March 1, 2024

13 Great Email Newsletter Examples + Tips to Copy

Reading time about 22 min

Struggling to find inspirational email newsletter examples? We’ve got you covered!

Creating a professional email newsletter may seem like a daunting task. After all, there’s quite a bit of competition in subscribers’ inboxes. So what’s it take to get your newsletter opened and clicked through?

In this article, we’ll showcase 13 of the best email newsletter examples to give you an idea of what makes them top-notch. Even better, most of the newsletters in this article were created by Brevo customers!

With a tool like Brevo’s drag and drop email editor, email design is quick and easy — even for total beginners. Still, if you’re short on inspiration for your email newsletter design, it can be hard to get started.

That’s where we step in! We hand-picked these 13 newsletter examples to showcase a variety of different industries, business sizes, design concepts, and target audiences. We also included newsletter ideas and design tips to help make sure you don’t forget anything.

Of course, every newsletter is different. What works for some won’t necessarily work for you. But taking a look at some examples is a great way to get your creative juices flowing and even discover new features of email marketing. If your industry isn’t included here — not to worry. The design elements in these newsletters can apply to nearly any type of business.

Let’s take a look!

Best email newsletter examples

13 newsletter examples to inspire your email marketing strategy

Ecommerce newsletter examples

Newsletters are a standard part of ecommerce marketing and usually serve a few main purposes:

  • Promote new products in the store
  • Announce seasonal promotions or sales
  • Reinforce a strong relationship with customers
  • Complement your store’s overall digital marketing strategy

There are a number of ways to accomplish these goals, so let’s take a look at what our customers do:

Stitches n Giggles

Stitches n Giggles is an online shop selling quilting fabric and supplies. This newsletter example comes from one of their recent email marketing campaigns.

newsletter example

Why this is a great newsletter example:

This newsletter from Stitches n Giggles is a great example of high-quality holiday marketing. Instead of just using the holidays as an excuse to run a promotion, Stitches n Giggles also provide value to their customers by featuring small items that make perfect stocking stuffers. (And they’re also on sale.)

This newsletter’s subject line is worth mentioning too. It read, “Stocking Stuffers – Notion sale.” Though it may not seem like much, it hits three birds with one stone! 

First, it accurately describes the newsletter content. Second, mentioning “stocking stuffers” helps grab subscribers’ attention. Third, it offers value in the form of a sale!

Next, take a look at the CTA buttons in this newsletter example. Placed between sections, they help the newsletter design by dividing up what would otherwise be a long series of images. Another CTA button best practice is indicating where you’re sending your subscribers, which is exactly what Stitches n Giggles does here.

Wondering how many images to include in a newsletter? Find the answer and other best practices in our guide to newsletter images.

Mulligans Pharmacy

Our next newsletter example comes from Mulligans Pharmacy, although this example is more than just an ecommerce newsletter. As a pharmacy with an online shop, Mulligans used its newsletter as a way to provide support to its patients from afar.

newsletter example

What we like about this newsletter content is that it is so timely. This example dates back to January 2021, when Ireland went into another Covid-19 lockdown. To help their customers stay well, Mulligans’ newsletter provides important wellness tips in without being overly lengthy or text-heavy. 

To grab readers’ attention, they start the newsletter with a custom graphic displaying their immune system products. To learn more about designing custom graphics like this, take a look at this help center article.

From there, this newsletter example is simply but effectively designed and features products that people are looking for mid-winter. With a small CTA button under each product, subscribers have an easy time finding what they need.

Taking things to the next level, this type of email newsletter lends itself well to personalization. Email personalization helps you better connect with your subscribers and allows you to offer individual product recommendations based on customers’ purchase history! 

69b Boutique

Our third and final ecommerce newsletter example comes from 69b Boutique, a sustainable fashion retailer with both an ecommerce and brick and mortar shop. Check it out.

newsletter example

Why this is a great newsletter example:

This newsletter is a great showcase of effective email structure and design elements.

The newsletter is divided into sections. The header starts by grabbing readers’ attention with a free shipping offer. Then, attentive readers reach 69b’s new product spotlight. From there, women’s and men’s are subtly divided into separate sections. 

After that comes the sale section. Putting this at the end of your marketing newsletters can be an effective strategy to encourage subscribers to read through your emails.

