Using ChatGPT prompts for email marketing can transform how you create content, making the process faster and more efficient.
Email marketing is still one of the most effective tools in digital marketing, driving engagement, loyalty, and sales. But the challenge lies in continually producing fresh, engaging content. That’s where artificial intelligence, like OpenAI’s ChatGPT, comes in.
Imagine having a marketing assistant that’s always on, never needs a break, and can curate quality email content in minutes. That’s the power of ChatGPT.
In this article, we'll see how you can use ChatGPT to streamline your email marketing campaigns, simplify content creation, and enhance content optimization to boost engagement. Let’s get started.
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How can you use ChatGPT for email marketing?
There’s been a lot of buzz around ChatGPT, and it’s easy to see why. The AI tool has changed the game for businesses, especially when it comes to email marketing. But simply having a powerful tool doesn’t automatically make one a better marketer. The key is knowing how to use it effectively.
So, how exactly can you make ChatGPT work for your email marketing strategy? Let’s break it down.
Content creation made easy
Creating fresh and effective email content can be a demanding task, especially when you’re managing multiple campaigns at once. ChatGPT simplifies this by generating a variety of email content from scratch.
Whether you’re preparing for a product launch, crafting a special offer, or sending out customer updates, the AI can help you deliver relevant content that hits the mark. The trick is giving it a clear prompt, and it’ll deliver.
Beyond generating full emails, it can also help you brainstorm content ideas, create attention-grabbing subject lines, and compelling CTAs that resonate with different segments of your audience.
Personalization at scale
Personalization is key for a successful email marketing campaign. But manually personalizing each email for your audience can be challenging, especially when your email list starts growing. ChatGPT can do the heavy lifting here too.
Using customer data, it can help you create personalized emails that speak directly to your target audience’s needs, preferences, pain points, and behaviors. This makes each recipient feel like the message was crafted just for them. The result? Higher engagement and conversion rates.
Automating your email marketing workflow
In today’s fast-paced marketing world, efficiency is everything. The more you can automate, the better.
Integrating ChatGPT with your email marketing platform allows you to automate the content creation process, ensuring consistency across your campaigns while saving valuable time.
With automation, you can set it to generate content for various touchpoints in your customer journey. Whether it’s a welcome email, a follow-up email or a post-purchase email, without the need for manual input each time.
This not only streamlines your workflow but also keeps your messaging consistent, timely, and aligned with your overall marketing strategy.
A/B testing made simple
A/B testing is the secret to finding out what resonates best with your audience. But creating multiple versions of your email copy can be time-consuming.
ChatGPT can take on this task by generating different versions of your email body copy and email subject lines, each with a different tone, message, or structure. This allows you to pinpoint what works best, leading to higher open rates, click-through rates, and overall engagement.
Consistency across campaigns
By treating ChatGPT as an extension of your team, fully briefed and aligned with your campaign goals, you can maintain a consistent voice and message throughout your email marketing efforts.
Providing it with a detailed campaign brief, including your objectives, brand overview, and key messages, you’re setting the stage for consistent messaging across all your communications.
Whether you’re launching a new product/service or running a seasonal promotion, a well-prepared brief helps ensure that the content ChatGPT produces is on-brand and effective.
Best ChatGPT prompts for email marketing
Now that you’ve got a handle on how ChatGPT can be a game-changer for your email marketing, let's get into practical use cases of using ChatGPT prompts for marketing.
Strategic prompts
1. Content strategy development
Prompt: Pretend you’re a content marketing expert. Outline an email marketing content strategy for a fitness brand, including key themes, target audiences, and a monthly content calendar. Structure it in a table form for clarity.
Why it works: You’re asking ChatGPT to step into the role of an expert in the field. By doing so, you’re not just getting generic advice, but tapping into a more specialized perspective. Plus, organizing it in a table helps create a clear roadmap for your strategy.
ChatGPT response:

2. A/B testing plan
Prompt: Develop an A/B testing plan for a travel agency’s email campaigns, including hypotheses, testing variables (e.g., email subject lines, CTA buttons), and success metrics.
Why it works: It’s effective because it’s clear and targeted. By specifying the elements to be tested, you ensure that ChatGPT’s output is actionable, directly improving your campaign’s performance.
Chatgpt response:

