Finding the best bulk email software has always been a challenge. With the new Gmail and Yahoo sender requirements, it’s become even more stringent.
You need a platform that handles compliance for you. That way, you’re free to focus on crafting effective email campaigns.
To help you out, we've picked the 12 best bulk email services that meet these requirements. All that's left is choosing the one that meets your goals and budget.
3 Considerations for Google’s and Yahoo’s email guidelines
Your bulk email service provider impacts whether your messages reach inboxes. Here are the key factors to keep in mind when evaluating bulk email software:
1. Authentication and reputation management
Choose a platform that makes it easy to manage essential domain authentication protocols (i.e. SPF, DKIM, and DMARC).
According to the updated sender regulations, all bulk senders have to set up SPF and DKIM email authentication. This will help you steer clear of Gmail and Yahoo Mail’s spam filters.
Look for software that lets you track your domain and IP reputation, spam rates, and other metrics crucial to inbox placement.
2. One-click unsubscribe
Google and Yahoo now strongly encourage list-unsubscribe headers. (In other words, an unsubscribe link in the footer is no longer enough.)
Choose software that supports this functionality and automatically handles unsubscribes for you.
3. Infrastructure and sending practices
If you're a high-volume sender, consider platforms that offer dedicated IP addresses. This will give you full control over your reputation. That way, you’re less likely to be affected by the actions of other senders.
Ideally, your platform should also offer processes for warming up new IP addresses. Look for features that encourage good email hygiene (e.g. list management options, pre-send checks, and email verification).
Remember that choosing the best bulk email software is only one part. You also need to follow email deliverability best practices. This includes obtaining clear opt-ins, respecting unsubscribe requests, and sending relevant content.
12 Top bulk email software
Here are the top email marketing software with reliable bulk email-sending functionality.
1. Brevo
![Positive review of Brevo, a bulk email software: "Excellent first experience with their support — free account review."](https://corp-backend.brevo.com/wp-content/uploads/2024/07/brevo-bulk-email-software-1024x250.png)
Brevo is the best bulk email software on the market. It’s a powerful and intuitive solution. It offers a compelling free plan and affordable paid options.
The best thing about Brevo is that it offers all email marketing and CRM features under one roof. What’s more: you don’t have to pay for the features you don’t need. You can mix and match the various features to suit your own needs and budget.
Only need bulk email sending at the moment? No problem — Brevo won't force you to pay for automation tools you don't currently use. As your business grows, you can easily upgrade. That way, you’ll access automation features without the hassle of switching platforms.
With tightening regulations, Brevo keeps your bulk emails compliant with Gmail, Yahoo, CCPA, CPA, and GDPR policies. It simplifies domain authentication, offers one-click unsubscribe, and diligently protects your sender reputation.
Brevo’s best bulk email software features
Other Brevo features
Pricing
Brevo’s free mass email service covers up to 300 emails a day. Paid plans start at $9/month for up to 5,000 emails/month. You can purchase extra email credits without upgrading.
2. GMass
GMass is email-sending software for Gmail. If you’re looking for a tool to set up bulk emails right in Gmail, GMass is the answer.
GMass comes as a Chrome extension that allows you to set up marketing campaigns inside your Gmail account. It’s a simple solution for individual entrepreneurs or small businesses that need to set up email campaigns fast.
GMass’s best bulk email software features
Note: Although GMass doesn’t limit email sending in any of the plans, it goes by gmail.com limits of 500/day and Google Workspace limits of 2,000/day. If you exceed your daily sending limit, GMass will either send the remaining emails over multiple days or through their SMTP server (SendGrid).
Other GMass features
Pricing
GMass doesn’t offer a free plan. Paid plans start at $25/month. All plans include unlimited contacts and campaigns (but you need to consider Google’s limitations), plus free email address verification. More expensive plans include key features like A/B testing, sequences, and API access.
![Positive review of GMass, a bulk email software. "Relief!"](https://corp-backend.brevo.com/wp-content/uploads/2024/07/gmass-bulk-email-software-1024x187.png)
3. Mailchimp
Mailchimp is a marketing automation and email marketing platform. It's known for its user-friendly interface and extensive template library.
