing tailored solutions truly set them apart in their field. What impressed me the most was the seamless integration of their services into my existing workflow, which significantly improved my operational efficiency without any hitches. The support team deserves a special mention for their prompt responses and the comprehensive support they provided throughout the process, ensuring a smooth and hassle-free experience. Moreover, the quality of the product exceeded my expectations. It's evident that Brevo invests heavily in research and development to stay ahead of industry trends and offer the most innovative solutions to their clients. This forward-thinking approach is something I greatly appreciate. In conclusion, my experience with Brevo was outstanding. Their blend of cutting-edge solutions, customer-focused service, and expert support makes them a top-notch service provider in their industry. I would highly recommend Brevo to anyone looking for superior services that deliver tangible results."
Bob,
Brevo user
Several Sales and Marketing Tools in One System
"We stumbled upon Brevo by accident as we were using a system just for sending marketing emails. We discovered quickly that Brevo offered multiple different digital sales and marketing tools to enhance both our manual branded client engagement tasks, but also offered automation tools to aid our day to day sales efforts. Brevo has allowed us to move away from three other, separate systems and we now use Brevo for all our outbound sales and marketing endeavours. This has saved us a lot of time and money and has increased our output. The system is easy to use and the support is excellent and prompt."
Stephen Day,
Brevo user
Why choose Brevo over Omnisend?
• Brevo supports email, SMS, WhatsApp, and push notifications, offering broader reach than Omnisend.
• Unlike Omnisend, it includes a built-in CRM, eliminating the need for third-party tools.
• Its free plan and lower-cost paid tiers make it a more budget-friendly option.
• Meeting scheduling and video calls allow direct client interaction.
• Advanced segmentation and dynamic content enable more personalized messaging.
Get started with Brevo for free
Test core email marketing features and start growing your email list with signup forms, and 40+ pre-made email templates.2. Klaviyo
Klaviyo is a powerful email and SMS marketing platform built for ecommerce brands, making it a direct competitor to Omnisend. It integrates with all the top ecommerce platforms, including WooCommerce and Shopify.
It uses AI-driven predictive analytics to tailor email campaigns based on customer behavior. This allows businesses to reach customers when they’re most likely to buy, recommend products within their price range, and benchmark performance against competitors.
Its all-in-one dashboard streamlines email, SMS, reviews, and push notifications, making campaign management seamless.
Top features
• Email and SMS automation
• AI-powered insights
• A/B testing
• Pre-built templates
• SMS marketing
• Real-time reporting
• Popups and forms
Pricing
Klaviyo offers a free plan for up to 250 contacts and 500 email sends — just like Omnisend — but also includes 150 free SMS credits.
Premium plans start at $20/month for email marketing, allowing up to 10 messages per contact. Pricing scales as your list grows. SMS pricing starts at $0.012 per message, decreasing with volume to a low of $0.0085.
Why choose Klaviyo over Omnisend?
• More detailed revenue tracking to measure the exact impact of each campaign.
• AI-driven analytics predict customer lifetime value, churn risk, and the best send times.
• Built-in benchmarking tools compare campaign performance against industry competitors.
Related: Discover the best Klaviyo alternatives
3. Moosend
Moosend is a respected name in email marketing, offering an affordable solution with powerful features.
It includes 100+ customizable, mobile-responsive templates and an AI-powered content writer to refine your email copy, eliminating the need for a designer.
To maximize deliverability, Moosend monitors sender reputation, authenticates emails with SPF and DKIM, and automatically manages bounces and inactive subscribers.
Top features
• Email and SMS automation
• AI-powered personalization
• Pre-built email templates
• A/B testing
• Real-time analytics
• Custom landing pages
• List management and cleaning tools
• Transactional emails
Pricing
Moosend doesn’t offer a free plan, but all paid plans include a 30-day free trial.
Pricing starts at $9/month, scaling with list size. All paid plans include unlimited emails, while Moosend+ allows users to customize their package with impressive marketing features like transactional emails, dedicated IPs, and custom reports.
Why choose Moosend over Omnisend?