In terms of design, this email is pretty simplistic but does a good job of supporting the objective of the newsletter: conversions. The color palette is on-brand and engaging. The bubbles/boxes help divide the email into sections. And best of all, the color of the CTA buttons makes them stand out and adds a nice flare to the overall palette.

This newsletter format works well for ecommerce retailers as well as brick-and-mortar shops. All in all, this newsletter gets an A+ from us!

Brick and mortar newsletter examples

Email newsletters for brick and mortar shops have slightly different goals than those for ecommerce retailers. In this case, your newsletters should help:

  • Build a sense of community around your shop.
  • Keep customers up to date on new products, opening times, and current sales and deals.
  • Bring customers into your store! 

Pro tip: a case study by Brevo found that consumers’ preferred method of communication with small businesses is email. For this reason, email marketing should be a top-priority for small brick and mortar shops! Asking customers to join your email list after checkout is a great way to get more new subscribers.

Calif Chicken Café

Calif Chicken Café is home to Los Angeles’s “best rotisserie chicken.” Their newsletter is a great example of how to get customers into your restaurant or shop. Let’s take a look:

newsletter example

Why this is a great newsletter example:

A large part of what makes this email so effective is the eye-catching photo (attractive staging, yellow props, etc.). Featuring a product like lemonade is a great way to get customers into your store. It’s hot in LA, so seeing an email like this may be all you need to decide to order from Calif Chicken Café. 

For restaurants, cafés, and any other business that sells food and drink, take notes on this newsletter example. It’s short, sweet, and to the point — kind of like lemonade.

Peter Thomas Photography

Our next brick and mortar newsletter example comes from Peter Thomas Photography. This email announced the shop’s re-opening and features their most popular services:

newsletter example

Why this is a great newsletter example:

This example has a more classic newsletter style. It’s mostly focused on highlighting products and services and encouraging subscribers to book a session.

That said, Peter Thomas Photography still finds ways to make their newsletter content unique. Namely, we love the photo and caption at the top of the email. A cute dog is a great way to grab subscribers’ attention. Even better, the owner’s joke about his hair during lockdown helps the audience connect with the business

The newsletter copy also helps re-establish connection after lockdown with an eager, friendly tone of voice.

From there, the business does a nice job of displaying their services and using CTA buttons to clearly link to more information. 

SaaS newsletter examples

For SaaS companies, newsletters typically communicate product updates and promotional content like sales and discounts. Automated emails often play an important role in new customers’ onboarding. 

Cheddar Up

Take a look at this holiday campaign by Cheddar Up, a digital payment solution.

newsletter example

What we like about this newsletter example:

Giving Tuesday is celebrated the Tuesday after Thanksgiving and is an opportunity to donate to charities. Cheddar Up sent this email a week ahead of the global day of giving to remind its customers to prep their collection campaigns.

This type of timely and helpful newsletter content is great for boosting your open rates in the long run. If your subscribers see the value in your newsletters, they’re more likely to continue opening them.

But the value doesn’t stop there. Cheddar Up includes a CTA button to a page with fundraising tips and links to some of their relevant blog content. 

To finish, they feature a customer testimonial. This is an excellent way to incorporate social proof into your newsletter content. It shows your brand has earned the trust of others and helps you come across as reliable and worthy of their business.

Hack the Box

Next up, we have a SaaS newsletter example from Hack the Box, an online cybersecurity training platform.

newsletter example

Why this is a great newsletter example:

This email is one of Hack the Box’s monthly newsletters and features plenty of helpful content for subscribers. The newsletter starts off by featuring new modules on the platform with convenient CTA buttons underneath. 

What follows is a minor product update regarding the account verification process. Next, Hack the Box introduces an upcoming event. Finally, the newsletter spotlights one of their blog articles. And what’s at the end of each of these sections? You guessed it — a clearly marked CTA button.

We chose to feature this newsletter example because it runs the gamut of SaaS email marketing components. It does a good job of it, too. The newsletter doesn’t come across as overly lengthy or heavy. Nicely done, Hack the Box!


This top-notch newsletter example comes from Kinsta, a WordPress hosting company. 

newsletter example

Why this is a great newsletter example:

This Kinsta newsletter is jam-packed with valuable content for subscribers but structured in a way that makes it easy to digest. Putting the most important content front and center followed by smaller features below is a great way to get your main message across to readers.

