12 Best Bulk Email Software Solutions [Compliant in 2024]

Finding the best bulk email software has always been a challenge. With the new Gmail and Yahoo sender requirements, it’s become even more stringent. 

You need a platform that handles compliance for you. That way, you’re free to focus on crafting effective email campaigns.

To help you out, we’ve picked the 12 best bulk email services that meet these requirements. All that’s left is choosing the one that meets your goals and budget.

1. Brevo
2. GMass
3. Mailchimp
4. AWeber
5. Mailgun
6. Mailjet
7. Constant Contact
8. MailerLite
9. Omnisend
10. Elastic Email
11. Amazon SES
12. Mad Mimi

3 Considerations for Google’s and Yahoo’s email guidelines

Your bulk email service provider impacts whether your messages reach inboxes. Here are the key factors to keep in mind when evaluating bulk email software:

1. Authentication and reputation management

Choose a platform that makes it easy to manage essential domain authentication protocols (i.e. SPF, DKIM, and DMARC). 

According to the updated sender regulations, all bulk senders have to set up SPF and DKIM email authentication. This will help you steer clear of Gmail and Yahoo Mail’s spam filters.

Look for software that lets you track your domain and IP reputation, spam rates, and other metrics crucial to inbox placement.

2. One-click unsubscribe

Google and Yahoo now strongly encourage list-unsubscribe headers. (In other words, an unsubscribe link in the footer is no longer enough.)

Choose software that supports this functionality and automatically handles unsubscribes for you. 

3. Infrastructure and sending practices

If you’re a high-volume sender, consider platforms that offer dedicated IP addresses. This will give you full control over your reputation. That way, you’re less likely to be affected by the actions of other senders.

Ideally, your platform should also offer processes for warming up new IP addresses. Look for features that encourage good email hygiene (e.g. list management options, pre-send checks, and email verification).

Remember that choosing the best bulk email software is only one part. You also need to follow email deliverability best practices. This includes obtaining clear opt-ins, respecting unsubscribe requests, and sending relevant content.

12 Top bulk email software

Here are the top email marketing software with reliable bulk email-sending functionality.

1. Brevo

Brevo is the best bulk email software on the market. It’s a powerful and intuitive solution. It offers a compelling free plan and affordable paid options.

The best thing about Brevo is that it offers all email marketing and CRM features under one roof. What’s more: you don’t have to pay for the features you don’t need. You can mix and match the various features to suit your own needs and budget. 

Only need bulk email sending at the moment? No problem — Brevo won’t force you to pay for automation tools you don’t currently use. As your business grows, you can easily upgrade. That way, you’ll access automation features without the hassle of switching platforms.

With tightening regulations, Brevo keeps your bulk emails compliant with Gmail, Yahoo, CCPA, CPA, and GDPR policies. It simplifies domain authentication, offers one-click unsubscribe, and diligently protects your sender reputation.

Brevo’s best bulk email software features

• Domain authentication. Authenticate your sending domain right in Brevo. With just a few clicks, you can create your DNS record, set up DKIM, and quickly get validated. 
• High deliverability. Brevo’s rigorous email validation and sender reputation tracking processes keep your emails out of the spam folder. 
• Dedicated IPs. If you want full control over your sender reputation, you can set up a dedicated IP in Brevo.
• Email API, SMTP relay, and email plugins. Brevo offers tailor-made solutions to process marketing and transactional emails at lightning speed.
• Easy unsubscribe. Brevo automatically includes an unsubscribe link in the footer and a list-unsubscribe header in all emails.
• Dynamic personalization. Personalize your emails with Brevo’s dynamic content capabilities.
• Advanced segmentation. Target the right audience with precise segments based on subscriber data and behavior.
• Free bulk email marketing. You can send up to 300 emails per day for free — of all the solutions featured on this list, this is the most generous offer. 
• Pricing. Brevo doesn’t charge you for the contact list size and doesn’t limit your daily sending in paid plans. 

Other Brevo features

• Marketing automation
• Transactional SMS
• Landing pages
• Signup forms
• A/B testing
• AI subject line generator
• Conversation tools for customer support
• Facebook ads
• WhatsApp campaigns
• Real-time analytics

Pricing

Brevo’s free mass email service covers up to 300 emails a day. Paid plans start at $25/month for up to 20,000 emails/month. You can purchase extra email credits without upgrading.

