Looking for the best newsletter software to power your email campaigns?
Whether you're a creator, a business owner, or an online publisher, the right newsletter tool can make a world of difference.
This in-depth guide will walk you through the best newsletter software on the market, comparing them based on features, pricing, and use case.
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- What is a newsletter software?
- How to choose a newsletter software
- 10 Best newsletter software in 2025
- 1. Brevo: Best all-in-one newsletter software
- 2. Kit: Best for creators
- 3. Beehiiv: Best for newsletter monetization
- 4. Substack: Best for writers, bloggers, and journalists
- 5. MailerLite: Best value newsletter software
- 6. Flodesk: Best for visual brands
- 7. Omnisend: Best for ecommerce
- 8. ActiveCampaign: Best for automation
- 9. Mailchimp: Best for email marketing
- 10. HubSpot: Best for CRM
- Conclusion: Choosing the best newsletter software
What is a newsletter software?
Newsletter software is a platform used to create, send, and manage email newsletters.
They offer visual email editors, newsletter templates, and user-friendly interfaces. This makes it simple to craft polished messages without design or coding skills.
At its core, email newsletter software helps you automate emails, manage subscriber lists, and schedule campaigns in advance. Many tools also include analytics (e.g. open rates, CTR, unsubscribes).
Depending on your needs, different newsletter platforms lean toward specific use cases. For example:
- Businesses may prioritize digital marketing features and customer relationship management (CRM) integrations.
- Creators might seek monetization features.
- Publishers often value list building features paired with content management systems (CMS).
How to choose a newsletter software
Choosing the right email newsletter platform depends on your goals, budget, and desired features.
Here are a few factors to consider.
- Ease of use: drag-and-drop editors, intuitive dashboards
- Design flexibility: customizable email templates for brand fit
- Email automation tools: workflows that trigger sequences (e.g. welcome emails)
- Analytics & email segmentation: data-driven insights and targeted outreach
- Integrations: plugins with CRM, ecommerce, or your CMS
- Pricing: free tiers, flat rates, or usage-based pricing
- Scalability: features and plans that grow with your business
Related: How to Create a Newsletter
10 Best newsletter software in 2025
Disclaimer: This article covers the best newsletter software, including our own platform, Brevo. The following suggestions are based on use case, market share, and customer testimonials. We do not earn commissions from affiliate links in this article.
The information below was last updated on August 29, 2025.
1. Brevo: Best all-in-one newsletter software
Brevo combines email marketing, SMS marketing, WhatsApp marketing, landing pages, CRM, and automation into a single, unified platform.
It’s ideal for marketers who want full-stack functionality without juggling multiple tools. You can design emails, launch campaigns, trigger automated flows, and manage contacts — all in one place.
The platform scales well — starting with a generous free plan and offering tiers for advanced needs. It’s perfect for startups, small businesses, and anyone scaling up their outreach.
Key features
- Drag-and-drop email builder with responsive templates
- Marketing automation: workflows, triggers, multi-channel messaging
- Built-in AI assistant for email subject lines, body content, and more
- CRM, SMS, chat, and landing pages
Pricing
- Free: 300 emails/day and 100,000 contacts
- Starter: from $9/month
- Business: from $18/month with advanced features
- Enterprise: custom pricing
Pros
- All-in-one marketing platform
- Generous free tier
- Scales across team sizes and use cases
Cons
- Daily email send limit on the free plan
- Additional channels and features may be clunky for users seeking a basic newsletter solution
"I'm really impressed with Brevo"
"I'm really impressed with Brevo! I've tried other newsletter providers before, but I've never been as satisfied as I am with this one. Not only is the price-performance ratio great, I'm also impressed by the interface and what you can do even with a free account. The support is also very nice. I think if someone is looking for a good newsletter provider, they'll find everything they're looking for with Brevo."
Anina,
Brevo user
"I love Brevo! And you?"
With Brevo, sending out my monthly newsletter has become child's play. Frankly, I didn't think an emailing tool could make my life so much easier. The interface is clear and pleasant, and it's easy to find your way around, even if you're not a technical wizard. Just drag and drop, personalize: everything is designed to make it a pleasure to create your campaigns. And the recent arrival of AI tools is a real plus!