From a design point of view, this newsletter example does a good job of embodying Kinsta’s brand image. The color palette gives a reliable and friendly feeling, and their use of images and graphics is consistent yet attention-grabbing.

Now take a look at the bottom of this newsletter example. They’ve featured all the awards Kinsta has won. This is an excellent strategy to increase customer loyalty, boost your brand’s reputation, and ultimately drive conversions. All around, well done Kinsta!


Our next example comes from a cloud-based music creation and collaboration platform called Splice. Since we’ve already focused on typical components of SaaS newsletters, pay special attention to the design features of this one:

newsletter example by a music platform.

Why this is a great newsletter example:

This newsletter is a good demonstration of how to make your email stand out without overly complicated design. At its core, it’s just white text on a black background. But the campaign does a good job of grabbing your attention.

The “night mode” design of this campaign helps make the email content more memorable and also helps it stand out from other campaigns in your subscribers’ inboxes. 

Another noteworthy aspect of this campaign is that it doesn’t come across as a promotional email. It’s really giving the audience valuable content in the form of learning opportunities and curated music collections.

Notice how the CTA buttons are labeled “learn more.” This approach makes readers feel like they’re gaining something from your marketing communications. It’s not so much a clear call to action as an invitation to dig into your brand’s content and resources. Good thinking, Splice!

Blog newsletter examples

Email newsletters are also essential to blogs and media organizations too. They help inform your readers of the latest content you’ve published and build a dedicated audience. 

We Can Still Have Nice Things 

At the end of 2020, We Can Still Have Nice Things kicked off its weekly newsletter to shine a much-needed spotlight on up-lifting topics and news. Their newsletters contain three sections: a highlight, joyful links of the week, and the animal corner.

newsletter example

Why this is a great newsletter example:

Blog newsletters should feature new posts and encourage your readers to click through to your website. In this example, the newsletter design is minimal and allows subscribers to focus on the featured articles.

Further, having a recurring structure in each newsletter can help your subscribers get acquainted with the sections of your blog. That way, they’re able to more quickly find the content they enjoy the most. Great for click-through rates!

Finally, including CTA buttons to your social media like the ones here is a great way to expand your blog’s reach and make for a well-connected community!

Brevo blog

The next blog newsletter example comes from our very own Brevo blog!

Newsletter example by Brevo.

Breaking down our newsletter approach, we typically start with a short note to our subscribers, touching on any relevant marketing topics and/or outlining what’s to come in the rest of the email.

From there, we’ll spotlight a few recent articles and include CTA buttons for easy access.

Providing value to our subscribers is always a priority. That’s why our next section — “Tip of the Month” — gives advice on marketing and ecommerce topics. Adding a section like this to your newsletter is a practical way to get in the habit of providing value to your subscribers.

Pro tip: adding a newsletter subscription form to your website or social media accounts is great for growing your email list. You can ask people what topics they are interested in hearing about when signing up for your newsletters.

Signup form for a newsletter example.

With Brevo, you can create email signup forms like this to gather important information about your subscribers’ preferences.

Nonprofit newsletter examples

Finally, we’ll take a look at nonprofit newsletters. Third sector organizations typically have much different operation and marketing strategies than the other examples we’ve featured in this post. That said, newsletters still play a highly important role in email marketing for nonprofits.

Email newsletters allow nonprofits to stay in contact with supporters and donors both at an individual level and in mass. This type of marketing lends itself particularly well to communicating important information, including:

  • Updates on the organization
  • Relevant stories and developments related to their core mission
  • Upcoming fundraising events and promotions
  • Where and how to donate

Because email is much cheaper (and more engaging) than direct mail, newsletters have become a staple in the nonprofit marketing toolbox. 

Let’s take a look at a few great newsletter examples from nonprofits:

University of British Columbia’s Alma Mater Society

The Alma Mater Society at University of British Columbia – Vancouver sends a monthly newsletter to members, i.e., students at UBC. What makes it such a great newsletter example is the way it connects with its audience by giving them exactly what they want. 

newsletter example for black history month.

Why this is a great newsletter example:

University students want to be heard and affirmed. It’s the job of student societies to make sure the university listens to students and then acts. In this newsletter example, we see UBC’s student society doing just that.

This newsletter communicates important updates on topics students care about, like how to make their university better, financial support for public transportation costs, and workshops to make for a more inclusive campus.