2. GMass

GMass is email-sending software for Gmail. If you’re looking for a tool to set up bulk emails right in Gmail, GMass is the answer.

GMass comes as a Chrome extension that allows you to set up marketing campaigns inside your Gmail account. It’s a simple solution for individual entrepreneurs or small businesses that need to set up email campaigns fast. 

GMass’s best bulk email software features

• Gmail integration. Work directly within your familiar Gmail interface — no need to learn a new platform.
• Integration with Google Sheets. Connect GMass to your Google Sheets to easily pull in your contact lists and personalize emails.
• Email verification. GMass checks your email lists and messages for spam triggers, keeping your sending reputation squeaky clean.
• Unsubscribe management. You can add list-unsubscribe headers to your emails. From there, GMass handles unsubscribes automatically.

Note: Although GMass doesn’t limit email sending in any of the plans, it goes by gmail.com limits of 500/day and Google Workspace limits of 2,000/day. If you exceed your daily sending limit, GMass will either send the remaining emails over multiple days or through their SMTP server (SendGrid).

Other GMass features

• A/B testing
• SMTP service
• List building
• Auto follow-up sequences
• Campaign analytics

Pricing

GMass doesn’t offer a free plan. Paid plans start at $25/month. All plans include unlimited contacts and campaigns (but you need to consider Google’s limitations), plus free email address verification. More expensive plans include key features like A/B testing, sequences, and API access.

3. Mailchimp

Mailchimp is a marketing automation and email marketing platform. It’s known for its user-friendly interface and extensive template library.

The platform boasts a variety of content creation tools. You can import your email designs from Canva, use pre-designed layouts, or let AI generate your email content. 

Heads up: Mailchimp is best for teams that need a comprehensive marketing suite. If you’re on a tight budget, the advanced features might not be worth it.

Mailchimp’s best bulk email software features

• Domain authentication. Easily verify your domain to improve deliverability and sender reputation.
• Mailchimp Transactional. Mailchimp offers a dedicated service for sending transactional emails (order confirmations, etc.).
• Email API & integrations. You can integrate Mailchimp with your own systems for customized email sending.
• GDPR-compliant emails. Mailchimp provides tools to help you create and manage GDPR-compliant email campaigns.
• Dedicated IP. Users who need to send a high volume of emails can get a private IP address as an optional add-on.

Other Mailchimp features

• Landing pages and signup forms
• Autoresponder
• AI content creation
• Website builder
• A/B testing
• Detailed analytics and reporting
• CRM functionality

Pricing

Mailchimp has a free plan that includes up to 1,000 monthly emails. For bulk email sending, you’ll need a paid plan. The most basic one starts at $13/month and includes 500 contacts and 5,000 monthly email sends. 

Or you can take a look at the best Mailchimp alternatives.

4. AWeber

AWeber is an email marketing service that helps businesses send email campaigns from start to finish.

Like Mailchimp, AWeber integrates with Canva. However, AWeber takes it a step further – you can design with Canva directly within your AWeber account. If your priority is creating good-looking campaigns, Aweber is a good choice for you.

AWeber’s best bulk email software features

• Email marketing API. AWeber’s API lets you seamlessly route large transactional email volumes (e.g. order confirmations, shipping updates) through their reliable infrastructure.
• Domain authentication. Set up your DMARC record right in AWeber to comply with Gmail and Yahoo Mail sender requirements.
• Unlimited email sending in paid plans. Although you have to pay for subscribers, there’s no limit on the number of emails you can send to them.

Heads up: AWeber doesn’t offer a dedicated IP address, which might be a serious drawback for power senders.

Other Aweber features

• Landing pages
• AI writing assistant
• Signup forms
• Web push notifications

Pricing

AWeber offers a free plan for up to 500 subscribers and 3,000 emails per month. Paid plans start at $12.50/month, but your subscriber limit is tied to a separate fee. To increase your limit to 2,500 contacts within the most basic plan, the total cost becomes $22.50/month.

5. Mailgun

Sinch Mailgun is an email delivery service tailored to developers and tech-savvy senders. It offers robust APIs and SMTP relays for fast and reliable delivery. Their services cover both marketing and transactional emails.

Mailgun’s best bulk email software features

• Email API. Mailgun’s API provides granular control for integrating email into your apps and workflows.
• Email validation. Have Mailgun validate your subscribers’ email addresses prior to sending.
• Reputation monitoring. Get informed of spam traps, delivery errors, and other threats to keep your domain and IP reputation safe.
• Deliverability support. A dedicated account manager will help you understand deliverability factors and create a tailored email strategy.
• Dedicated IP. If you need a private IP to send your messages, you can access it in the Mailgun Control Panel.