3. Cross-channel integration plan
Prompt: Create a concise strategy for integrating email marketing with social media campaigns, ensuring a consistent message and driving cross-channel engagement.
Why it works: It encourages ChatGPT to think strategically about how your marketing channels can work together seamlessly, saving you days of planning.
Chatgpt response:

4. Drip campaign with customer testimonials
Prompt: Plan a 3-part drip marketing campaign for ‘FitLife,’ a health and wellness brand, where each email features a different customer testimonial. Begin with a story about a customer who transformed their health using FitLife’s meal plans. The second email should highlight someone who found balance and energy with FitLife’s supplements. The final email can showcase a customer who regained confidence through the brand’s holistic approach. Use real quotes and images, emphasizing the emotional and practical benefits.
Why it works: The prompt is very detailed with clear instructions. This allows the chatbot to give the detailed and authentic output you desire.
Chatgpt response:

Email content prompts
5. Subject line
Prompt: Imagine you’re an email writing guru for a premium skincare brand. Write 10 attention-grabbing subject lines for an email campaign promoting a new anti-aging serum. The subject lines should evoke curiosity, promise transformation, and stand out in a crowded inbox.
Why it works: Calling ChatGPT an "email guru" pushes it to deliver expert-level subject lines. Also, asking for 10 options gives you a range of choices, increasing the likelihood of finding the perfect fit.
Chatgpt response:

6. Welcome series
Prompt: Write a welcome email for new subscribers of a brand that sells sustainable, eco-friendly lighting solutions. Tell the story of a customer who struggled with high energy bills and poor lighting quality before discovering our solar-powered lamps. The tone should be friendly and warm to make the recipient feel welcomed.
Why it works: By providing clear context and a specific customer story, this prompt helps ChatGPT craft an email that feels personal and connects with the reader, making them feel like the brand understands their needs.
Chatgpt response:

7. Email newsletter sign-up
Prompt: We’re a tech brand. Create an email inviting customers to subscribe to our monthly newsletter. Highlight why subscribing will keep them informed with exclusive insights, expert opinions, and cutting-edge research that the brand is known for. Use a tone that’s intellectual yet accessible.
Why it works: It’s all about giving ChatGPT a clear direction. With this prompt, GPT knows to create something that’s informative but still easy to read, hitting that sweet spot between being smart and accessible.
Chatgpt response:

8. New product launch
Prompt: Announce the launch of a smart blender by a health and wellness brand. Craft an email using compelling statistics, like how the product’s unique blade technology retains 30% more nutrients than regular blenders. Start with this surprising stat, and then build the narrative around how this blender delivers measurable health benefits and ease of use.
Why it works: It’s specific with detailed instructions, which helps GPT create a persuasive, fact-based narrative that effectively highlights the product's unique selling points.
Chatgpt response:

9. Seasonal promotion
Prompt: As an expert in email copywriting, create a holiday seasonal promotional email for a luxury home goods brand. Announce a'secret’ limited-time offer on their best-selling heated blankets, available only to your most loyal customers. The tone should be exclusive and urgent, making the recipient feel special for being in the know about this winter warm-up deal.
Why it works: By calling the offer a "secret" and emphasizing it’s for "loyal customers," the prompt gives the AI clear instructions to create an email that feels personal and urgent, encouraging immediate action.
Chatgpt response:

10. Re-engagement campaign
Prompt: Craft a re-engagement email for a vintage-inspired fitness apparel brand. Begin by referencing the 80s workout craze, complete with neon colors and leg warmers, that your lapsed customers might remember. Transition into how this brand brings back that retro vibe with modern comfort and style, encouraging them to reconnect with the brand via a personalized discount. Use a relatable, convincing, and conversational tone.
Why it works: It taps into a specific cultural reference, giving ChatGPT a strong foundation to create a relatable and engaging email that rekindles customers' interest in the brand.
Chatgpt response:

