When you come to plan your holiday marketing campaigns, chances are you’ll be on the hunt for an email subject line that’s both attention-grabbing and festive. Luckily, we’ve got 140 examples to inspire your own Christmas slogans, along with tips for writing holiday email subject lines your subscribers won’t be able to resist.
Holiday season is on the horizon. It’s the busiest time of the year for many marketers, and the inbox competition is going to be fierce. If you want people to open your emails, everything depends on your subject line.
In a perfect digital marketing world, amazing Christmas email subject lines dance off your keyboard like sugarplum fairies. But the reality is that you probably have a million and one things on your end-of-year to-do list. Once you’ve established a holiday email marketing strategy and designed your holiday email templates, you’re probably running short on time.
So help yourself to our free buffet of holiday email subject lines, as well as tips for writing your own! That way you can get those email marketing campaigns sent AND have time left over for shopping, wrapping, and decking the halls.
140 Best holiday and Christmas email subject lines
These festive subject lines have all the ideas you’ll need for catchy Christmas slogans that will boost opens and sales — whatever your business.
Urgency and FOMO Christmas email subject lines
- Reindeer fly fast. So do these offers!
- Sleigh your Christmas list with these last-minute gifts
- Even Santa shops our super-saver Christmas deals
- Super Christmas shopping savings put extra jingle in your pocket
- Beat the holiday rush with tips for being a St. Nick in time
- Zip through the holidays with our super-fast elf-checkout
- Take your Christmas shopping over the finish line with time to spare
- Secret Santas know how to hook up with Christmas savings
- Celebrate Cyber Monday with deep discounts on all home decor
- Last chance! Christmas deals ending tonight!
- Exciting last-minute Christmas ideas & offers!
- Hurry! Your Christmas gift is almost gone 🎁
- 48 hours left for epic Christmas savings!
- Christmas sale ends soon – Don’t miss out
- Blink and you’ll miss these Christmas steals
- 5 days of Christmas deals – Start saving now!
- Day 2 of Christmas countdown: Shop today’s deal
- Countdown to Christmas: 3 days left for deals
- It’s Day 12! Last chance for Christmas savings
- Tick tock… Your Christmas deal ends today
- Wrap it up! Last-minute holiday steals 🎁
- Don’t let these Christmas deals slip through your fingers
- Only hours left! Your Christmas savings are almost gone
- The perfect gift, but only for a little while longer!
- Santa’s not the only one in a rush—shop now
- The last day for Christmas deals! Don’t miss out!
- Last chance to stuff your stockings with our super-saver deals
- Stock is running out fast! Don’t miss these Christmas must-haves
Personalized Christmas email subject lines
- [First name], unwrap your Christmas surprise!
-
We saved Santa’s best stocking stuffers just for you
Preview Text – He told us how good you’ve been - Be the world’s best St. Nick with just one click
- [First Name], your holiday surprise is waiting!
- Indulge in the joys of personalized holiday shopping
- You want and deserve the special secrets to Noel Nirvana
- Give yourself something you really want this Christmas
-
What are you really dreaming of this Christmas?
Preview Text – Your fondest wishes are on our digital shelves - Gift yourself with the Christmas vacation you really deserve
- Let the holiday season begin by treating yourself to something special
- Where would you love to ring in the holidays this year?
- Even Rudolph thinks our holiday travel booking services are the best
- Check out Santa’s recommendations for your favorite pet
- Your Christmas wish has come true! 🎄
- What’s waiting for you under the Christmas tree?
- Find out what’s inside your holiday gift box!
- Ready for your personalized holiday surprise?
- We saved Santa’s best stocking stuffers just for you!
- [First Name], unwrap a little holiday magic!
- Santa told us how good you’ve been—open to see your gift
- It’s personal: We picked these holiday deals just for you
- The holidays are personal! See what we picked just for you
- Get festive with Santa’s recommendations for you and your family
Bonus tip: Use an email automation tool like Brevo to send your holiday emails. It saves time.
Holiday spirit and cheer Christmas email subject lines
- Festive finds to make your season bright🎁
- Be an angel this year by giving heavenly holiday gifts
- Put the shine in your holidays with our sparkling ideas
- Inspire a kiss under the mistletoe with these romantic holiday destinations
- Ring in the holidays wearing elegant Christmas jewelry
- Glow like a Christmas angel with our premium cosmetics
- Beautiful boots, bows, and bells dress up the best holiday wardrobes
-
Fabulous holiday fashion looks so good on you
Preview Text – They look even better with your 20% discount - Turn your home into a holiday palace with dazzling home decor
- These Christmas decorating tips make Martha Stewart jealous
- Sleigh it! Christmas steals you’ll love 🎅
- Get into the spirit with these holiday finds 🎄
- Deck the halls with these holiday deals 🎄
- Joy to the wallet – Big holiday savings inside!
- Ho-ho-hurry! Holiday fun starts here!
- Bring holiday cheer with these amazing gifts!