• Unlimited emails on all paid plans, unlike Omnisend’s tiered limits.
• Easier-to-use automation builder for customizing email sequences.
• Advanced list cleaning tools remove inactive subscribers to improve deliverability.
4. Mailchimp
Mailchimp is the world’s largest email marketing platform by user base, offering over 20 years of experience in the industry.
It seamlessly integrates email and SMS marketing, providing advanced features like customer targeting, detailed reports, and customizable templates for both channels.
While Mailchimp is a great option for small businesses, pricing increases quickly as your list grows.
Top features
• Email and SMS automation
• AI-powered recommendations
• Pre-built customer journeys
• A/B testing
• Custom landing pages
• Real-time analytics
Pricing
Mailchimp’s email plans start at $13/month, allowing 10 sends per contact.
For advanced features like dynamic content, behavioral targeting, and segmentation, plans start at $20/month, allowing 12 sends per contact.
SMS pricing starts at $0.02 per message, with volume discounts lowering costs to $0.0055 per send.
Why choose Mailchimp over Omnisend?
• AI-powered recommendations optimize subject lines, content, and send times.
• Multivariate testing provides in-depth insights by testing multiple variables at once.
• Built-in social media scheduling, landing pages, and a creative assistant offer a broader marketing suite.
Related: Discover the best Mailchimp alternatives
5. Remarkety
Remarkety is a powerful email and SMS platform designed specifically for ecommerce businesses.
Its strength lies in its conversion-boosting features, such as abandoned cart recovery and inactive customer retention.
It also offers predictive analytics, helping businesses estimate how much revenue each campaign is expected to generate and allowing them to prioritize high-value opportunities.
Top features
• Email and SMS automation
• AI-powered predictive analytics
• Dynamic product recommendations
• Advanced segmentation
• A/B testing
• Real-time revenue tracking
Pricing
Remarkety doesn’t offer a free plan, but new users can try it free for 14 days.
Paid plans start at $25/month and scale with email list size. The Starter Plan begins at $100/month, including unlimited emails, custom branding, and transactional emails.
SMS credits cost $0.01 per message.
Why choose Remarkety over Omnisend?
• AI-powered product recommendations personalize emails based on browsing and purchase history.
• Advanced revenue tracking measures the exact impact of email and SMS marketing campaigns.
• Dynamic coupon generation creates real-time, personalized discount codes to boost conversions.
Related: Discover the top sales forecasting tools
6. ActiveCampaign
ActiveCampaign is a top-rated email and SMS marketing platform known for its powerful email automation features and built-in CRM.
Unlike many competitors, it combines email marketing with advanced sales automation, allowing businesses to score leads, track user interactions, and automate follow-ups.
It also integrates seamlessly with 900+ apps — seven times more than Omnisend — giving businesses access to exclusive tools across industries.
Top features
• Advanced email and SMS automation
• Built-in CRM with lead scoring
• Dynamic content personalization
• Predictive sending and AI-driven insights
• A/B testing
• Multi-channel marketing (email, SMS, site messages)
Pricing
ActiveCampaign’s email marketing plans start at $15/month, with a 14-day free trial.
Each pricing tier unlocks additional features, so choose a plan that best fits your business needs.
Why choose ActiveCampaign over Omnisend?
• More advanced automation with multi-step workflows and conditional logic.
• Built-in CRM with lead scoring for businesses needing sales automation.
• Supports more marketing channels, including site and in-app messaging.
Related: Discover the best ActiveCampaign alternatives
7. MailerLite
MailerLite is a budget-friendly email marketing tool designed for small businesses, startups, and creators. It’s worth considering if you want a more affordable Omnisend alternative.
It features a clean, user-friendly interface while still offering powerful automation and customization tools.
Beyond email and SMS, MailerLite includes landing pages, pop-ups, and a website builder, making it a versatile, all-in-one solution.
Top features
• Email and SMS automation
• Drag-and-drop email editor
• Pre-built email templates
• Advanced segmentation
• A/B testing
• Landing page and website builder
Pricing
MailerLite is one of the most cost-effective email marketing solutions.
The free plan supports 1,000 contacts and 12,000 monthly emails.
