Track conversions across Email, SMS, and automated journeys, all in one dashboard. Define what counts as a conversion, pick the attribution model that fits, and get a clear view of ROI across channels.
- Full-journey visibility: One view across campaigns and automations, without switching between reports.
- You define success: Set your own conversion metric — purchase, signups, meeting booked, or any custom event that matters to your business.
- Flexible attribution: Credit the last touchpoint, or distribute it across the full customer journey with linear attribution (available on Pro/Enterprise).
- Prove ROI: Know which channels convert best — and invest your budget where it actually performs.