- Sprinkle some joy with our special holiday collection
- ‘Tis the season to shine—find your perfect holiday look
- Add a little sparkle to your wardrobe this Christmas
Discounts and promotions Christmas email subject lines
- Dazzling Christmas discounts are our holiday gift to you
-
Deck the halls with unbelievable holiday savings
Preview Text – 20% off our entire furniture line - Christmas blowout sale – Everything must go!
- Santa’s best deals: Grab them before they go!
- Get your Christmas discounts while they last!
- Jingle all the way to huge holiday savings!
- Santa’s favorite gifts at unbeatable prices
- Holiday savings that will make your wallet jingle!
- Make room under the tree for savings you’ll love
- The merriest of deals—shop now and save big!
Gift guides and ideas Christmas email subject lines
- Top 10 gifts everyone will want under the tree
- Santa-approved gifts – Shop your faves now!
- Stumped on gifts? Here’s your Christmas guide
- Be Santa Claus for your favorite paws with these pet treats
- All good dogs and cats deserve stockings stuffed with goodies
- Doll up your fur babies for the holidays with our pet grooming services
- Top Christmas gifts everyone will love 🎁
- Holiday gift guide: Last-minute ideas inside!
- 10 perfect gifts for everyone on your list!
- Gifts that will sleigh your Christmas list
- Best gifts for every budget—open and find yours!
- Last-minute gift ideas that are sure to impress
Exclusive offers or VIP access Christmas email subject lines
- VIP access: Your secret holiday sale is here!
- Christmas VIP: Unwrap your exclusive deals now!
- Early bird savings for Christmas starts now
- VIPs only: Get your special holiday discount 🎅
- Exclusive Christmas offer just for you!
Warm and heartfelt Christmas email subject lines
- Feel the holiday magic with these deals ✨
- Cozy up with these Christmas specials!
- Spread love & cheer with our holiday gifts ❤️
- A little holiday cheer, just for you! 🎁
- Get warm & fuzzy with our holiday picks ❤️
- Unwrap some joy – Christmas gifts are here!
- Warm wishes and holiday cheer from all of us!
- Feel the love this holiday season—special gifts await❤️
- A little Christmas magic just for you! 🎁
Catchy Christmas email subject lines
- Santa called. He said you need these gifts
- Rock the Christmas clock with time-saving gift inspiration
- Baby, it’s cold outside, so warm up with our holiday gift ideas
- We saved Santa’s best stocking stuffers just for you
- These sizzling Christmas deals are hot enough to warm up Jack Frost
- Beautiful boots, bows and bells dress up the best holiday wardrobes
- Ring in the holidays wearing elegant Christmas jewelry
- Glow like a Christmas angel with our premium cosmetics
-
You can be naughty and still stay fit through the holidays
Preview Text – Learn more about our fitness equipment - Get on Santa’s nice list by getting in shape this year
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How can joining a gym turn into your Christmas vacation?
Preview Text – Make us your fitness home away from home -
Push procrastination out the window with super-fun holiday shopping
Preview Text – That’s how much you’ll love our selections - Sleigh all day with these Christmas deals 🎅
- Frosty savings ahead – Don’t miss out! ❄️
- ‘Tis the season to save BIG on Christmas finds
Post-Christmas email subject lines
- Christmas is over, but the deals aren’t🎄
- Boxing Day blowout! Deals after Christmas 🎁
- Missed Christmas? The savings continue here
- Do you need a time-out from the holidays this year?
- Do you need a time-out from the holidays this year?
-
Do you need a time-out from the holidays this year?
Preview Text – Book your New Year’s Caribbean getaway today - Put joy in your world with post-holiday travel discounts around the globe
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Wave at Santa’s reindeer as they go flying by your plane window
Preview Text – Beat the holiday rush by booking your flight today - Where would you love to ring in the holidays this year?
- Gift yourself with the Christmas vacation you really deserve
- Santa’s leftovers – Shop post-holiday steals
- The party’s not over – Post-Christmas sales inside
Try Brevo’s AI subject line Assistant
Working on writing catchy subject lines? Brevo’s AI Assistant is your new best friend. Bring your subject lines to life with the power of AI and make campaigns that stand out in the inbox. Available in our Email editor, learn more here.
4 simple rules for crafting winning holiday subject lines
Your inner marketing elf smiles with inspiration. You’re ready to craft successful holiday subject lines that turn all your marketing campaigns into absolute winners. Streamline the process with these four simple rules.
1. Address your target audience's pain points
Holiday stress comes with the season. Let your holiday subject lines solve shopping problems, ease insane schedules, and lift sagging spirits. You know what it’s like to face these Christmas pain points:
- Holiday shopping crowds
- Chaotic pre-Christmas schedules
- Hyper kids and out-of-town company
- Impossible holiday travel demands
- Must-have-gifts that quickly sell out
Weaving holiday stressors into the subject line increases open rates. For maximum effect, be sure you’re using realistic pain points, address the recipient as “you,” and offer actionable solutions.
