In search of a CRM software for small businesses? Discover the best Keap alternatives for your needs.
The CRM market is packed with options. Keap (formerly Infusionsoft) is one of the few that cover both marketing and sales functionalities. No wonder businesses agree to a $299/month starting price only to get an opportunity to manage their customer acquisition efforts in one place.
But that steep price doesn’t work for everyone — especially small businesses with limited budgets. Luckily, there are other options.
We’ve rounded up seven Keap alternatives that offer similar features, better usability, or more affordable pricing. Whether you’re looking for easier automation, a simpler interface, or just a tool that fits your budget, there’s something for you in this list.
Table of contents
Why search for Keap alternatives
Let’s take a look at the limitations Keap users have highlighted:
- Unreliable payment features: “We've had problems such as repeat charges and multiple recurring payments that have resulted in losing many clients.”
- High costs and no free plan: “You pay a much higher price than with many alternatives that offer nearly the same features for marketing.”
- Confusing UI and steep learning curve: “I think the UI and UX are very lacking. It is built by technicians that understand how it works with the assumption that the user will be able to easily navigate and understand it. It is absolutely not intuitive.”
- Mediocre customer support: “Although the chat support is a great feature, the respondents seem to only have base knowledge of their software.”
- Occasional glitches: “Glitches, painfully slow access, data not saving, searches not giving accurate results, mobile app issues, voicemail issues, texting problems, support taking forever to resolve problems if they even address them at all!”
*All quotes are part of public reviews of Keap on G2.
7 Best Keap alternatives compared
1. Brevo

Brevo’s combined marketing and sales suite is an ideal option for small businesses.
For a fraction of Keap’s price, Brevo offers a full suite for managing customer engagement throughout the entire customer journey—from lead generation to sending transactional messages to existing customers.
Brevo is simple to set up and use, even for beginners, while still providing powerful automation features without compromising on quality.
Brevo features
- Lead management and segmentation
- Sales pipelines
- Meeting scheduling
- Cloud-based phone system
- Drag-and-drop email editor
- AI assistance
- Email deliverability optimization
- Email automation
- Multichannel marketing workflows
- SMS campaigns
- Transactional emails and SMS
- WhatsApp campaigns
- Web and push notifications
- Live chat and chatbot
- Website tracking
- A/B testing
Pricing
Brevo has a generous free plan, which includes key features like email marketing campaigns, lead management, and SMS campaigns. Free users can send up to 300 free automated emails per day, create one sales pipeline, and manage up to 50 deals.
Paid plans within the marketing suite start at $9/month, which increases limits for features like the number of emails sent and adds more advanced capabilities. There is also a single sales plan priced at $12/user/month that removes all limits for the number of pipelines and deals.
Brevo vs Keap
- Brevo offers a free plan that covers all essential sales and marketing features, something Keap lacks.
- Paid plans are much more affordable and flexible than Keap’s. You can select a plan or build a package that will meet your business needs.
- Brevo’s interface is easy to navigate.
- Brevo offers a lot of extra capabilities, including WhatsApp campaigns and push notifications, features that Keap doesn’t offer.
2. HubSpot

Anyone exploring CRM software options has likely come across HubSpot. It’s a popular customer platform, mostly due to its extensive functionality and two decades of experience in the market.
HubSpot’s feature set is vast, covering everything from basic customer relationship management functions to advanced marketing and sales tools, like omni-channel automation and payment management.
Whatever you liked about Keap, you’ll likely find in HubSpot. However, it’s important to approach HubSpot’s pricing plans with caution. While it offers a free CRM system and affordable entry-level options, its higher-tier plans can quickly exceed Keap’s pricing.
If you’re considering HubSpot as an alternative, ensure the features you need aren’t locked behind its enterprise-level plans — unless, of course, you’re ready to spend a few thousand dollars per month.
HubSpot features
- CRM
- Lead scoring and nurturing tools
- Sales pipeline management
- Email marketing automation platform
- Multichannel workflows
- Landing pages
- Meeting scheduling
- Live chat and chatbot builder
- Advanced analytics and reporting
- Payment management
- AI assistance
- Web traffic analytics
- Ticketing
- Mobile app (iOS and Android)
Pricing
HubSpot offers a free CRM solution with basic tools for small businesses, but its paid plans vary widely depending on the features you need.
Entry-level plans begin at $20/seat/month for a single hub (like Sales Hub or Marketing Hub). From there, costs increase rapidly: Professional Customer Platform that includes most of the marketing, sales, and service features costs $1,300/month with five seats included.
While HubSpot’s free plan and starter options are affordable, the more feature-rich plans can outprice Keap, especially for businesses requiring tools across multiple hubs.
HubSpot vs Keap
- HubSpot offers a free CRM plan and affordable entry-level options.
- HubSpot’s enterprise plans provide a broader range of features compared to Keap but come with a steep price tag.
- HubSpot allows you to add hubs as needed, making it easier to scale gradually. Keap bundles all features into one package.
- HubSpot’s interface is often praised as more intuitive and user-friendly compared to Keap’s. The product is also supported with a wide range of educational resources and an active user community, so you don’t have to rely on the support team only.
Related: Discover the top HubSpot competitors for email marketing and sales
3. Pipedrive

