SendGrid vs Brevo — how do they compare?

SendGrid and Brevo have similar pricing but Brevo works out cheaper for high-volume senders. Consider these prices are only for SendGrid’s email marketing service. If you need to send transactional emails, you must purchase SendGrid’s Email API plan separately. For similar pricing, Brevo plans include email marketing & transactional emails (via SMTP relay). Plus, you’ll also get access to other multichannel tools. This means Brevo is better value for money.

How many free emails can I send with Brevo vs SendGrid?

Brevo lets you send up to 300 emails per day (9,000/month) on the free plan. Meanwhile, SendGrid allows 6,000 emails per month free but only for up to 2,000 contacts.

What kind of marketing automation do I get with Brevo?

Brevo offers advanced marketing automation features to help you send the right message at the right time to your subscribers. On top of common automations like welcome, birthday, and abandoned cart emails, Brevo lets you create custom workflows with different trigger options. Triggers can be based on subscribers’ engagement with your emails and also their activity on your website, thanks to the Brevo Tracker tool. You can also build personalized journeys with conditions to determine which messages users receive, based on their behavior. On the other hand, SendGrid offers fewer automation options. The only prebuilt workflow SendGrid offers is for a welcome series. SendGrid has lead scoring functionality only as a paid add-on.

Do I get more marketing features with Brevo vs SendGrid?

Yes! Brevo is an all-in-one marketing tool with functionality that goes beyond email marketing. Aside from sending emails you can also use automation for SMS messages, managing your subscribers, updating contacts on your CRM, and chatting with your website visitors.

What kind of integrations does Brevo offer?

Sending emails via a third-party application is easy with the Brevo API/SMTP server or with one of our many custom-built integrations (see the full list here).

Is Brevo's deliverability reliable?

Great email deliverability is essential to the success of email marketing campaigns. At Brevo, we have a team of email deliverability experts helping our customers maximize their email delivery rate. For exceptionally large senders, we also offer dedicated IPs to take even more control of their reputation. Here's what Brevo offers: 10 years of email deliverability expertise and a dedicated global team to support your growth, actively managed sender reputations for all of our Brevo sender IPs, a network of SMTP servers that are built and maintained for bulk email sending, and dedicated IP for large senders.

Who is Brevo best for?

Brevo works best for SMBs and ecommerce stores that want to attract, engage, and nurture customers via email marketing and marketing automation. Whether you are digitizing your business for the first time or looking to rapidly reach more customers online, Brevo makes your life easier by putting multiple marketing tools under one roof.

Choose Brevo vs SendGrid to send more emails

Brevo gives you marketing and transactional emails at no extra cost. Send up to 300 marketing and transactional emails per day FREE. Also free: live chat widget. Get more, pay less with Brevo.

Join 600,000+ customers around the world who trust Brevo

Brevo vs. SendGrid: What's the difference?

When it comes to email marketing, both products offer similar features, including tools for design, segmentation, and personalization. The main difference between Brevo and SendGrid is that Brevo gives you transactional emails, live chat, and a Sales Platform at no extra cost, while SendGrid charges extra for these features.

Transactional emails at no extra cost

You pay extra for SendGrid’s Email API plan on top of its Marketing Campaigns plan, if you want to send transactional messages like password resets and order updates.

Brevo offers SMTP relay. You don’t have to pay extra to send transactional emails if you’re already on a Marketing email plan.

Talk to customers via SMS and live chat — from the same tool

Want to add a live chat widget to your website or send SMS messages? With SendGrid, you have to purchase SendGrid’s Twilio solution separately.

Brevo gives you a free live chat widget with unlimited chats and complete conversation history. Sending SMS and WhatsApp messages is included in your plan — you only pay for your sending volume and destination.

Get more marketing automation features

Automatically add or remove subscribers from lists. Assign contacts with lead scores based on their engagement. Use Brevo automation for SMS messages and segmenting your subscribers.

Automations are limited with SendGrid. It offers a pre-built welcome workflow and not much else. And while it supports lead scoring, this feature is only available as a paid add-on.

Send emails to a large list with Brevo

SendGrid doubles your costs or more as your contact list grows. Brevo stays affordable.

	Brevo	SendGrid
Free emails	300/day	100/day
1 email/month to 500 contacts	$9	$15
1 email/month to 1,500 contacts	$17	$15
1 email/month to 20,000 contacts	$29	$50
1 email/month to 40,000 contacts	$39	$120
1 email/month to 60,000 contacts	$55	$200
1 email/month to 100,000 contacts	$69	$200

Based on sendgrid.com/pricing on 27/01/26.

Brevo vs. SendGrid: The full comparison

Features	Brevo	SendGrid
Email marketing campaigns
Transactional emails	SMTP relay & API	Email API only (extra cost)
Customizable email templates	Unlimited	Limited per plan
Landing page builder
SMS marketing		Paid add-on
Live chat		Paid add-on
Facebook ads
Sales Platform
Prebuilt automation workflows		Welcome series only
Custom automation workflows
If/then automations
Website activity triggers
Lead scoring		Paid add-on
SMS automation

Why SendGrid users switch to Brevo

Simple and comprehensive

“[SendGrid] was too complicated to understand and I felt it was designed more for IT savvy users than end users looking for functionality.”

