Mad Mimi's closure has left its users looking for alternatives that offer the same simplicity and financial comfort.
In this article, we explore seven Mad Mimi alternatives that have capabilities that closely match (or even add to) what you've come to rely on.
Mad Mimi has shut down
Mad Mimi was known for its simple, no-frills approach to email marketing. It was one of the most affordable options for sending bulk emails. However, with its shutdown on August 30, 2024, cost-conscious marketers and business owners now need a replacement.
But don’t let this get you down.
It’s worth noting that Mad Mimi had its share of limitations in terms of customization and campaign management. Since GoDaddy’s acquisition in 2014, the platform has seen little improvement, while more user-friendly, affordable, and robust email solutions have emerged. Now’s the perfect time to explore those options. Let’s dive into some alternatives.
Affordable Mad Mimi alternatives
We’ve shortlisted seven Mad Mimi alternatives for you.
As you’re choosing the right one, note down the features you valued most in Mad Mimi — whether it was cost efficiency, simplicity, or specific email tools. It’ll help you pinpoint a platform that meets your needs without complicating your marketing processes.
First, let’s glance at a comparison table for each tool.
1. Brevo

Brevo is one of the best alternatives to Mad Mimi with its suite of essential email marketing features without overwhelming complexity. It allows for quick setup and features customizable email templates.
But Brevo offers much more than that: its capabilities range from transactional emails and SMS to multi-step marketing automation workflows and personalized customer journeys.
What’s great about Brevo is that it fits the needs of businesses at any stage.
Need a platform for your marketing campaigns? Pick from one of Brevo’s plans. Only need a tool to handle high-volume email sending? You can simply buy credits without paying for features you won’t use.
Why choose Brevo?
Brevo offers more advanced email automation than Mad Mimi at comparable price points. While Mad Mimi provides basic email sequences and integration capabilities, Brevo expands its automation to include not just email but also SMS and WhatsApp — which are integrated directly within its platform.
Key features
- Quick email campaign setup with a drag-and-drop editor
- Responsive email templates
- Direct integrations with platforms like Shopify and WooCommerce, as well as support for Mailer API
- Automated campaigns for drip sequences, lead scoring, abandoned cart workflows, and more
- A/B testing
- Transactional email and SMS
- Free SMTP server
- Built-in CRM for smooth contact management
- AI assistance for email writing and send time optimization
- Real-time email performance metrics
- Forms and landing pages
- Sales tools, including pipelines, meeting scheduling, and sales reports
- Compliance and sender reputation management to ensure high email deliverability
- 24/7 customer support for any issues
Pricing
Free plan: Up to 300 emails per day.
Starter plan: Costs $9/month and offers 5,000 emails with no daily limit.
Business plan: Starts at $18/month with access to advanced features.
2. GoDaddy Digital Marketing

After phasing out Mad Mimi, GoDaddy has moved its features into the new Digital Marketing Suite.
The suite has a complete set of features with all the bells and whistles, like an email builder, digital ads, logo-making, customizable templates, email personalization, and a unified dashboard to monitor and manage the performance of your marketing campaigns.
That said, if you don’t need all of these, and you don’t host your domain with GoDaddy, there are many more suitable email marketing services for you on this list.
Key features
- Email automation
- Social media management
- Digital ads
- Logo maker
- Unified inbox
- Integration with GoDaddy websites and domains
- Analytics and Reporting
- AI tools
Pricing
Essentials Plan: $21.99/month for up to 10,000 emails/month.
Deluxe Plan: $32.99/month for 120,000 emails.
Ultimate Plan: $89.99month for up to $750,000 monthly emails.
GoDaddy offers a one-month free trial for all plans.
3. MailerLite

MailerLite is an email marketing solution that caters specifically to ecommerce sellers and digital content creators.
It offers advanced automation and analytics in its free plan, which is surprisingly generous. This makes it a good, no-risk entry tool for small businesses and solopreneurs.
Keep in mind that MailerLite's strength lies in its simplicity. So, if you need complex automation or native integrations, you might feel limiting.
Key features
- Landing page designs and forms
- Ecommerce integrations
- Multivariate testing
- Automated workflows
- Email tracking
- Paid newsletter management
Pricing
- Free Plan: Send up to 12,000 emails to 1,000 subscribers. Comes with basic features.
- Growing Business: For $9/month for 500 subscribers and unlimited emails.
- Advanced: Costs $18/month for 500 subscribers, unlimited emails, and unlimited user seats.
4. Campaign Monitor