Paid plans start at $9/month, unlocking unlimited emails, landing page builder, and digital product sales.
The Advanced Plan starts at $18/month, adding custom HTML editing, pop-ups, and AI-powered writing tools.
SMS costs $0.014 per message.
Why choose MailerLite over Omnisend?
• Generous free plan includes 1,000 subscribers and 12,000 emails.
• Simpler drag-and-drop editor makes email design quick and easy.
• Built-in landing page and website builder for extra marketing tools.
Related: Discover the best MailerLite alternatives
8. Constant Contact
Constant Contact is a well-established email marketing platform known for ease of use and strong customer support.
It’s designed for small businesses, nonprofits, and event organizers seeking a simple yet effective marketing solution.
Beyond email and SMS, Constant Contact includes social media posting, event management tools, and a website builder. While it lacks deep automation, it excels in simplicity, making it a great option for beginners.
Top features
• Email and SMS automation
• Drag-and-drop email editor
• AI content generation
• Event management tools
• Social media posting and ad integrations
• Real-time analytics
Pricing
The entry-level plan starts at $12/month but has limited features, restricting email scheduling and allowing only one custom segment.
To access full functionality, pricing plans start at $80/month, including advanced automation and up to 24 emails per contact.
SMS marketing is available as an add-on.
Why choose Constant Contact over Omnisend?
• Built-in event management tools make it ideal for businesses hosting events.
• Social media posting and ad integrations provide a broader marketing toolkit.
• Beginner-friendly platform with simpler automation and an intuitive interface.
Related: Discover the best Constant Contact alternatives
9. GetResponse
GetResponse is a versatile marketing platform that goes beyond email by allowing users to monetize their content with online courses, paid newsletters, and webinars.
Its drag-and-drop email builder lets users create stunning emails in seconds, while AI-powered tools, powered by ChatGPT, generate email copy and images with just a few keywords.
Top features
• Email and SMS automation
• AI-powered campaign optimization
• Conversion funnels
• Webinar hosting
• Drag-and-drop email editor
• Advanced segmentation
Pricing
Paid plans start at $19/month, offering unlimited emails, automation, and landing pages.
Upgrading unlocks newsletter revenue tracking, ideal for premium newsletter services.
For course creators, GetResponse offers a dedicated Creator tier starting at $69/month, which includes unlimited courses, webinar hosting, and student access via mobile app.
All plans come with a 30-day free trial.
Why choose GetResponse over Omnisend?
• GetResponse includes webinar hosting, a feature Omnisend lacks
• Built-in conversion funnels guide leads through the sales process.
• Broader range of marketing tools, including pop-ups, live chat, and advanced lead generation.
10. Drip
Drip is one of the most reliable email marketing platforms, boasting a 99.8% deliverability rate, ensuring emails consistently land in inboxes.
Its workflow builder simplifies automation, while deep A/B testing and analytics provide valuable insights for campaign optimization.
When integrated with an online store, Drip enables dynamic content blocks, recommending products based on customer preferences.
Top features
• Email and SMS automation
• Advanced segmentation
• A/B testing
• Onsite campaigns (pop-ups and forms)
• Dynamic content blocks
• Real-time analytics
Pricing
Drip’s pricing is straightforward — you pay based on your contact list size, with unlimited emails included.
However, the smallest tier starts at $39/month for 2,500 contacts, making it less budget-friendly for smaller lists.
Many other platforms on this list offer lower-cost entry plans starting with 500 subscribers.
Why choose Drip over Omnisend?
• More advanced automation with flexible triggers and conditions.
• Stronger A/B testing for email and automation optimization.
• Onsite pop-ups and signup forms, a feature Omnisend lacks.
Choose the best Omnisend alternative for your business
Omnisend delivers solid email marketing for ecommerce — no doubt about it.
But it’s not the only option, and for non-ecommerce businesses, it might not be the best fit.
Choosing the right marketing platform can boost engagement, build customer loyalty, and drive sales. With this in mind, it’s well weighing up these Omnisend alternatives to find the platform that truly supports your long-term growth.
