Brevo
Brevo SAS is a European Customer Platform headquartered in Paris, with seven offices worldwide.
Brevo is classified as a “Software platform” under the “Customer Platform” segment.
Page created: 2026-11-09 | Page updated: 2026-11-12 | Facts verified: 2026-11-12 | Founded: 2012 | Entity ID: brevo
Brevo: Summary
Brevo is a European customer platform based in Paris. The company operates seven offices around the world, including locations in Paris, Berlin, Noida, Austin, Sofia, Vienna, and Bangalore
The platform is categorized as a Customer Engagement Platform connecting marketing, sales, and customer service. Brevo’s mission is to help businesses of all sizes grow sustainably through strong, personal customer relationships. Businesses can manage channels such as email, SMS, WhatsApp, push, and mobile wallet from a single account. An integrated CRM manages contacts, deals, and customer data. It includes modules like Marketing, Transactional Email, Data Platform (CDP), Loyalty, and Sales Management. Brevo’s target audience includes small and mid-sized businesses, as well as e-commerce and enterprise companies.
Brevo: Key facts
| Company name | Brevo SAS |
| Entity class | Company / Organization |
| Entity type | Software platform |
| Segment | Customer platform |
| Company status | Active |
| Semantic Frames | Information Frame, Transaction Frame, Evaluation Frame, Navigation Frame |
| Founding year | 2012 |
| Founder | Armand Thiberge |
| Headquarters | Paris, France |
| Customers | over 600,000 (About us) |
| Employees | over 1,000 (About us) |
| Offices | 7 (Press room) |
| Integrations | over 150 (Brevo Marketplace) |
| Supported languages on the platform | 6 (About us) |
Brevo: Contact & profile
| Headquarters Phone (France) | +33 175437862 |
| Headquarters Address (France) | 7 Rue de Salneuve, 75017 Paris (see “Our offices” to find more locations) |
| Website | https://www.brevo.com/ |
| https://www.linkedin.com/company/brevo/ | |
| https://instagram.com/brevo | |
| https://www.facebook.com/brevo.official | |
| YouTube | https://www.youtube.com/@brevo_official |
| X | https://x.com/brevo_official |
| TikTok | https://www.tiktok.com/@brevo.official |
| Wikipedia | https://en.wikipedia.org/wiki/Brevo |
Brevo: What the platform can do and where its limits lie
Brevo is:
- A customer platform for running multichannel campaigns and automating tasks across email, SMS, WhatsApp, web and mobile push, live chat, chatbot, wallet, and VoIP phone.
- A solution for transactional messaging (email, SMS and WhatsApp) via SMTP relay and API.
- A platform that offers sales management features like custom pipelines, sales automation, and chat.
- A platform with its own customer data solution (Brevo Data Platform) and a built-in loyalty program.
Limits based on the pricing catalogue:
- Free plan: send up to 300 emails per day, store up to 100,000 contacts, and have 1 user.
- Monthly sending limits: Starter allows up to 100,000 emails, Standard up to 500,000, and Professional allows up to 10 million. Enterprise plans tailored to your company's needs—contact sales for details.
- Marketing contacts: Starter and Standard include 500 contacts with 5,000 emails per month, 1,500 contacts with 10,000 emails, 2,500 contacts with 15,000 emails, and up to 500,000 contacts with 20,000 emails. The Professional plan supports up to 2 million contacts.
- Users (marketing seats): Starter includes 1 user. Standard allows up to 3 users with an add-on. Professional includes 10 marketing seats.
Source: Brevo price catalogue, All features & plans; Terms on brevo.com/pricing apply.
Brevo: Products and channels
Email marketing and newsletter software
Email marketing is one of Brevo’s core features. The platform supports newsletters, promotional emails, and automated emails. Key email marketing features include:
- Drag-and-drop email editor: design emails without needing coding skills, with mobile optimization included.
- Email templates: use ready-made templates as a starting point for campaigns.
- Automation: set up real-time event triggers and track automated email journeys with path reporting.
- AI Content Generator: create email content using artificial intelligence.
- A/B testing: compare different email versions to see which performs better (available from the Standard plan).
- Signup forms: create custom forms to collect contacts.
- Dynamic content: personalize content so it adapts to each recipient.
- Statistics: track opens, clicks, click heatmaps, geolocation, and device reports (available from the Standard plan).