The platform boasts a variety of content creation tools. You can import your email designs from Canva, use pre-designed layouts, or let AI generate your email content.
Heads up: Mailchimp is best for teams that need a comprehensive marketing suite. If you're on a tight budget, the advanced features might not be worth it.
Mailchimp’s best bulk email software features
Other Mailchimp features
Pricing
Mailchimp has a free plan that includes up to 1,000 monthly emails. For bulk email sending, you’ll need a paid plan. The most basic one starts at $13/month and includes 500 contacts and 5,000 monthly email sends.
Or you can take a look at the best Mailchimp alternatives.
![Positive review of Mailchimp, a bulk email software. "Mailchimp is a great way to get your services and products in front of more audiences."](https://corp-backend.brevo.com/wp-content/uploads/2024/07/mailchimp-bulk-email-software-1024x185.png)
4. AWeber
AWeber is an email marketing service that helps businesses send email campaigns from start to finish.
Like Mailchimp, AWeber integrates with Canva. However, AWeber takes it a step further – you can design with Canva directly within your AWeber account. If your priority is creating good-looking campaigns, Aweber is a good choice for you.
AWeber’s best bulk email software features
Heads up: AWeber doesn’t offer a dedicated IP address, which might be a serious drawback for power senders.
Other Aweber features
Pricing
AWeber offers a free plan for up to 500 subscribers and 3,000 emails per month. Paid plans start at $12.50/month, but your subscriber limit is tied to a separate fee. To increase your limit to 2,500 contacts within the most basic plan, the total cost becomes $22.50/month.
![Positive review of AWeber, a bulk email software. "Aweber has exceeded my expectations with its seamless email marketing solutions."](https://corp-backend.brevo.com/wp-content/uploads/2024/07/aweber-bulk-email-software-1024x176.png)
5. Mailgun
Sinch Mailgun is an email delivery service tailored to developers and tech-savvy senders. It offers robust APIs and SMTP relays for fast and reliable delivery. Their services cover both marketing and transactional emails.
Mailgun’s best bulk email software features
Other Mailgun features
Pricing
Mailgun's free plan is essentially a trial, allowing you to send 5,000 emails to up to 5 authorized users. Paid plans start at $35/month with 50,000 emails/month included.
![Positive review of Mailgun, a bulk email service. "Solid and dependable."](https://corp-backend.brevo.com/wp-content/uploads/2024/07/mailgun-bulk-email-software-1024x346.png)
6. Mailjet
Mailjet is an email marketing platform by Sinch (like Mailgun). Contrary to Mailgun, Mailjet has an intuitive front-end email editor. That way, you can use it without any coding skills.
The platform aims to provide a comprehensive set of tools for all things email marketing. Soon, Mailjet will launch a landing page builder. But for now, it focuses on email sending and automation.
There’s one feature you won’t find in most other platforms — real-time collaboration. Team members can work on email together directly in Mailjet’s email editor.
Mailjet’s best bulk email software features
Note: Mailjet doesn’t offer built-in functionality for domain authentication. You’ll need to set up DNS records on your own.
Other Mailjet features
Pricing
Mailjet is free for up to 200 emails/day (APIs, SMTP Relay, and Webhooks available). Paid plans start at $15/month, with 15,000 monthly emails included.
![Positive review of Mailjet, a bulk email software. "Perfect and every affordable email marketing option"](https://corp-backend.brevo.com/wp-content/uploads/2024/07/mailjet-bulk-email-software-1024x195.png)
7. Constant Contact
Constant Contact is an email marketing platform that's easy to learn and use. That’s why many beginners and small businesses choose it. They offer a drag-and-drop email builder. You can also choose from lots of pre-made email templates. This way, you don't need to know any code to create professional-looking emails.
The bulk email software has helpful features like signup forms and A/B testing for subject lines. You can also have AI write your emails for you.
Constant Contact’s functionality goes beyond bulk email sending. It includes tools for social media planning, marketing automation, and more.
Constant Contact’s best features for bulk sending
Other Constant Contact features
Pricing
Constant Contact starts at $12/month for up to 500 contacts. In every tier, your email sending volume is 10x, 12x, or 24x your contact list size.
Find out more options among the top Constant Contact alternatives.