Pipedrive is a simple sales pipeline management tool and CRM. It’s probably the closest competitor to Keap on this list, but it has a few key differences.
First, Pipedrive has a lower entry price. Also, unlike Keap, which bundles everything into one package, Pipedrive gives you the option to add features like lead capture tools or visitor tracking as needed. Users can customize plans and only pay for what they really need.
Pipedrive features
- Customizable sales pipelines
- Lead and deal management
- Email integration and tracking
- Activity reminders and task automation
- Reporting and analytics
- Customizable workflows
- Reporting and sales forecasting
- Document management
- Telephony integrations
- Mobile app access
Pricing
Just like Keap, Pipedrive doesn’t offer a free plan. Its paid plans start at $24/seat/month (or $14/seat/month when billed yearly). For features comparable to Keap’s package, you’d need to look at plans starting at $44/seat/month.
Pipedrive vs Keap
- Pipedrive’s starting price is significantly lower than Keap's.
- While Keap offers a broader range of marketing tools, Pipedrive focuses heavily on sales and pipeline management, making it a great choice for sales teams.
- Pipedrive has a more user-friendly interface than Keap.
Related: Discover the best Pipedrive alternatives for driving sales
4. Zoho CRM

Zoho CRM is an all-in-one platform that supports small businesses with tools for sales, marketing, and customer management.
Unlike HubSpot, Zoho CRM remains budget-friendly even as you move up its pricing tiers and unlock more advanced features—though this affordability may come with some trade-offs in functionality.
Users can also opt for Zoho One, a comprehensive bundle of essential business tools from the Zoho suite, and consolidate their tech stack across departments beyond just sales and marketing.
Zoho CRM features
- Customizable sales pipelines
- Contact and lead management
- Email marketing and automation
- Workflow automation
- AI-powered sales assistant
- Multi-channel communication (email, social media, phone)
- Reporting and analytics
- Mobile app
- Integrations with Zoho suite
Pricing
Zoho CRM offers a free plan for up to three users, including basic lead management and workflow automation.
Paid plans start at $20/user/month, offering more advanced features like mass emails, sales forecasting, and calendar booking.
Zoho CRM vs Keap
- Zoho CRM offers a free plan, unlike Keap.
- Zoho’s paid plans are more affordable, starting at just $20/user/month compared to Keap’s $299/month entry-level plan.
- Zoho CRM integrates seamlessly with other Zoho tools.
- While Zoho CRM is a good fit for small businesses, its user base comprises more mid-market companies compared to Keap that’s positioned as a small business CRM in the first place.
Related: Discover the best Zoho alternatives
5. Copper CRM

Copper CRM is a CRM platform designed specifically for businesses that heavily rely on Google Workspace. It integrates seamlessly with Gmail, Google Calendar, and other Google tools, making it an excellent option for teams already embedded in the Google ecosystem.
It’s not as feature-rich as Brevo, HubSpot, or Zoho CRM, but it does a pretty good job of balancing simplicity and functionality.
Copper CRM features
- Google Workspace integration (Gmail, Google Drive, Google Calendar)
- Contact and lead management
- Sales pipeline tracking
- Task management and automation
- Bulk email sending
- Workflow automation
- Mobile app access
- In-app collaboration tools
Pricing
Copper CRM doesn’t offer a free plan. Paid plans start at $12/user/month for up to 1,000 contacts. Pipeline and project management features are available starting at $29/seat/month and email marketing tools are only included on plans priced at $69/seat/month or higher.
Copper CRM vs Keap
- Copper CRM offers deep integration with Google Workspace.
- Copper CRM’s pricing is significantly more affordable than Keap’s, starting at $12/user/month compared to Keap’s $299/month.
- Copper focuses primarily on sales processes and collaboration while Keap includes more robust marketing automation and payment processing.
- Copper’s interface is often praised for being intuitive, especially for Gmail users, whereas Keap’s UI has been criticized as confusing.
6. Salesflare

Salesflare is a sales-focused CRM designed for small businesses selling B2B.
It’s not as well-known as other tools on the list, but it has earned a positive reputation among small sales teams for its frictionless design and workflows.
What sets Salesflare apart is its seamless integration with LinkedIn, allowing you to access CRM features directly from your personal LinkedIn account.
Salesflare features
- Automated data entry
- Contact and account management
- Sales CRM
- Email and calendar integrations
- LinkedIn integration
- Workflow automation
- Email tracking and follow-up reminders
- Customizable dashboards and reporting
- Mobile app access
Pricing
Salesflare plans start at $35/user/month billed monthly with access to LinkedIn integration, automated CRM data enrichment, and automated email campaigns.
Salesflare vs Keap
- Salesflare has a simpler, more intuitive interface.
- Salesflare’s LinkedIn integration is a standout feature for B2B sales teams.
- Salesflare recently introduced email-finding capabilities, providing sales reps with prospects’ email addresses using just their name and the company’s website domain.
7. Close

Close is a small business CRM tailored for outbound sales teams that need a simple, no-frills solution to manage their workflows. Its intuitive interface lets users focus on selling without getting bogged down by unnecessary features.
The lightweight platform provides a powerful suite of tools that includes email management, global calling, SMS, and video communication, all integrated into one platform. Mind that Close doesn’t include marketing features like landing pages and forms.
Close features
- Contact management
- Pipeline management
- Sales automation
- Multichannel outreach (calling, texting, and email)
- Meeting scheduling
- Automated follow-ups
- Task management
- Bulk email sending
- Mobile app
Pricing
Close CRM starts at $59/user/month. All plans include core CRM features, along with email, SMS, phone outreach, and calendar integrations.
Close vs Keap
- In addition to standard CRM functionality, Close features built-in calling assistance tools, including predictive dialers, call coaching, and recording.
- Close integrates with ChatGPT, providing users with AI-powered insights directly within the CRM. Keap’s AI features are limited to content creation.
- Close has an intuitive, easy-to-navigate UI that makes it simple for users to get up and running.