Gaetan O.,
Brevo user
Wish I looked into Brevo sooner!
I am only a month in to using Brevo, but as a marketeer for the last 15 years, they have made a backend that I love, easy to use, automations are simple easy to manage and allows for creating complex users journeys in an easy to organize manner.
Paul W.,
Brevo user
Discover Brevo alternatives.
2. Kit: Best for creators
Kit (formerly ConvertKit) is the newsletter platform that's tailored to creators. Think: solopreneurs, small teams, or influencers building a personal brand.
It provides tools for growing your audience, engaging followers, and tracking performance. The simplicity is its strength — fewer features means faster setup and less overwhelm.
Kit lets you launch email series, launch campaigns, and prioritize content creation — all without getting bogged down in marketing mechanics.
Key features
- Intuitive interface built for individual creators
- Opt-in forms and audience growth tools
- Simple analytics dashboard
Pricing
- Free: up to 10,000 contacts with basic features
- Creator: from $25/month
- Creator Pro: from $50/month
Pros
- Lightweight and easy to use
- Focus on growth and content
- Quick to set up
Cons
- Limited marketing automation workflows and advanced features
- Less suited for large teams or complex workflows
Discover Kit alternatives.
3. Beehiiv: Best for newsletter monetization
Beehiiv positions itself as a creator-first tool with built-in monetization, multiple publication support, analytics, and referral programs.
It’s a relatively new player in the newsletter software market, founded in 2021 by employees of the popular newsletter, Morning Brew.
Reviewers appreciate its responsive feature updates and clean editor. But compared to other tools on this list, beehiiv has limited newsletter and website templates — especially when it comes to advanced customization.
Key features
- Monetization via paid subs, referrals, boosts
- Analytics and SEO-friendly blogging
- Multi-publication support and mobile app builder
Pricing
- Free: up to 2,500 subscribers
- Scale: from $49/mo
- Max: from $109/mo
- Enterprise: custom pricing
Pros
- Tailored monetization tools
Fast feature rollout - Creator-focused functionality
Cons
- UI has usability issues per some users
- Limited templates and some integration gaps
4. Substack: Best for writers, bloggers, and journalists
Substack is a free newsletter tool that’s often praised for its minimal setup. Users can publish directly and monetize their newsletters via subscriptions.
Another advantage is Substack’s ecosystem. It offers content recommendations, the "Notes" feed, and a dedicated reader app. This can help creators be discovered by new readers.
Substack is free upfront. However, it takes 10% of subscription revenue, which becomes significant as earnings grow.
Key features
- Email publishing and web presence
- Built-in subscription monetization
- Community via Notes, recommendations, and comments
- Basic engagement metrics and audience tools
Pricing
- Free (but Substack takes 10% of subscription revenue)
Pros
- Zero setup cost
- Read/write-focused workflow
- List ownership and portability (users own their email lists and can migrate to other platforms if needed)
Cons
- Revenue share increases cost at scale
- Limited automation features, integrations, and design flexibility
- Limited SEO control, as content lives on Substack’s domain
Discover Substack alternatives.
5. MailerLite: Best value newsletter software
MailerLite combines affordability and functionality with a useful free plan and accessible interface.
It offers email editing, automations, landing pages, and forms. Reviews praise its intuitive design and price, especially for beginners and small businesses.
However, MailerLite lacks a built-in transactional email service (available through MailerSend and billed separately). This can be a drawback for users who prioritize bulk sending with strong deliverability.
Key features
- Drag-and-drop email builder
- Forms, landing pages, basic automation
- Zapier integration
Pricing
- Free: up to 1,000 contacts and 12,000 emails/month
- Growing business: from $10/mo
- Advanced: from $20/month
Pros
- Affordable tier structure
- Generous free plan
- Easy to use for basic campaigns
Cons
- Limited reporting and template variety
- Less suited to advanced workflows
Discover MailerLite alternatives.
6. Flodesk: Best for visual brands
Flodesk embodies design-first newsletter marketing. It was founded in 2019 to provide an intuitive email marketing platform for small businesses and creatives.
