Are you ready for game day? Here are the best Super Bowl email subject lines and examples to inspire your campaigns.
Super Bowl Sunday presents an exciting opportunity to engage customers and drive conversions. It’s one of America’s biggest sporting events. Millions watch the big game every year, from die-hard football fans to those who just want to enjoy the Super Bowl experience.
With such a massive audience, a winning Super Bowl email could help you score big with your customer base.
Mark your calendars. This year, the Super Bowl will take place on February 9, 2025.
Want to learn more? Get ideas to kick off your next Super Bowl email marketing campaign.
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Benefits of Super Bowl email marketing
Super Bowl marketing is synonymous with iconic, groundbreaking campaigns — as well as exorbitant advertising budgets. In 2023, the NFL made 600 million USD in ad revenue alone. It’s no surprise, given the average price of a 30 second Super Bowl ad spot has skyrocketed to 7 million USD.
As much as we love them, Super Bowl commercials are not the only way to drive sales. Strategic campaigns across channels, such as email and social media, can help you score touchdowns with your customers.
Email marketing can be highly effective compared to traditional marketing channels. Unlike with television advertising, you can personalize your emails for targeted reach. Email is also more cost-effective, with an average ROI of $42 for every $1 spent.
Super Bowl emails can also be a great way to promote related products, such as Super Bowl party supplies. Just like Black Friday emails, the possibilities are endless.
7 best Super Bowl email examples
Get inspired by these Super Bowl email templates and examples.
1. Morning Recovery
Morning Recovery puts a playful spin on the typical Super Bowl party essentials by promoting their hangover prevention drink. What’s more, the Super Bowl-themed email design includes footballs and a clear call-to-action (CTA).
2. Postmates
Postmates is a popular delivery service with a partnership with the NFL. In their Super Bowl email campaign, they showcase their free delivery offer as well as their non profit activities to combat hunger.
3. Eyebuy Direct
Eyebuy Direct took advantage of the Super Bowl to run a special promotion on their ecommerce site. They highlighted their products using a special Super Bowl email template as well as a memorable discount code (QUARTERBACK).
4. Pier 1 Imports
Pier 1 crafted a Super Bowl sale email, putting their own spin on the game day watch party to promote their furniture. Both the CTA button and clever email copy (e.g. “Comfy All Game Long”) encourage subscribers to buy.
5. YouTube TV
YouTube TV saw the Super Bowl as their chance to lure back customers to their streaming service. This winback email shines the light on relevant sports features to get them to reactivate their accounts in time for the big game.
6. Chipotle
Chipotle’s Super Bowl email sparks conversions by offering free toppings over Super Bowl weekend. The headline (“Get a bowl. We’ll make it super.”) includes a memorable play on words, and the CTA button makes it easy for customers to order.
7. Ozone Design
Ozone Design puts their products front-and-center in their Super Bowl email. Their promotion applies to all sock orders. However, they put a Super Bowl spin on it by showcasing socks in the different teams’ colors.
25 Super Bowl email subject lines
Steal some of these SuPer Bowl subject lines to stand out in the inbox and boost email open rates.
- Last chance: Super Bowl sale ends at midnight
- This weekend only: Super Bowl specials await
- Score big with these Super Bowl deals
- Kick off Your Super Bowl savings here
- Game day deals worth celebrating
- Fuel your game day: Super Bowl savings inside
- Countdown to Super Bowl sales starts now
- 🏆 Save like a champ this Super Bowl
- Pre-game savings you don’t want to miss
- Deals so good, they deserve a victory dance
- Save on these touchdown-worthy deals
- The real halftime show: Super Bowl deals you’ll love
- Game-day spotlight: Limited time deals on [products]
- Forget the refs: Our deals always win
- Game Day = Food, Friends & These Epic Deals 🍕🍻
- Get free delivery for Super Bowl LIX
- Shop Super Bowl LIX gear now
- 🏈 Gear up for the Super Bowl 🏆
- Grab your Super Bowl essentials now
- Are you ready for your Super Bowl party?
- Super Bowl Sunday prep: Here’s what you need
- Ready for the big game? The Super Bowl Playbook
- Your Super Bowl game plan starts here
- Get your game face on 🏈
- Game day just got better
Super Bowl email marketing best practices
Follow these best practices to make sure your Super Bowl email marketing campaign rises above the competition.
Run a Super Bowl email sequence
You don’t have to wait until game day to start sending Super Bowl email campaigns. Consier running an email sequence to get customers excited about your offers leading up to and following the big game.
It might look like the following:
- Pre-game: Send an email one week before the game to build anticipation.
- Game day: Send a timely email over Super Bowl weekend or on Super Bowl Sunday to capitalize on the moment.
- Post-game: Send a follow-up email after the Super Bowl to thank customers for their purchases. You might also share additional offers.
Email marketing tools such as Brevo make it easy to create automated email workflows. Simply create your campaigns and define the different triggers — Brevo will handle the rest.
Send personalized content
On game day, you’ll be competing for your customers’ attention. Stand out in the inbox with personalized emails.
For instance, you can grab attention by putting the contact’s first name in the email subject line or greeting. You can also segment your email list and share tailored content. This can be based on demographics or purchase history.
Write compelling email subject lines
Email subject lines are key to boosting open rates and driving sales. Make your Super Bowl email stand out with persuasive language and clever wordplay.
Phrases like “Game Day,” “Super Bowl Sunday” and “Score big” will grab attention. Limited-time offers (e.g. “Deal ends at midnight” or “This weekend only”) also play into your customers’ FOMO and spark sales.
Finally, consider using email subject line testing. This will help you determine what resonates with your audience. Use this data to improve future campaigns.
Include interactive elements
Try adding interactive elements to your Super Bowl email to keep subscribers engaged. This can be as simple as an embedded countdown timer to stir excitement leading up to Super Bowl Sunday.
You might also want to run polls or quizzes related to the Super Bowl. For example, ask subscribers what time they’re rooting for as well as how they’re prepping for the big game.
