Ready to set up an email newsletter for your WordPress website? Here are the best WordPress newsletter plugins to get you started.
Send WordPress newsletters to send your subscribers updates and drive traffic to your website. They’re a great way to build lasting relationships with website visitors.
It’s usually best to install a plugin for your WordPress site. Most plugins come with email marketing features to help you build an email list and engage subscribers straight from your WordPress dashboard.
To help you out, we’ve put together a list of the top WordPress newsletter plugins.
Table of contents
The 7 best WordPress newsletter plugins
Here are the top WordPress newsletter plugins to consider.
1. Brevo

Brevo (formerly Sendinblue) is a good option for those looking for an all-in-one CRM and email marketing platform.
Key features include:
- Newsletter signup form builder: Create customizable subscription forms that you can easily embed on your WordPress website.
- Drag & Drop email builder: Design stunning newsletters from scratch with Brevo’s drag-and-drop editor or choose from 40+ free email templates.
- Autoresponders: Set up automated messages (e.g. welcome emails, drip email campaigns) with Brevo’s drag-and-drop builder and pre-made workflows.
- Segmentation: Easily segment your subscriber list for targeted messaging.
- Analytics: Run A/B tests to see what resonates with subscribers. Monitor email opens, click-through rates, and deliverability to optimize your campaigns.
- Built-in CRM: Keep track of important contact information with Brevo’s native CRM system.
- Multichannel functionality: Go beyond WordPress newsletters with SMS marketing, chatbots, and more.
"A useful tool"
"I use it everyday to send details about my bands and partners about a large network. Brevo is a precise and useful tool with a lot of features. And they always answer to me quickly when I have any issue."
Tanguy Aubrée,
Brevo user
Brevo pricing
Brevo’s pricing is affordable for bloggers and small to medium-sized businesses alike. The free version includes 300 emails/day, transactional email sending, and automations for up to 2,000 contacts. Additional features (e.g. WhatsApp marketing) are available as an add-on.
Upgrade for more advanced features and higher sending limits. Paid plans start at $9/month.
2. The Newsletter Plugin

The Newsletter Plugin is well-suited for WordPress users who are looking for a basic, easy-to-use newsletter tool. Simply install plugin and edit contact forms directly from your dashboard.
It offers core features such as newsletter subscription management, segmentation, and analytics. That makes The Newsletter Plugin perfect for small websites with tighter budgets.
However, it might not be the best choice if you need more advanced functionality, marketing automation, and deliverability protections.
The Newsletter Plugin pricing
The Basic Plan is free and includes welcome emails, GDPR-compliant double opt-in forms, and the visual email composer. Buy a license to get autoresponders, Google Analytics tracking, and the WooCommerce integration (starts at $70).
Related: Discover the best WooCommerce newsletter plugins.
3. Mailchimp

Its WordPress newsletter plugin, Mailchimp for WordPress, makes it easy to send WordPress emails.
The plugin helps you design user-friendly signup forms and pop-ups to scale your list building. However, Mailchimp can get pricey as your email subscriber list grows.
Mailchimp pricing
The Mailchimp free plan includes 500 emails/day and 500 contacts. Upgrade to a premium version for more contacts and higher email sends. Paid plans start at $13/month.
Related: Discover the top Mailchimp alternatives.
4. Mailpoet

Mailpoet is another popular WordPress newsletter plugin. Its features simplify how you send newsletters, welcome emails, and latest post notifications.
With Mailpoet, you can create signup forms that you can add as a pop-up, a fixed bar, widget area, or website footer. It’s also known for its WooCommerce integration, making it a good choice for ecommerce websites.
Mailpoet pricing
Mailpoet’s free plan includes 500 emails/day and 500 subscribers, as well as basic email marketing features. Premium plans start at $11/month.
5. OptinMonster

OptinMonster helps you create high-converting signup forms in a variety of formats, from popups and floating bars to countdown timers and gamified spin-wheels.
Its WordPress newsletter plugin is great for conversion-focused websites. However, it might lack email marketing features.
OptinMonster pricing
OptinMonster doesn’t offer a free version. Plans start at $9.97/month.
6. Mailgun

Mailgun is a transactional email service that lets you send WordPress newsletters either through HTTP API or SMTP.
One of its biggest advantages is its reliable deliverability. With Mailgun, you can send newsletter with confidence (and stay out of spam filters).
Mailgun is designed for developers, so it may not be the best plugin for beginners looking for more intuitive tools.
Mailgun pricing
Mailgun’s free plan includes 100 emails/day. Paid plans start at $15/month for 10,000 emails.
Related: Discover the top Mailgun alternatives.
7. Icegram

Icegram is a WordPress newsletter plugin designed for lead capture. Its features include subscription widgets, targeted popups, and a drag-and-drop campaign editor.
Although Icegram is good for attracting leads, its email marketing features may be limited compared to the other plugins on this list.
Icegram pricing
Icegram’s free plan includes unlimited subscribers, newsletter broadcasts, and a basic campaign editor. You’ll need to upgrade for advanced marketing automation and other advanced features.
The Pro version costs $129/year.
Related: Learn how to add email subscription to WordPress in 5 easy steps.