Campaign Monitor is a simple and intuitive platform for creating beautiful emails, fast. It offers fully customizable templates to create eye-catching promotional content — perfect for design-focused businesses.
With Campaign Monitor, you get access to all the essential email marketing tools, and a bit more: you can send SMS messages, manage your customer data with a built-in CRM system, and reach your customers with timely transactional emails.
It's worth noting that while Campaign Monitor excels in design, it falls short in customization options and customer support.
Key features
- Email Template Builder
- Complete customization with HTML
- Customer segmentation
- Marketing automation
- Sign-up forms
- Transactional emails
- A/B testing
- SMS marketing (only available to US-based users)
- AI tools
Pricing
- Lite: $12/month for 2,500 emails and 500 contacts.
- Essential: $29/month for unlimited emails to 500 contacts, with added features.
Premier Plan: $159/month for advanced options.
5. Mailjet

Mailjet is email marketing software with built-in collaboration features to support teams working together.
Beyond standard email functionalities like customizable templates, list segmentation, and automated responses, Mailjet also offers strong support for transactional emails and bulk sending, much like Mad Mimi.
Key features
- Email marketing templates
- Email automation
- Landing pages
- A/B testing
- Multi-user collaboration (access control, real-time collaboration, etc.)
- Transactional emails
- List segmentation
- AI assistance
Pricing
- Free Plan: 6,000 emails/month, 200/day limit.
- Essential Plan: $17/month for 15,000 emails, no daily limit, basic support.
- Premium Plan: $27/month for 15,000 emails, including A/B testing, automation, and advanced features.
6. GetResponse

GetResponse is a major upgrade for Mad Mimi users with advanced features that go far beyond basic email marketing.
The platform provides a comprehensive marketing automation suite that includes webinars, push notifications, SMS marketing, paid ad management, and more. That being said, many of these features — like SMS and mobile push notifications — are only available in the top-tier plan, at $1,099/month (which is hardly the price tag you’re looking for).
On the bright side, GetResponse doesn’t cap email sending volume on any of its paid plans.
Key features
- Email templates
- A/B testing
- List segmentation
- Marketing automation
- Transactional emails
- SMS marketing
- Landing pages and web forms
- Popups
- Paid ad management
- Ecommerce emails
- Webinars
- Web and mobile push notifications
- AI tools
Pricing
- Free Plan: Send up to 2500 emails to 500 contacts. Comes with basic features.
- Email Marketing Plan: $15.60/month for up to 1,000 contacts. Includes unlimited email sends and basic email marketing automation tools.
- Marketing Automation Plan: $48.40/month for up to 1,000 contacts. Includes advanced automation features and webinar capabilities.
- Ecommerce Marketing: $97.60/month for up to 1,000 contacts. Includes dedicated ecommerce tools, like abandoned cart recovery and quick transactional emails.
- GetResponse MAX: $1,099/month with custom limits. Includes SMS marketing, transactional emails, and mobile push notifications.
7. Mailchimp

Mailchimp is a popular choice for email marketing pros, offering all the essential features plus a little extra. It supports multichannel campaigns with tools like social post scheduling, retargeting ads, and SMS marketing.
But where Mailchimp really shines is its excellent deliverability, making it one of the best options for sending bulk email newsletters reliably. Of course, this comes at a cost, and as your email list grows, so do the expenses.
Key features
- Email templates
- Custom-coded emails
- Landing pages and forms
- Advanced list management
- Customer journey builder
- Automated email sequences
- A/B testing and multivariate testing
- Multichannel marketing (social scheduling, retargeting ads, SMS, etc.)
- Deliverability optimization tools
- AI tools
- Mailchimp mobile app
Pricing
Free Plan: 1,000 emails/month to 500 contacts.
Essentials Plan: $13/month with A/B testing, custom branding, and 24/7 support.
Standard Plan: $20/month, adds advanced segmentation, behavioral targeting, and custom templates.
Premium Plan: $350/month with dedicated onboarding, unlimited contacts, and priority support.
What’s the best Mad Mimi alternative?
Do your homework before you set out to find the best Mad Mimi alternative for your business:
- Assess your unique (business and marketing) needs and capabilities clearly
- Identify where Mad Mimi benefited you most and where it lacked
Then, go through our list and find the tool that checks all the boxes.
Where possible, take advantage of free trials to see how a platform integrates with your existing workflows and if it meets your expectations.