What is loyalty program software?

Loyalty program software helps businesses create, manage, and track customer rewards programs. It automates point earning, redemption, and engagement across multiple channels (online, in-store, mobile) to increase customer retention and lifetime value.

What are the benefits of a loyalty program?

Loyalty programs increase: Customer retention by 18-30% on average Purchase frequency by 20-40% Customer lifetime value by up to 200% Brand advocacy through referrals and reviews

What makes Brevo Loyalty different from other platforms?

Brevo Loyalty uniquely combines: Omnichannel activation: Email, SMS, WhatsApp, Wallet, Push in one platform Social loyalty: Reward reviews, UGC, and social advocacy All-in-one customer platform: No additional tools needed Mobile Wallet: App-free loyalty cards with push notifications

Do I need IT to help set up a loyalty program?

No coding required. Brevo Loyalty offers a no-code interface for marketers. Our team handles technical integrations with your e-commerce platform, POS, and CRM systems.

How long does it take to set up a loyalty program?

With Brevo Loyalty, you can launch a basic program in 1-2 weeks. More complex programs with custom rewards, multi-tier structures, and integrations typically take 4-6 weeks. Our team provides dedicated onboarding support. Schedule a meeting with our team to discuss your project and get a customized timeline.

How can I measure the performance of my loyalty program?

Brevo provides built-in analytics to track: Revenue generated by loyalty members vs. non-members Point redemption rates and cost Customer retention and churn rates Referral conversion rates

What ecommerce and POS systems do you connect with?

Brevo has native plugins for Shopify, WooCommerce, PrestaShop, and more. Our open API means we can connect with most major ecommerce and POS platforms in your stack, and if yours isn't listed, our team can help.

LOYALTY PROGRAM SOFTWARE

Smart loyalty for higher LTV

Make every purchase, social tag, and review drive growth. Activated across email, SMS, WhatsApp, and Wallet.

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Loyalty built for every touchpoint

Flexible rules & rewards

Reward both transactions and engagement. Start with 30+ prebuilt mechanics or design your own. Layer in points, tiers, and personalized offers to shape a program that's entirely yours.

Social advocacy

Transform your most engaged followers into a scalable acquisition channel. Connect Instagram and TikTok to reward customers for reviews, referrals, and user-generated content and turn social engagement into measurable revenue.

Omnichannel activation

Reach loyalty members across every channel — email, SMS, WhatsApp, Wallet and push notifications — triggered in real time by loyalty events or tiers. All directly from Brevo. No lag. No silos.

4.8x

Average loyalty ROI

+32%

Purchase frequency increase

+53%

Engagement lift

Enterprise power. Zero dependency on IT.

Every feature is built for marketing teams to own end-to-end. Configure complex loyalty mechanics, launch campaigns, and measure ROI, without raising a single ticket.

VIP programs

Reward top customers with tiered membership that unlocks better perks as they spend and engage.

Social de-anonymization

Turn anonymous social followers into known, reachable CRM contacts. Social activity automatically links to Brevo customer profiles.

Location-based triggers

Use geo-fencing to automatically send special offers when a loyalty member is near your store.

Gamification

Go beyond purchases. Reward customers for participating in challenges like quizzes, UGC, and social shares.

Referrals

Turn word-of-mouth into measurable acquisition. Equip loyal customers with shareable referral links.

Program analytics

Track points, redemptions, tier movements, and loyalty ROI from one dashboard. All natively inside Brevo.

Your stack. Your channels. One platform

Connect your ecommerce platform and POS through open integrations and plugins. Then activate rewards across every channel natively inside Brevo.

30+ prebuilt mechanics to collect first-party data and inspire action

TikTok repost
Email submission
Instagram tag
Survey completion
Strava goal completion
Purchase value
YouTube video like
Instagram follow

Use arrow keys to navigate between slider cards

Launch your loyalty loop

Reward every interaction. Activate every channel. Turn one-time buyers into lifetime advocates.

Get inspired: Loyalty success stories & expert guides

Frequently asked questions about loyalty programs

Loyalty programs increase:

Customer retention by 18-30% on average

Purchase frequency by 20-40%

Customer lifetime value by up to 200%

Brand advocacy through referrals and reviews
Brevo Loyalty uniquely combines:
- Omnichannel activation: Email, SMS, WhatsApp, Wallet, Push in one platform
- Social loyalty: Reward reviews, UGC, and social advocacy
- All-in-one customer platform: No additional tools needed
- Mobile Wallet: App-free loyalty cards with push notifications
Brevo provides built-in analytics to track:
- Revenue generated by loyalty members vs. non-members
- Point redemption rates and cost
- Customer retention and churn rates
- Referral conversion rates

Smart loyalty for higher LTV

Loyalty built for every touchpoint

Flexible rules & rewards

Social advocacy

Omnichannel activation

4.8x

+32%

+53%

Enterprise power. Zero dependency on IT.

VIP programs

Social de-anonymization

Location-based triggers

Gamification

Referrals

Program analytics

Always-on Loyalty with Mobile Wallet

Customize your digital loyalty card

Activate users with push notifications

Drive in-store traffic with geofencing

Watch your ROI soar

Your stack. Your channels. One platform

30+ prebuilt mechanics to collect first-party data and inspire action

TikTok repost

Email submission

Instagram tag

Survey completion

Strava goal completion

Purchase value

YouTube video like

Instagram follow

Launch your loyalty loop

Get inspired: Loyalty success stories & expert guides

The Loyalty Loop: A Martech Guide to Smart Loyalty Programs

Loyalty Program Blueprint Generator

Smart Loyalty Use Cases: 4 Plays You Can Launch This Quarter

Frequently asked questions about loyalty programs

What is loyalty program software?

What are the benefits of a loyalty program?

What makes Brevo Loyalty different from other platforms?

Do I need IT to help set up a loyalty program?

How long does it take to set up a loyalty program?

How can I measure the performance of my loyalty program?

What ecommerce and POS systems do you connect with?

Your stack. Your channels. One platform

Frequently asked questions about loyalty programs

What is loyalty program software?

What are the benefits of a loyalty program?

What makes Brevo Loyalty different from other platforms?

Do I need IT to help set up a loyalty program?

How long does it take to set up a loyalty program?

How can I measure the performance of my loyalty program?

What ecommerce and POS systems do you connect with?