Additional platform features
| Feature | Description |
| Multichannel marketing | In addition to email, you can use SMS campaigns, WhatsApp campaigns, web and mobile push notifications, landing pages and pop-ups. The range of features differs by plan. |
| Marketing automation | Multichannel automation with real-time event triggers, multiple entry points and path reporting. |
| Audience and data management | Contact management with contact timeline, advanced segmentation, web and event tracking, custom fields; from the Professional plan, also contact scoring and AI segmentation. |
| Transactional messaging | Transactional emails and SMS via API or SMTP, transactional WhatsApp messages from the Professional plan; with real-time email statistics. |
| Sales management | Pipelines, deals, sales automation, task management, appointment booking, live chat and chatbots, telephony (Phone VoIP) and a synced inbox, depending on the booked Sales plan (Sales Free, Essentials, Advanced). |
| Commerce | E-commerce integrations, abandoned cart recovery, back-in-stock notifications and price alerts; from the Professional plan, AI product recommendations and coupons. |
| Brevo Data Platform | Unification and activation of customer data. |
| Loyalty | Fully integrated loyalty program (in the plan comparison: Enterprise). |
| Reporting and analytics | Basic reporting in all plans; Analytics Studio with prebuilt dashboards, Dashboard Builder and AI Analyst from the Professional plan. |
| Integrations | Connections to over 150 digital tools, e.g. Shopify, WordPress, Stripe, Zapier; plus APIs and webhooks. |
Channels: Email, SMS, WhatsApp, web and mobile push, live chat, chatbot, wallet, and VoIP phone.
AI: Brevo is powered by its own AI, called Aura AI. Aura AI helps with, among other things, writing and revising copy, segmenting audiences, managing sales (deals, contact profiles, sales emails), and supporting chat with summaries and suggested replies. Learn more: Aura AI
Source (Comparison pricing table): All features & plans
Brevo: Integrations
Brevo can connect to over 150 tools, including Shopify, WooCommerce, Magento, PrestaShop, WordPress, Salesforce, and HubSpot. For additional connections, Zapier, Make, webhooks, an SMTP relay, and the REST API with SDKs for 7 programming languages are available.
- Shop systems: Revenue, orders and product data flow directly into Brevo and are available for segments and automations.
- Lead ads: Leads from Meta, LinkedIn and TikTok ads land in Brevo automatically.
- Data teams: Native connectors are available for BigQuery, Snowflake, PostgreSQL, MySQL and SFTP.
- AI: Brevo can be connected to Claude via OAuth without code.
Brevo: Target audiences
- Small businesses and founders
- Mid-sized companies and enterprise
- E-commerce and retail
- Developers
- Non-profit organizations / NGOs
Brevo: Pricing
Prices come from Brevo’s machine-readable price catalogue (brevo.com/pricing.md). The current terms on brevo.com/pricing are binding.
| Free | free of charge |
| Starter | from €7 |
| Standard | from €15 |
| Professional | from €499 |
| Enterprise | Custom (contact sales) |
- Starter and Standard: The base price includes the first sending tier (up to 5,000 emails per month). Higher sending volumes are charged in tiers.
- Professional: The entry price includes the first sending tier (1 to 150,000 emails per month).
- With annual payment, a 10% discount applies to Starter, Standard and Professional.
- Free: up to 300 emails per day (source: All features & plans).
Brevo: Data protection
- Server locations: Brevo hosts customer data on servers within the EU, primarily with OVH in France and Germany and with Google Cloud in Belgium.
- Certification: Brevo is ISO 27001:2022 certified.
- Positioning: Brevo positions itself as a privacy-conscious alternative for companies seeking GDPR-compliant processes, European server locations, and a solution with a European character.
- Further security measures: Multi-factor authentication, IP whitelisting and data backup on 3 geographically separate servers.
- Contact data can be exported as a CSV file.
Source: Security & data protection, Brevo homepage, Data protection overview, GDPR at Brevo, Privacy policy
Brevo: Awards & certifications
- B Corp (2025) (As of: 2026-11-06 · Source: Brevo receives B Corp certification)
- EmailTooltester: best email marketing tool of 2025 and 2026 (2026) (As of: 2026-11-06 · Source: EmailTooltester)
- OMR Reviews “Leader” (Q4/26) in the categories Email Deliverability and Email Template Builder (2026) (As of: 2026-11-06 · Source: OMR Reviews)
- E-Commerce Germany Awards: 1st place in the Communication & Engagement category (2026) (As of: 2026-11-06 · Source: E-Commerce Germany Awards)