Choose Brevo vs SendGrid to send more emails

Brevo gives you marketing and transactional emails at no extra cost. Send up to 300 marketing and transactional emails per day FREE. Also free: live chat widget and unlimited contacts. Get more, pay less with Brevo.

Award-winning email software


Brevo vs. SendGrid: What's the difference?

When it comes to email marketing, both products offer similar features, including tools for design, segmentation, and personalization. The main difference between Brevo and SendGrid is that Brevo gives you transactional emails, live chat, and a Sales Platform at no extra cost, while SendGrid charges extra for these features.


Transactional emails at no extra cost

You pay extra for SendGrid’s Email API plan on top of its Marketing Campaigns plan, if you want to send transactional messages like password resets and order updates.

Brevo offers SMTP relay. You don’t have to pay extra to send transactional emails if you’re already on a Marketing email plan.

Talk to customers via SMS and live chat — from the same tool

Want to add a live chat widget to your website or send SMS messages? With SendGrid, you have to purchase SendGrid’s Twilio solution separately.

Brevo gives you a free live chat widget with unlimited chats and complete conversation history. Sending SMS and WhatsApp messages is included in your plan — you only pay for your sending volume and destination.

Get more marketing automation features

Automatically add or remove subscribers from lists. Assign contacts with lead scores based on their engagement. Use Brevo automation for SMS messages and segmenting your subscribers.

Automations are limited with SendGrid. It offers a pre-built welcome workflow and not much else. And while it supports lead scoring, this feature is only available as a paid add-on.

Send emails to unlimited contacts with Brevo

SendGrid doubles your costs or more as your contact list grows. With Brevo, you get unlimited contacts on all plans. No matter how big your list gets, you don’t pay extra.

Brevo SendGrid
Free emails9,0006,000
Free contactsUnlimitedUp to 2,000
2 emails / month to 5,000 contacts$25$15
2 emails / month to 20,000 contacts$35$50
2 emails / month to 50,000 contacts$69$120
Based on on 11/09/23.

Brevo vs. SendGrid: The full comparison

Email marketing campaigns
Transactional emails SMTP relay & APIEmail API only (extra cost)
Customizable email templatesUnlimitedLimited per plan
Free unlimited contact storage
Landing page builder
SMS marketingPaid add-on
Live chatPaid add-on
Facebook ads
Sales Platform
Prebuilt automation workflowsWelcome series only
Custom automation workflows
If/then automations
Website activity triggers
Lead scoringPaid add-on
SMS automation

Why SendGrid users switch to Brevo

Simple and comprehensive

“[SendGrid] was too complicated to understand and I felt it was designed more for IT savvy users than end users looking for functionality.”

Great interface and customer service

“The way we use the software with differing contacts list size and numbers of sends per month make SendGrid more expensive.”

Brevo is better than the competition

“After a not so decent experience with SendGrid, I decided to try out Brevo, and it was awesome. Mails get delivered in about 2 seconds.

Discover Brevo

with unlimited contacts
Everything in Free:
  • 300 emails/day
  • Customizable email templates
  • Drag & drop editor
  • Transactional emails
  • SMS & WhatsApp campaigns
See all features
Ideal for growing businesses
Starting from

with unlimited contacts
Everything in Free, plus:
  • From 20k emails/month
  • No daily sending limit
  • No Brevo logo (add-on)
  • Basic reporting & analytics
  • Email support
See all features
Built for marketing managers and ecommerce pros
Starting from

with unlimited contacts
Everything in Starter, plus:
  • From 20k emails/month
  • Marketing automation
  • Predictive sending AI
  • A/B testing
  • Advanced statistics
  • Multi-user access
  • Phone support
See all features
For large organizations with advanced needs
Custom price
with unlimited contacts
Everything in Business, plus:
  • Sub-account management
  • Enterprise-grade security
  • Advanced integrations
  • Exclusive features
  • Tailored onboarding
  • Personalized support
And more

Frequently asked questions

Over 500,000 customers worldwide

Businesses across industries have built better customer relationships with Brevo.
  • 4.5
    1,700+ reviews1,700+ reviews
  • 4.5
    1,800+ reviews1,800+ reviews
  • 4.4
    70+ reviews70+ reviews

Start using Brevo free

Send up to 300 emails a day to unlimited contacts.