11. Referral program
Prompt: Write a humorous email for a quirky coffee subscription service. Encourage customers to refer friends by using playful coffee puns, like ‘Don’t keep this brew-tiful secret to yourself!’ and highlight the perks both the referrer and their friends will receive, like exclusive blends and fun coffee-themed rewards. Lighten it up with a few emojis.
Why it works: It’s instructional, specific and packed with personality. It gives an example of what to expect, giving the GPT an idea of what output is expected.
Chatgpt response:

12. Call to action formulations
Prompt: Write 10 compelling and persuasive CTAs for an ecommerce business that sells athletic wear and lifestyle apparel. The CTAs should clearly emphasize what the recipient will gain, not just what they should do.
Why it works: The prompt clearly asks for benefit-focused CTAs, which allows ChatGPT to generate strong, action-oriented phrases that effectively motivate the reader by highlighting the benefits.
Chatgpt response:

13. Abandoned cart reminder
Prompt: Write an abandoned cart email for a modern home décor brand. Start by empathizing with the customer’s indecision, followed by a gentle nudge with a small discount and free shipping to encourage completion. Include product images and a clear CTA to ‘Finish Your Order’.
Why it works: This prompt is detailed and empathetic, setting a clear framework for ChatGPT to follow.
Chatgpt response:

14. Flash sale announcement
Prompt: Draft an email for an ecommerce store selling natural skincare, announcing a 24-hour flash sale on their best-selling Vitamin C serum. Create urgency with phrases like ‘Hurry, limited time only!’ and emphasize the serum’s key benefits. Use bold visuals and a strong CTA to ‘Shop Now’.
Why it works: It’s specific and clearly emphasizes urgency and benefits with examples, guiding ChatGPT to craft an action-oriented email that drives quick customer action.
Chatgpt response:

15. Personalized recommendation
Prompt: Create an email for an online bookstore, offering personalized book recommendations based on the customer’s previous purchases. Open with a friendly greeting and acknowledge their love for specific genres, followed by a curated list of books that match their tastes. Include personalized excerpts or reviews to make the recommendations feel thoughtful and tailored.
Why it works: It’s clear on its emphasis on personalization and customer-specific content, enabling ChatGPT to create an email that feels custom-made, increasing the likelihood of customer engagement.
Chatgpt response:

16. Anniversary celebration
Prompt: Write an email for a pet care brand celebrating the one-year anniversary of a customer’s first purchase. Start with a warm, heartfelt message thanking them for being part of the brand’s family. Offer a special anniversary discount on their favorite products or a free gift with their next order. End with a personal note that reflects on their journey with the brand over the past year.
Why it works: It clearly guides ChatGPT on the desired output. It focuses on emotional connection and customer loyalty, enabling the AI to craft a heartfelt message that strengthens the bond between the customer and the brand.
Chatgpt response:

17. Back-in-stock notification
Prompt: Generate an email for a high-end homeware ecommerce brand, announcing their sought-after product is back in stock. Convey excitement and exclusivity, urging quick action with a direct purchase link and ‘Limited Stock Available!’.
Why it works: Combines excitement with exclusivity, prompting the AI to create a compelling email that drives immediate action with a sense of urgency and scarcity.
Chatgpt response:

18. Post-purchase follow-up
Prompt: Write a post-purchase thank-you email for a boutique candle company. Express gratitude, share the story behind the candle, suggest complementary products, offer a discount on their next order, and include a link to share their experience on social media.
Why it works: It’s designed to build ongoing customer relationships, guiding ChatGPT to create a follow-up that’s personal, informative, and encourages further interaction and purchases.
Chatgpt response:

19. Feedback request
Prompt: Create a feedback request email for a gourmet food subscription. Start with a thank you, explain the value of their feedback, and offer a small incentive for completing a brief survey with a clear link.
Why it works: The prompt is straightforward, with a clear objective and incentive, which helps ChatGPT produce an email that’s polite, direct, and effective in gathering valuable customer feedback.
Chatgpt response:

20. Customer appreciation
Prompt: Draft a customer appreciation email for a tea brand. Thank loyal customers with an exclusive 20% discount, share a short, heartfelt story of how their support sustains the business, and invite them to explore new blends.
Why it works: It combines gratitude with storytelling, which guides ChatGPT to create a warm, appreciative message that not only rewards customers but also deepens their connection to the brand’s mission and values.
Chatgpt response:

