Holiday marketing is the creation of campaigns via different channels, based around specific holidays, primarily in the end-of-year and Christmas period. It normally involves promoting special seasonal offers to maximize revenues around the event.
Holiday marketing campaigns can significantly boost your business's bottom line and brand recognition. Special promotions, discounts, or unique holiday offerings can foster customer loyalty and repeat business. Furthermore, a well-executed holiday marketing campaign can set your business apart from competitors and attract new customers.
Most of all, holiday marketing is an important holiday to drive revenue. Consider running limited-time offers, selling seasonal products, or sharing curated gift guides during the holiday shopping period.