Its email templates are stunning, ultra-customizable, and beautiful straight out of the box. Overall, Flodesk is a good option for companies who prioritize brand aesthetics.
Flodesk’s flat monthly rate keeps things simple and predictable. However, the platform lacks advanced analytics and marketing features.
Key features
- Visually rich, highly customizable templates
- Email and ecommerce tools (separate or bundled)
Pricing
- Free: unlimited contacts
- Professional: $38/month (email marketing)
- Advanced: $64/month (email marketing and ecommerce)
Pros
- Modern, elegant email templates
- Easy-to-use landing page builder
- Transparent, flat pricing
Cons
- Limited native integrations compared to other newsletter platforms
- Limited automation and advanced marketing features (e.g. no A/B testing)
Related: How to Create HTML newsletters
7. Omnisend: Best for ecommerce
Omnisend integrates email, SMS, and push notifications with ecommerce marketing — as well as plugins like Shopify and WooCommerce.
Its automations for abandoned carts, upsells, and customer segmentation are solid. Reviews highlight its value for online retailers.
Key features
- Multi-channel outreach (email, SMS, push)
- Ecommerce-specific automations
- Platform integrations for customer data
Pricing
- Free: up to 500 emails/month and 250 contacts
- Standard: from $16/month
- Pro: from $59/month
- Custom pricing
Pros
- Designed for retail and ecommerce workflows
- Strong cross-channel features
Cons
- Can get expensive with message volume
- Requires setup for integrations
Discover Omnisend alternatives.
8. ActiveCampaign: Best for automation
ActiveCampaign offers powerful automation, CRM, segmentation, and email personalization.
It’s ideal for businesses that want multi-touch engagement. However, ActiveCampaign has a steeper learning curve and can become costly at scale.
Key features
- Advanced workflow automation
- CRM with tagging, scoring, segmentation
Pricing
- Starter: from $15/month
- Plus: from $49/month
- Pro: from $79/month
- Enterprise: from $145/month
Pros
- Robust automation and contact management
- Suitable for complex marketing workflows
Cons
- No free plan (14-day free trial)
- Higher cost for larger lists
- Complexity can overwhelm beginners
Discover ActiveCampaign alternatives.
9. Mailchimp: Best for email marketing
Mailchimp is a long-standing email marketing service. It offers email campaigns, templates, automation, CRM, AI tools, and landing pages.
It is known for being feature-rich, However, pricing can surge as your audience grows.
Key features
- Email builder, audience segmentation, automation
- CRM, AI insights, campaigns across channels
Pricing
- Free: up to 500 contacts
- Essentials: from $13/mo
- Standard: from $20/month
- Premium: from $350/month
Pros
- Comprehensive features and integrations
- Reliable brand with all-in-one coverage
Cons
- Costs grow fast with scale
- Lower tiers lack advanced features
Discover Mailchimp alternatives.
10. HubSpot: Best for CRM
HubSpot merges email, automation, and CRM software. It’s powerful for inbound marketing and lead generation, offering personalization and campaign tracking.
The free tier is limited. More comprehensive features can be accessed via HubSpot’s Marketing Hub pricing.
Key features
- CRM-integrated email and workflows
- Personalization, segmentation, lifecycle tracking
Pricing
- Free: basic tools and up to 2,000 email sends/month
- Marketing Hub Starter: from $15/month
- Marketing Hub Professional: from $890/month
Pros
- Deep contact insight and campaign alignment
- Excellent for marketing-sales coordination
Cons
- Expenses can mount quickly
- Limited without broader HubSpot ecosystem
Discover HubSpot competitors.
Conclusion: Choosing the best newsletter software
The right newsletter platform depends on your goals:
- Looking for budget-friendly, all-in-one email marketing software? Brevo or MailerLite are solid choices.
- Creators needing monetization and growth? Beehiiv offers purpose-built tools.
- Writers looking for minimal workflow? Substack may work best.
- Ecommerce teams benefit from Omnisend.
- Need deep automation and CRM? Consider ActiveCampaign or HubSpot.
- Visual-first brands lean toward Flodesk.
Ultimately, pick the tool that lets you communicate clearly with your audience — without getting bogged down by features.