Great interface and customer service

“The way we use the software with differing contacts list size and numbers of sends per month make SendGrid more expensive.”

Brevo is better than the competition

“I recently switched from SendGrid to Brevo, and honestly, it was the best decision I have made for my email setup.”

Starter

Best for single users starting with email and multi-channel marketing.

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Features included in Starter:

From 5,000 emails per month
Email & SMS
Send email & transactional messages. SMS credit sold separately.
Drag & Drop email editor
Craft polished emails fast—just drag, drop, and send.
Email templates
Jumpstart campaigns with responsive templates tailored to your industry and use case.
AI content generator
Draft subject lines and email copy, adjust tone, and more.
Advanced segmentation
Search, save, and manage contacts with filters like demographics, website activity, campaign engagement, and custom events. Create as many segments as you need.
Forms
Create branded forms to capture leads and grow your list. Automatically trigger follow-up emails as soon as someone signs up.
Basic reporting & analytics
Track opens and clicks to measure campaign performance.
Email support
Get help via email from our customer care team. Support available in 6 languages.

No Brevo logo
per month
Sales Essentials
per month

See all features

Standard

Best for small businesses ready to automate and test campaigns.

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Everything in Starter, plus:

Marketing automation
Create an unlimited number of automated, multi-step workflows to engage users at key moments along their journey.
A/B testing
Test subject lines or content variants to improve opens and clicks.
Advanced email reporting
See where and how contacts engage to optimize future campaigns.
Click heatmaps, geography & device reports
AI send time optimization
Automatically send emails when each contact is most likely to engage.
Web & event tracking
Track on‑site behavior and custom events to trigger messages and segment with precision.
Landing pages
Create standalone campaign pages without a developer.
1 page included
No Brevo logo
Remove the “Sent with Brevo” footer to keep emails strictly professional.

Sales Essentials
per month

See all features

Professional

Best for teams leveraging data and AI to drive growth across channels.

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Everything in Standard, plus:

From 150,000 emails per month
Additional marketing channels
WhatsApp, Popups, Mobile & Web Push
Multi-user access
10 seats included
Contact scoring
Get contact scores based on engagement, purchases, and behaviors to trigger automations or create targeted segments. Includes RFM, CLV and more.
Advanced ecommerce features
Drive sales with AI recommendations, back-in-stock alerts, and coupons.
AI segmentation
Let Aura AI suggest audience groups based on behavior and attributes to accelerate targeting.
AI Data Analyst
Ask plain‑language questions and get instant answers from your data with Aura AI.
Phone support
Speak directly with our team when you need faster resolution.
Deliverability Specialist support
Work with an expert to improve email deliverability and inbox placement. 3 hours per year included.

Sales Advanced
per month/user

See all features

Enterprise

Best for companies with 1M+ contacts needing custom solutions & full data control.

Custom price

Everything in Professional, plus:

Multi-account management
Manage multiple business units & brands under one master account.
Custom objects
Import all your unique data—like subscription dates or store locations—and use it to create more personalized customer journeys.
Brevo Mobile Wallet
Digitize loyalty cards, vouchers, tickets, and more—then send mobile wallet notifications to drive repeat sales and visits.
Custom loyalty engine
Create and manage a fully integrated loyalty program with customizable points, tiers, and rewards—natively connected to your customer data to boost retention and LTV.
Custom data integrations
Sync customer data across your warehouse, POS, ERP, and other systems with Brevo via direct connectors or secure SFTP — ensuring accurate, up-to-date information everywhere.
Dedicated IP
Maintain full control of your sending reputation with a dedicated IP.
SSO & SAML
Secure, enterprise‑grade single sign‑on for centralized access management.
Tailored onboarding
Receive personalized setup support, hands-on training, integration assistance, and strategic guidance to launch faster.
CSM support
Recurring strategic support to build campaigns, analyze performance, and reach your goals (limited time).

Sales Advanced

See all features

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Frequently asked questions

SendGrid and Brevo have similar pricing but Brevo works out cheaper for high-volume senders. Consider these prices are only for SendGrid’s email marketing service. If you need to send transactional emails, you must purchase SendGrid’s Email API plan separately.

For similar pricing, Brevo plans include email marketing & transactional emails (via SMTP relay). Plus, you’ll also get access to other multichannel tools. This means Brevo is better value for money.
Brevo offers advanced marketing automation features to help you send the right message at the right time to your subscribers.

On top of common automations like welcome, birthday, and abandoned cart emails, Brevo lets you create custom workflows with different trigger options. Triggers can be based on subscribers’ engagement with your emails and also their activity on your website, thanks to the Brevo Tracker tool. You can also build personalized journeys with conditions to determine which messages users receive, based on their behavior.

On the other hand, SendGrid offers fewer automation options. The only prebuilt workflow SendGrid offers is for a welcome series. SendGrid has lead scoring functionality only as a paid add-on.
Great email deliverability is essential to the success of email marketing campaigns. At Brevo, we have a team of email deliverability experts helping our customers maximize their email delivery rate. For exceptionally large senders, we also offer dedicated IPs to take even more control of their reputation.

Here's what Brevo offers: 10 years of email deliverability expertise and a dedicated global team to support your growth, actively managed sender reputations for all of our Brevo sender IPs, a network of SMTP servers that are built and maintained for bulk email sending, and dedicated IP for large senders.