Brevo offers advanced marketing automation features to help you send the right message at the right time to your subscribers.
On top of common automations like welcome, birthday, and abandoned cart emails, Brevo lets you create custom workflows with different trigger options. Triggers can be based on subscribers’ engagement with your emails and also their activity on your website, thanks to the Brevo Tracker tool. You can also build personalized journeys with conditions to determine which messages users receive, based on their behavior.
On the other hand, SendGrid offers fewer automation options. The only prebuilt workflow SendGrid offers is for a welcome series. SendGrid has lead scoring functionality only as a paid add-on.