SMS marketing software is a tool that allows businesses to send promotional and transactional text messages to customers.
With the help of these tools, businesses can deliver marketing content, offers, and updates directly to their mobile phone. Many SMS marketing campaigns include time-sensitive promotions and encourage immediate action thanks to high open rates.
Read on to discover the seven best SMS marketing software we've shortlisted for comparison, and find the right one for your business.
Table of contents
- What to look for when choosing SMS marketing software
- 7 Best SMS marketing software compared
- 1. Brevo — best for multichannel campaigns
- 2. Yotpo — best for ecommerce retention
- 3. Omnisend — best for multichannel ecommerce automation
- 4. Klaviyo — best for multichannel ecommerce reach
- 5. Sender — best for small businesses just starting with SMS
- 6. ActiveCampaign — best for CRM and advanced automation
- 7. Twilio — best for customized communication
What to look for when choosing SMS marketing software
With a market full of excellent SMS marketing tools. tools, you need to have clear criteria to choose the one that meets your needs (and budget). We outlined the core functionalities that make a great SMS tool and selected the seven apps that check all the boxes.
Let’s see what makes a great SMS tool and what you should expect.
Core features
- Ease of use: Provides an intuitive interface that doesn’t require technical skills to use
- Segmentation and personalization: Groups customers for better targeting
- Integrations: Connects seamlessly with other apps and services
- Automation: Triggers messages automatically to increase relevance and efficiency
- Advanced analytics: Gives insights into campaign performance and customer engagement
- Compliance: Adheres to legal standards, including user opt-out mechanisms
Nice-to-haves
- Two-way communication: Enables interactive dialogues with customers
- Competitive pricing: Offers flexible pricing options, including pay-as-you-go
- Scalability: Makes it easy for your business to grow
- API: Allows for data sync across systems
- Omnichannel capabilities: Supports campaigns across other communication channels, including email, WhatsApp, etc.
- MMS: Enhances messages with multimedia content
7 Best SMS marketing software compared
1. Brevo — best for multichannel campaigns

Brevo’s complete marketing automation suite takes care of all your marketing needs. Its SMS marketing tool works smoothly with its other offerings like email, web, and mobile push notifications for integrated, multi-channel campaigns.
While you can use Brevo’s SMS marketing service independently, it works hand in hand with other Brevo services for cohesive customer experiences.
Because Brevo is extremely user-friendly and requires no code for setup, you can quickly launch targeted SMS campaigns without needing any advanced technical skills. With its SMS automation capabilities, you can easily set up appointment reminders, booking confirmations, shipment updates, or any other personalized notifications within a few clicks.

Key features
- Automated SMS marketing campaigns
- Contact management
- Transactional SMS
- SMS scheduling
- Automated drip campaigns
- Audience segmentation
- Personalization with contact attributes
- Click tracking
- Flexible SMS credits
- MMS capabilities (for USA only)
- Signup forms
Other tools
Beyond its core SMS features, Brevo also offers convenient sales and multi-channel marketing tools. These include:
- CRM integration
- Forms and landing pages
- Sales pipeline management
- Email marketing tools
- Marketing automation workflows
- Multichannel campaigns (email, SMS, WhatsApp campaigns, push notifications, etc.)
- Ecommerce integration with platforms like Shopify, WooCommerce, and BigCommerce
- Compliance management
Why choose Brevo for SMS marketing
- Easy to set up advanced multi-step SMS campaigns without any technical skills
- You can use transactional SMS for real-time updates on order confirmations and shipping notifications
- A pay-as-you-go pricing model allows you to scale easily without making any large commitments
- The SMS credits you buy come with no expiration—so you only pay for what you need
- SMS integrates with Brevo’s email, WhatsApp, and notifications for cohesive multi-channel campaigns
- Advanced segmentation, combined with real-time analytics and detailed reporting, simplifies personalization, targeting, and efficient campaign execution
Pricing
Brevo doesn’t offer a specific SMS plan; instead, you need to purchase SMS credits, sold in packs of 100. These credits have no expiration and can be used anytime without time constraints.
SMS costs depend on the recipient's country and message length.
You can calculate the number of credits needed to send your SMS messages directly from your account.
2. Yotpo — best for ecommerce retention