![Positive review of Constant Contact, a bulk email service. "Newsletters? Yes!"](https://corp-backend.brevo.com/wp-content/uploads/2024/07/constant-contact-bulk-email-software-1024x209.png)
8. MailerLite
MailerLite is an email marketing automation platform for ecommerce sellers and digital creators. Senders can embed product cards directly into their emails. They can also use mass email marketing campaigns to sell digital products like ebooks, paid newsletters, or online courses.
You can set up simple sequences, design landing pages, and create personalized emails. A generous free plan is a bonus for small businesses and individual entrepreneurs.
Heads up: MailerLite's strength lies in its simplicity. If you need complex automations or native integrations, you might find it a bit limited.
MailerLite’s best features for bulk sending
Other MailerLite features
Pricing
Free for up to 1,000 subscribers and 12,000 monthly emails. Paid plans start at $9/month for up to 500 subscribers.
![Positive review of MailerLite, a bulk email service. "It just works."](https://corp-backend.brevo.com/wp-content/uploads/2024/07/mailerlite-bulk-1024x190.png)
9. Omnisend
Omnisend is designed especially for e-commerce businesses. It comes with pre-built automation workflows for welcome emails, abandoned cart reminders, and more.
You can integrate it with your Shopify store or other ecommerce platforms. Omnisend also lets you send SMS messages alongside your email campaigns.
Omnisend’s best features for bulk sending
Other Omnisend features
![Positive review of Omnisend, a bulk email service. "Recommended email marketing software for ecommerce stores."](https://corp-backend.brevo.com/wp-content/uploads/2024/07/omnisend-bulk-email-software-1024x173.png)
10. Elastic Email
Elastic Email is a versatile platform suitable for both marketers and developers. If you need a simple yet customizable solution with API access, Elastic Email could be a good fit.
Elastic Email’s best features for bulk sending
Other Elastic Email features
Pricing
Free for up to 1,000 contacts and up to 100 emails/day. Paid pricing plans start at $9/month for up to 2,000 contacts and up to 60,000 emails/month.
![Positive review of Elastic Email, a bulk email software. "Perfect to send out bulk emails."](https://corp-backend.brevo.com/wp-content/uploads/2024/07/elastic-email-bulk-email-software-1024x214.png)
11. Amazon SES
Amazon SES (Simple Email Service) is a cloud-based service for bulk email sending. It offers a scalable solution for sending marketing emails such as special offers and newsletters. It also includes transactional emails such as order confirmations, password resets, etc.
Mind that it requires technical expertise to set up. That means it doesn't have the same user-friendly features as some other platforms.
Amazon SES’s best features for bulk sending
Other Amazon SES features
Pricing
Amazon SES charges as little as $0.10 for every 1,000 emails sent or received. Additional costs for headers, message content (including text and images), and attachments apply. A gigabyte (GB) of such data costs $0.12.
![Positive review of Amazon SES, a bulk email software. "Great email provider/service!"](https://corp-backend.brevo.com/wp-content/uploads/2024/07/amazon-ses-bulk-email-software-1-1024x204.png)
12. Mad Mimi
Mad Mimi prides itself on its quirky personality and playful approach to email marketing. It offers a drag-and-drop email builder, basic automation features, and social media integrations.
It’s definitely the most unconventional option on the list. But if all you need is to create, send, share, and track email newsletters, Mad Mimi is more than enough.
Mad Mimi’s best features for bulk sending
Other Mad Mimi features
Pricing
Mad Mimi doesn’t offer a free plan. Pricing starts at $10/month for up to 500 contacts and unlimited emails. Paid plans scale only based on your contact list size.
![Positive review of Mad Mimi, a bulk email software. "Excellent product and customer service."](https://corp-backend.brevo.com/wp-content/uploads/2024/07/mad-mimi-bulk-email-software-1024x174.png)
Get started with bulk email software
Not sure where to begin? Let's simplify things. You can start using Brevo’s bulk email software for free. That way, you can see firsthand if it's the best bulk email service for your needs.
Send bulk emails with BrevoProtect your sender reputation with domain authentication, high deliverability, and dedicated IPs. Send 300 emails/day for free. |