Pro tip: If you find yourself typing similar prompts repeatedly, save time by creating templates. You can easily tweak these templates to fit your specific needs each time. This also helps maintain consistency in the output.
Best practices when using ChatGPT prompts for email marketing
A well-written prompt can turn a basic response into a compelling piece of content that resonates with your audience. Here are some best prompt practices to help you get the most out of your email marketing:
1. Give ChatGPT a character
Adding personality to your prompts can make a big difference in the quality of the responses. When you ask ChatGPT to embody a specific role, like an expert, consultant, or industry thought leader, you’re setting the stage for a more authoritative output.
For example, if you’re creating an email that needs to exude the wisdom of a marketing guru, you might prompt:
Imagine you’re Seth Godin. You’re working for [brand name] on a new line of eco-friendly kitchen appliances. We need an email sequence that highlights how these products not only save energy but also align with our audience’s values of sustainability and innovation.
By doing this, you’re not just asking for an email; you’re guiding ChatGPT to deliver content with a specific voice and perspective, making it more impactful.
2. Role play for specific outcomes
Taking role-playing a step further, you can ask ChatGPT to act as a specific professional. This is especially useful when targeting a niche audience. For instance, if you need content that speaks directly to tech-savvy professionals, you could say:
Pretend you're a SaaS copywriter creating an onboarding email for a new project management tool. The audience is tech-savvy professionals who value efficiency and seamless integration.
This approach ensures the content isn’t just generic but tailored and relevant to your potential customers.
3. Be clear with your prompts
The more detail you provide, the better the output. For instance, instead of a vague request like “Create a welcome email,” add context:
We need a welcome email for new subscribers who just signed up for our monthly newsletter. The email should thank them for joining, give an overview of what to expect, and encourage them to check out our latest blog post on healthy eating habits.
This level of detail guides the chatbot to produce content that you desire.
4. Review and edit the output
While ChatGPT can produce impressive content quickly, it’s prone to errors as a language model. Always review and edit the content it generates to make sure it aligns with your brand’s voice and is free from errors.
Fact-checking is also crucial, as ChatGPT doesn’t have the ability to verify the information it generates.
5. Maintain a human touch
AI-generated content can sometimes feel robotic. So take the time to tweak it, adding natural language, personality, and that unique flair to your emails. Otherwise, you risk sounding like every other brand using AI, which reduces the impact of your messaging.
6. Iterate until it’s right
If the first response isn’t quite what you’re looking for, don’t hesitate to iterate. Refine your prompt, provide more details, or ask ChatGPT to adjust the response.
You can even paste the previous output into a new prompt and request specific changes. This process helps you fine-tune the content until it’s exactly what you need.
Bonus tip: A great response starts with a well-structured prompt. RTF, which stands for Role, Task, Format, is a simple and effective prompt structure to use for more accurate AI results.
- Role: The identity you want ChatGPT to take.
- Task: What you want ChatGPT to do.
- Format: How you want your information to be presented.
7. Use examples to guide responses
Including examples in your prompts can greatly improve the accuracy of the output. If you have a specific style, tone, or previous email you want to emulate, share it with ChatGPT. For example:
Here’s a sample of our previous welcome email. Use this style to create a new email announcing our summer sale, focusing on exclusive discounts and limited-time offers.
Providing examples gives ChatGPT a clearer idea of what you’re aiming for, leading to more effective content.
8. Compare with alternatives
While ChatGPT is a powerful tool for generating content, it's worth noting that it's not the only AI option out there for email marketing. If you’re using the free version, you might find it a bit limiting in producing detailed and nuanced content. That's where other platforms can come in handy.
Email marketing platforms like Brevo offer built-in AI features specifically designed for email marketing. For instance, it has Brevo’s AI Assistant, which you can easily use to create compelling subject lines, email content, and more, all tailored to boost your deliverability and engagement.
It’s a useful complement to ChatGPT, especially if you’re looking to enhance your email marketing strategy with tools that are purpose-built for the task.