Yotpo helps retail and ecommerce businesses reach and retain customers with SMS and email campaigns, subscriptions, loyalty programs, and social proof.
Yotpo started as one of the first platforms enabling Shopify merchants to easily collect and leverage customer reviews. Today, it's evolved into a comprehensive customer retention system.
Merchants can opt for the full product suite or purchase individual modules as needed. For example, you can buy SMS credits only or bundle them with email, giving you flexibility over your budget and features.
Key features
- Subscriber growth tools
- Audience management
- Quick mobile transactions
- Multi-step automation flows
- Multi-channel campaign management (SMS and email)
- Personalized text messaging
- Two-way conversations
- Automatic review follow-ups
- Transactional SMS
- Win-back campaigns
- Compliance and deliverability tools
Why choose Yotpo for SMS marketing
- Unlimited A/B testing lets you validate your messaging and identify the best approach to your customers
- Multichannel subscriber collection tools, including fully compliant sign-up forms, pop-ups, and footer widgets, help you easily convert your customers into SMS subscribers
- Win-back campaigns allow you to send targeted messages to re-engage lapsed customers
- Customers can make purchases and give reviews via SMS
- Yotpo offers native integrations with Shopify, Shopify Plus, Adobe Commerce (formerly Magento), and BigCommerce
Pricing
SMS price starts at $0.0072 per message, and you’re only charged for the number of messages you send.
There is, however, a minimum spending requirement, but as you send more messages, you get better rates.
Yotpo’s pricing does seem to be on the higher side, especially if you’re integrating advanced features like reviews and loyalty programs.
3. Omnisend — best for multichannel ecommerce automation

Omnisend is an easy-to-use automated marketing platform, perfect for small to mid-size ecommerce businesses.
It offers a collection of omnichannel engagement tools covering SMS, emails, and push notifications. Similar to Yotpo, the platform supports email and SMS automation for collecting reviews from Shopify buyers.
Key features
- Email marketing
- SMS & MMS messaging
- SMS automation workflows
- Multichannel automation and campaigns
- Contact list building
- Segmentation
- Two-way SMS messaging
- Customizable SMS campaigns
- Web push notifications
- Product reviews
- Discounts via SMS
Why choose Omnisend for SMS marketing
- You don’t need to pay extra for SMS if you’re already using Omnisend’s suite (you only pay for credits)
- Pre-built SMS ecommerce workflows and the ability to integrate SMS seamlessly with email campaigns
- Strongly integrates with popular platforms like Shopify, BigCommerce, WooCommerce, Magento, and more, offering seamless functionality for ecommerce businesses
Pricing
Omnisend offers scalable pricing with basic SMS rates starting at $0.015 per message for up to 160 characters. Costs increase for longer messages; for example, messages up to 640 characters cost $0.06 each.
Pricing plans also vary. The Free Plan includes a $1 SMS credit, which allows you to send 60 SMS.
The Standard plan, at $16 per month, also allows up to 60 SMS, while the Pro plan, at $59 per month, allows for 3,933 SMS.
You can also buy additional credits to send more SMS based on rates in the recipient's country.
4. Klaviyo — best for multichannel ecommerce reach

Klaviyo is an all-in-one marketing suite with a focus on SMS and email campaign management. Designed specifically for ecommerce businesses, it integrates seamlessly with major ecommerce platforms, point of sale (POS) systems, and shipping and logistics management software.
Merchants love the deep integration and data insights it offers, though it comes at a higher price point.
Key features
- Omnichannel flow builder
- Real-time segmentation
- Last-touch multi-channel attribution
- Native integrations with major ecommerce platforms
- Advanced web forms
- A/B testing
- Discount coupons
- Two-way conversations
- Multiple opt-in options for SMS
- AI assistance
Why choose Klaviyo for SMS marketing
- The platform offers a wide range of AI-driven workflows, including review sentiment analysis, AI-powered response writing, automation setup, send-time optimization, and more
- Pre-built automation for common ecommerce scenarios like cart abandonment and purchase confirmations
- Klaviyo helps you comply with local regulations with built-in SMS compliance tools
- Deep Shopify integration allows merchants to sync all their historical and real-time data, so they can stay on top of every interaction people have with their sites.
Pricing
On the Free plan, you get up to 250 active profiles and 150 SMS credits (plus carrier fees). For combined email and SMS, pricing begins at $35 per month for 1,250 text messages. Keep in mind that the number of credits per SMS varies by country.
Related: Discover the best Klaviyo alternatives for small businesses
5. Sender — best for small businesses just starting with SMS