Though this newsletter example may seem text-heavy, it’s important to remember there are slightly different goals here. Whereas an ecommerce retailer would aim for conversions and high click-through rates, a university student society works a bit differently.

For them, revenue isn’t as much of an existential concern. They’re focused on providing value to their members. Even for those of us who don’t work in such profit-blind organizations, this newsletter example can teach us a lot about giving your audience what they want to know.

Keep Australia Beautiful

Last but certainly not least, our final newsletter example comes from Keep Australia Beautiful. As the name suggests, this nonprofit organization works to protect the environment and natural beauty of Australia.

newsletter example by Keep Australia Beautiful.

Why this is a great newsletter example:

First, the note provides a roundup of what’s to come in the email. It touches on the nonprofit’s latest news, announces an event, spotlights some current projects, and details ways subscribers can help make a difference.

Another nice touch in this newsletter is the “volunteer spotlight.” This is a great way for organizations to express gratitude for volunteers and inspire others to donate some of their time, too. 

One last thing about this newsletter example — did you notice there’s no fundraising CTA? While you may be tempted to encourage your subscribers to donate in every email, this tactic quickly becomes tiresome. For better results, fundraising should take place in designated email campaigns rather than in every email you send. 

Newsletter ideas

All of those examples look great, but it’s important to know what kind of content you want to send to your subscribers. Once you have your subject, the rest is easy. Some ideas for an email newsletter include:

  • Upcoming events 
  • Best-selling products in a category your subscriber is interested in
  • A roundup newsletter of best articles, tools, or posts about a certain topic
  • Industry news
  • Product or industry tips
  • User spotlight 
  • Ways to use your products (recipes, photos, customer examples)
  • Monthly achievements 
  • Interviews
  • Polls
  • Case studies
  • Facts about a topic in your field
  • Job openings 
  • New product features

If you’re still in the ideation phase, check out these 125 newsletter ideas to find an angle, a niche, or a newsletter topic that’s perfect for your business.

Newsletter design checklist

Designing a newsletter is a fun and creative process, but make sure to double-check you are including all of the essential details to make your newsletter a success. 

Include your logo and branding elements

This one is a simple must. It also reinforces brand awareness which is important for connecting with your audience long-term. Brand colors and icons also fall into this category.

With Brevo, you can set up your brand assets once and reuse them on every new email template you create. Quick and easy way to create branded newsletters!

Organize content with headings

Make it easy to find your featured content and sub-content so your audience can click on and read more about exactly what they want. 

Use clean images

Make sure your images are high resolution so they don’t look like spam. Also, avoid embedding images as this can make your emails exceed the 5MB size limit that email servers accept. 

Read our best practices on newsletter images for more on this topic. 

Include a clear CTA (call to action)

It doesn’t have to be salesy, you can just include a simple “Read more” to let subscribers explore your great content. 

Check for mobile and desktop functionality 

Double-check that your newsletter responds well to different screen sizes. Most design templates allow you to do this, but you can always send yourself a test and look at it on your phone, iPad, and desktop. 

Include an unsubscribe link

Definitely a must. Unsubscribe links are legally necessary, respectful, and also helpful in weeding out subscribers who would otherwise become unengaged. Unsubscribe links are an essential part of email deliverability best practices

Link to social media

If you have a social media account for your business, newsletters are a great opportunity to link to them. This will help you engage subscribers in more diverse ways with your brand. 

Add your contact information

Maintain a great customer experience by making sure you are available for your subscribers.

Brevo’s drag-and-drop email builder and newsletter templates include these important fields in the template layout. Just import your branding elements and build away! If you prefer to use html or code, our platform supports most common languages so you can bring your vision to life. 

Newsletter example in a drag and drop builder on Brevo's email marketing platform.

Use these newsletter examples to inspire your own

As we’ve seen, email newsletters can take many shapes and sizes. Small businesses, ecommerce giants, startups, and nonprofits have different audiences, objectives, and resources. Still, they all have a use for newsletters and email marketing!

If you’re feeling inspired after taking a look at the examples in this post, why not give Brevo a try? Follow along on how to create a newsletter, and make a stunning campaign with us.

With Brevo’s drag-and-drop editor, newsletter design is easy to do. What’s more, our Free plan allows you to send up to 300 emails a day. Give it a try! 

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