2. Keep character count mobile-friendly
Make your holiday subject line mobile-friendly by keeping it short and sweet. Ideally, it should be between 30 and 50 characters. If you can’t pare it down, give the first 30 to 60 characters plenty of punch.
3. Stay smart with preview text
Your preview text should complement the subject line. Not all email clients display preview text, so don’t use it for essential information. Let your subject line handle the heavy lifting.il clients display preview text, so don’t use it for essential information. Let your subject line handle the heavy lifting.
And, as you can see in the examples above, don't be afraid to add emojis to your subject lines for a fun, festive feel!
4. Always make it personal
When you personalize a subject line, it becomes harder to resist. Studies have proven that personalized email subject lines can increase open rates by 50% — so best make the most of them.
If you're a Brevo customer you can easily apply personalization to your email subject lines and main text using contact attributes.
5 techniques to try for your holiday and Christmas email subject lines
Still at a loss for holiday subject lines that stand out and fit your brand personality?
Write your own using one of the five subject line techniques listed below.
From laughter to gift-giving, take one of these approaches to crafting your own subject line. Just remember to keep the tone is aligned with the email itself.
And if you find yourself with more than one good subject line to choose from, try A/B testing them against each other to determine the best!
1. Come up with catchy Christmas slogans
Humor is a powerful marketing tool at any time of year, but especially when it comes to Christmas taglines.
Fun wordplay and seasonal puns ease recipients’ pain points by distracting them from the holiday stress. Spending time writing clever holiday email subject lines can make all the difference.
Try a joke or a riddle and entice readers to open your email for the punchline. Here are some ideas for Christmas taglines you can put your own spin on:
- Yule never believe these unbelievable discounts
- You have to take an elfie with these
- Don’t be a rebel without a Clause
- Why was Rudolph’s nose really so red?
Subject line: The Most WonderFi Guide of the Year
2. Evoke holiday emotions with classic references
Let it snow, let it snow, let it snow. I’m dreaming of a white Christmas... Song lyrics trigger fond memories every festive season. And they can also inspire evocative holiday subject lines.
From Dickens’ “A Christmas Carol” to the TV movie, “A Christmas Story,” the holidays offer a treasure trove of references that resonate with everyone.
Marketing tonality counts here too. For example, your nonprofit’s subject line would probably perform better quoting Zuzu from “It’s a Wonderful Life” instead of John McClane from “Die Hard.”
3. Power up holiday email subject lines with specific messaging
Some email campaigns call for simplicity. It’s a powerful marketing tool because it delivers information that recipients actually need and can use.
Draw them in with holiday subject lines that highlight free shipping. Make sure they know the final date of your Christmas sale. Last-minute discounts, Cyber Monday deals, and deadlines for ordering are great attention-grabbers. Could you resist these subject lines?
- Cut holiday stress down to size with free 2-day delivery
- Jump on these amazing last-minute Christmas discounts
- Stock up on your holiday goodies now before it’s too late
Notice how each example starts with an action verb. Keep this inspirational list handy for powering up compelling Christmas sale subject lines.
- Beat
- Book
- Buy
- Conquer
- Discover
- Escape
- Hurry
- Indulge
- Rush
- Save
- Zip
4. Give a little bit and get a lot back
When a holiday greeting subject line offers a discount, it’s a type of gift to the reader. Instead of marketing the sale as a benefit, use it to showcase your generosity. Convey a sense of urgency with a “redeem by” deadline.
Try actually giving away something. It’s hard to resist a holiday subject line promising a free present with purchase. Be sure your gift has real value, and always follow through with delivery.
Christmas email campaigns can also serve as platforms for charity donations. For every set amount a recipient spends, you donate a set amount to a worthy cause. Spread the generous word with social media mentions and blog posts. Enjoy doing good for others while elevating brand visibility across multiple platforms.
Further reading: 8 Christmas Newsletter Ideas to Wow Your Subscribers
5. Fire up click-through curiosity by creating suspense
Frame your holiday subject line with a question that speaks directly to readers. Make it specific so that they’ll have to open your email. Rhetorical questions can be fun, but they aren’t as powerful as a straightforward appeal.
- Do you know how much we can save you this Cyber Monday?
Adding a personalized touch of suspense also generates subject line irresistibility. A conversational approach works, but be sure to follow through with the same tone in your campaign text.
- We need to talk about your holiday party plans
Keep reader curiosity in your digital marketing toolbox. It’s one more highly effective way to make subject lines connect with recipients and fire up click-through rates.
For more advice, check out this article on how to craft the perfect holiday marketing strategy
Unleash your creativity with your holiday and Christmas email subject lines
Coming up with the best subject lines for your Christmas emails doesn’t need to be a chore. Give this year’s holiday campaigns a boost by combining your marketing talents with our ideas.
Happy holidays and happy sending from the Brevo team!
Download our 2024 holiday marketing calendar to keep up with important dates and get helpful tips for every month of the year.