Other Mailgun features

• SMTP relay
• Email logs
• Email routing
• Analytics

Pricing

Mailgun’s free plan is essentially a trial, allowing you to send 5,000 emails to up to 5 authorized users. Paid plans start at $35/month with 50,000 emails/month included.

6. Mailjet

Mailjet is an email marketing platform by Sinch (like Mailgun). Contrary to Mailgun, Mailjet has an intuitive front-end email editor. That way, you can use it without any coding skills.

The platform aims to provide a comprehensive set of tools for all things email marketing. Soon, Mailjet will launch a landing page builder. But for now, it focuses on email sending and automation.

There’s one feature you won’t find in most other platforms — real-time collaboration. Team members can work on email together directly in Mailjet’s email editor.

Mailjet’s best bulk email software features

• Contact management and personalization. Mailjet allows you to segment your audience and personalize your bulk emails with dynamic content.
• Real-time deliverability and engagement stats. Monitor deliverability and track open rates, clicks, and other metrics in real time. That way, you can optimize your campaigns on the go.
• Email API. Mailjet’s API integrates with your systems for customized email automation and data syncing.
• Dedicated IP. High-volume senders can get full control over their sender reputation with a dedicated IP address.
• Price. Mailjet is an affordable bulk email-sending solution. 

Note: Mailjet doesn’t offer built-in functionality for domain authentication. You’ll need to set up DNS records on your own.

Other Mailjet features

• AI Copy Generator
• Real-time collaboration
• Subscription forms
• Email automation
• A/B testing
• SMTP relay

Pricing

Mailjet is free for up to 200 emails/day (APIs, SMTP Relay, and Webhooks available). Paid plans start at $15/month, with 15,000 monthly emails included.

7. Constant Contact 

Constant Contact is an email marketing platform that’s easy to learn and use. That’s why many beginners and small businesses choose it. They offer a drag-and-drop email builder. You can also choose from lots of pre-made email templates. This way, you don’t need to know any code to create professional-looking emails. 

The bulk email software has helpful features like signup forms and A/B testing for subject lines. You can also have AI write your emails for you. 

Constant Contact’s functionality goes beyond bulk email sending. It includes tools for social media planning, marketing automation, and more.

Constant Contact’s best features for bulk sending

• Domain authentication. You can self-authenticate your domain using the DMARC records generated by Constant Contact. DKIM, SPF, and SenderID authentication is automated.
• APIs. If you need to manage your contacts and emails from within your own apps, you can do it with Constant Contact’s APIs.
• Email deliverability. Constant Contact proactively monitors for suspicious activity to keep your deliverability rates high.

Other Constant Contact features

• Landing pages
• List-building tools
• Event marketing
• CRM
• A/B testing
• SMS marketing
• Social media management
• AI Content Generator

Pricing

Constant Contact starts at $12/month for up to 500 contacts. In every tier, your email sending volume is 10x, 12x, or 24x your contact list size.

Find out more options among the top Constant Contact alternatives.

8. MailerLite

MailerLite is an email marketing automation platform for ecommerce sellers and digital creators. Senders can embed product cards directly into their emails. They can also use mass email marketing campaigns to sell digital products like ebooks, paid newsletters, or online courses.

You can set up simple sequences, design landing pages, and create personalized emails. A generous free plan is a bonus for small businesses and individual entrepreneurs.

Heads up: MailerLite’s strength lies in its simplicity. If you need complex automations or native integrations, you might find it a bit limited.

MailerLite’s best features for bulk sending

• Email verifier. MailerCheck is MailerLite’s instant email verification tool. It cleans your list to boost deliverability.
• Ecommerce blocks. Embed product details, recommendations, and other ecommerce content directly into your campaigns.
• Affordable pricing model. MailerLite offers a generous free plan and budget-friendly paid options. This makes it a great choice for businesses that need to send larger volumes without breaking the bank.
• Dedicated IP. Enterprise plan users can request a dedicated IP and enjoy more reliable deliverability.

Other MailerLite features

• Landing pages
• Website & blog builder
• Transactional email

Pricing

Free for up to 1,000 subscribers and 12,000 monthly emails. Paid plans start at $9/month for up to 500 subscribers.