Sender is a simple and affordable email and SMS platform for ecommerce business owners and bloggers. Its easy interface requires no technical skills and allows you to quickly build and launch marketing campaigns. Users also praise its strong automation and customer support.
Sender offers a generous free plan that includes powerful automation capabilities. However, compared to other tools on this list, it lacks the depth of features but does provide basic ecommerce integrations.
Key features
- Pre-made SMS templates
- Audience segmentation
- SMS marketing automation
- Email campaigns
- Signup forms and pop-ups
- Automated omnichannel campaigns
- Analytical toolkit
- Link shortening
Why choose Sender for SMS marketing
- Sender offers a lower price point than many comprehensive platforms
- The platform also provides excellent customer support
- It’s a simple, no-frills solution for setting up basic automated workflows for SMS and email interactions
Pricing
SMS campaigns aren’t included in Sender’s free plan. Paid plans start at $10/month, but SMS automation is only supported at $20/month.
Related: Discover the best Sender alternatives for email marketing
6. ActiveCampaign — best for CRM and advanced automation

ActiveCampaign provides advanced marketing automation solutions for businesses with extensive marketing needs. Even with its wide set of features, the platform remains user-friendly. You don't need extensive technical expertise to run advanced campaigns.
For businesses that only need a basic SMS marketing platform, ActiveCampaign may feel a bit complex and pricey. But if you want the whole package including the marketing CRM system and robust automation workflows, it might be a great option.
Key features
- Text message marketing automation
- Comprehensive automation tools
- Mass texting
- Customizable templates
- Transactional SMS
- Two-way messaging
- Split testing
- Customer journey mapping
- Discounts via SMS
- SMS subscriptions
- SMS keywords
- Automation integration with Twilio
Why choose ActiveCampaign for SMS marketing
- Features over 135 triggers and actions for personalized customer workflows
- It's very user-friendly, even though it allows for advanced automation
- You can use unique keywords to engage and categorize contacts
Pricing
ActiveCampaign's SMS marketing is available through a paid add-on that fits Plus, Pro, and Enterprise plans.
- Base Plans: Start at $15 per month.
- SMS Add-On: An additional $16.83 per month for 1,000 SMS credits.
- Free Credits: Plus and Professional plans get 25 free SMS credits per month; Enterprise plans receive 1,000 free SMS credits monthly.
Related: Discover the best ActiveCampaign alternatives
7. Twilio — best for customized communication

Twillio is a cloud communications platform that provides APIs for voice, messaging, and video and integrates easily with web and mobile apps.
Originally a developer-focused tool, Twilio now includes no-code solutions that simplify sending bulk and personalized SMS for non-coders.
Keep in mind that its setup still demands more work because it mainly functions as a backend service. But if you're willing to look past that, it's really cost-effective for its automation and customization capabilities.
Key features
- Programmable messaging API
- Conversations API
- Two-way messaging
- Bulk SMS
- Message scheduling and quick deploy
- Automation with Twilio Studio
- Link shortening
- Click tracking
- Alphanumeric sender ID
Why choose Twilio for SMS marketing
- Includes tons of options for API customization
- You can customize and automate SMS sending on a large scale, ideal for developers and organizations with specific business needs
- You can automate and personalize customer interactions using SMS chatbots
- Integrates really well with platforms like WhatsApp and Facebook Messenger
Pricing
Twilio’s SMS marketing pricing is usage-based, so you only pay for what you use without needing a subscription.
SMS prices start at $0.0079 per message and go down as your volume increases.