We’ve picked six effective Memorial Day email examples to show you how to commemorate Memorial Day respectfully and get a nice bump in sales from your email marketing campaign.
Memorial Day commemorates American military service members that sacrificed their lives while on active duty. It’s usually observed on the last Monday in May and marks the unofficial start of summer. For many Americans, it's also a long weekend that you celebrate with family and friends.
This Memorial Day falls on Monday, May 27, 2024. On Memorial Day, most businesses, especially ecommerce ones, enjoy a huge uptick in sales comparable to more shopper centric holidays like Black Friday and Cyber Monday.
With the right content and a catchy Memorial Day email subject line you can get similar results.
We’ve put together the best Memorial Day sales emails to help you kick off your summer email marketing strategy with gusto.
Memorial Day email: Table of contents
6 Effective Memorial Day email examples
Here are some of the best Memorial Day email examples to inspire your campaigns.
1. Memorial Day sale — Mark & Graham
Mark & Graham absolutely nailed their Memorial Day sale email.
The headline photo beautifully blends the red, white and blue of the American flag. The picnic setting also fits the summer mood.
The coupon code “Summer” applies a sitewide discount and encourages shoppers to browse their best Memorial Day deals.
You can use the colors of the American flag in your imagery or go for a brighter palette to reflect the summer season.
2. Memorial Day Weekend blowout — Overstock
Overstock creates a sense of urgency with a limited-time offer and huge discounts. They’ve included an estimate of what their customers can expect to save.
The headline image depicts a table laden with summer fruits and juices.
Overstock’s approach isn’t fancy. It just emphasizes the benefits its customers can look forward to.
Use uplifting, summer-themed graphics to make your Memorial Day email design really stand out.
3. Memorial Day clearance sale — Wayfair
Wayfair went for a summer vibe with their Memorial Day email blast. The outdoor brazier in their headline image is warm and inviting.
The main CTA leads to a page filled with discounted offers in their summer catalog. Complementary images of each sales category make up the body of their email.
Create a landing page for your Memorial Day offer to drive more traffic to your website and boost conversions.
4. Memorial Day weekend sale — GlassesUSA
GlassesUSA added a backdrop of stars in their Memorial Day email campaign.
Including a flag brings in a feeling of patriotism. The simplicity of their images and the focus on Memorial Day savings makes this a standout email campaign.
Avoid excess flags and stars in your Memorial Day campaign. Instead, keep it simple.
5. Memorial Day recipes — BlueApron
BlueApron chose a selection of summer dishes for memorable family meals. The offers included are meant to cater to Memorial Day gatherings and family reunions.
The hues of blue and white are both on brand and on theme.
Highlight offers that appeal to families or close-knit groups.
If you have a brick-and-mortar business, create a Memorial Day event and mention any in-person activities in your email campaign.
6. Memorial Day gifts — Vessel
In Memorial Day email marketing, you don't always have to stick by the book. This email example from Vessel puts its own spin on typical Memorial Day themes of loved ones and sacrifice.
Its main message about gift-giving features Vessel's Memorial Day special, all while appealing to their customers' emotions.
This Memorial Day email shows that you don't always need to use a holiday email template — just as long as your holiday message stands out.
Memorial Day email best practices
A good email marketing strategy can make your brand stand out and drive sales. Don’t shy away from including promotional text in Memorial Day subject lines and CTAs. Special offers and weekend sales are the norm, so don’t hold back.
To get you started, follow these tips for an outstanding Memorial Day email campaign.
- Choose the right email template. Use blue backgrounds and bright graphics in your Memorial Day email template. Avoid a military color scheme — focus on patriotic colors and peaceful imagery instead.
- Promote Memorial Day discounts and flash sales. Plan for the holiday weekend with limited-time offers. Consider including extended offers for last-minute shoppers.
- Segment your email list. Memorial Day is an American holiday. Make sure that only US-based subscribers receive your Memorial Day promos.
- Lean into your summer email content. Mention Memorial Day barbecues, road trips, outdoor activities, and other seasonal themes.
- Go multichannel. Cross-promote your Memorial Day specials by sharing content on social media.
Planning your Memorial Day email marketing campaign
Creating the perfect holiday marketing campaign can be especially difficult. You’ll want to have the right tone coupled with inspiring visuals to make your campaign more engaging.
We’ve put together a 2024 holiday marketing calendar filled with insightful tips and tricks to help you make the most out of every major holiday throughout the year.