9. Omnisend

Omnisend is designed especially for e-commerce businesses. It comes with pre-built automation workflows for welcome emails, abandoned cart reminders, and more. 

You can integrate it with your Shopify store or other ecommerce platforms. Omnisend also lets you send SMS messages alongside your email campaigns.

Omnisend’s best features for bulk sending

• Ecommerce integrations. Easily pull in products from your store to populate your bulk emails with dynamic product recommendations. Plugins include Shopify, BigCommerce, etc. 
• Dynamic discount codes. Include dynamic incentives in your mass emails. Omnisend will take care of syncing the data with your ecommerce platform automatically.
• Domain verification. Omnisend generates SPF, DKIM, and DMARC records. That way, you can authenticate your domain and comply with the latest regulations.
• Dedicated IP. The platform offers dedicated IPs for high-volume senders and warm-up guidelines.

Other Omnisend features

• Lead generation tools
• SMS
• Web push notifications
• A/B testing
• Automation workflows
• Advanced (behavior-based) customer segmentation
• Analytics and reporting

10. Elastic Email

Elastic Email is a versatile platform suitable for both marketers and developers. If you need a simple yet customizable solution with API access, Elastic Email could be a good fit.

Elastic Email’s best features for bulk sending

• Mail delivery API & SMTP relay. Send bulk emails or transactional messages from your ecommerce store, website, or app. 
• Email verification service. Elastic Email’s email verification service scans your contact lists for potential issues. It also flags suspicious addresses to protect your sender reputation and delivery rates.
• DMARC generator. To help you stay compliant, Elastic Email has developed a free DMARC generator.

Other Elastic Email features

• AI-powered drag-and-drop editor
• Customizable templates
• Personalization
• Email automation
• Email tracking

Pricing

Free for up to 1,000 contacts and up to 100 emails/day. Paid pricing plans start at $9/month for up to 2,000 contacts and up to 60,000 emails/month.

11. Amazon SES

Amazon SES (Simple Email Service) is a cloud-based service for bulk email sending. It offers a scalable solution for sending marketing emails such as special offers and newsletters. It also includes transactional emails such as order confirmations, password resets, etc.

Mind that it requires technical expertise to set up. That means it doesn’t have the same user-friendly features as some other platforms.

Amazon SES’s best features for bulk sending

• Virtual Deliverability Manager (VDM). SES offers exclusive deliverability features that provide sender performance insights and recommend changes.
• Scalability. Amazon SES can handle email blasts as your business and subscriber lists expand.
• Reliability and speed. SES is backed by Amazon’s infrastructure. It’s known for short send times and reliable delivery of bulk emails.
• Cost-effectiveness at scale. Amazon SES becomes significantly more affordable as your sending volume increases. This makes it ideal for high-volume senders.
• Dedicated IPs. You can set up and manage private IPs manually or have them managed automatically on your behalf.

Other Amazon SES features

• Sender identity management and security measures
• Mailbox simulator
• Statistics

Pricing

Amazon SES charges as little as $0.10 for every 1,000 emails sent or received. Additional costs for headers, message content (including text and images), and attachments apply. A gigabyte (GB) of such data costs $0.12.

12. Mad Mimi

Mad Mimi prides itself on its quirky personality and playful approach to email marketing. It offers a drag-and-drop email builder, basic automation features, and social media integrations.

It’s definitely the most unconventional option on the list. But if all you need is to create, send, share, and track email newsletters, Mad Mimi is more than enough.

Mad Mimi’s best features for bulk sending

• Mailer API. Mad Mimi’s Mailer API allows you to connect your own systems or website.
• Drip campaigns. Mad Mimi also offers functionality to set up basic email sequences.
• Integrations. You can sync your Etsy shop listings and easily add them to your newsletters. 

Other Mad Mimi features

• Webforms
• Social links
• Google Analytics (GA) integration

Pricing

Mad Mimi doesn’t offer a free plan. Pricing starts at $10/month for up to 500 contacts and unlimited emails. Paid plans scale only based on your contact list size.

Get started with bulk email software

Not sure where to begin? Let’s simplify things. You can start using Brevo’s bulk email software for free. That way, you can see firsthand if it’s the best bulk email service for your needs.

Send bulk emails with Brevo Protect your sender reputation with domain authentication, high deliverability, and dedicated IPs. Send 300 emails/day for free. Open my free Brevo account now