Marketing software helps businesses connect with customers, grow their audience, and increase sales.
In sum: Marketing software
Marketing software helps businesses plan, launch, and track campaigns across channels. Top tools include:
- Brevo: Best all-in-one marketing software
- ActiveCampaign: Best marketing automation platform
- Hubspot: Best CRM software
Choose software based on your goals, ease of use, integrations, scalability, and budget. Free tools are helpful for starting out, but paid versions offer more features and support.
The right tools make it easier to plan, launch, and track campaigns — all while saving time and money. In this article, we’ll explain what marketing software is and share twelve of the best options available today.
Whether you need help with email marketing, social media, or CRM, you’ll find a tool that fits your needs.
Try Brevo’s all-in-one marketing software
Get started with our intuitive email marketing, marketing automation tools, and CRM — all in one place.Table of contents
- What is marketing software?
- 13 Best marketing software
- 1. Brevo: Best all-in-one marketing software
- 2. ActiveCampaign: Best marketing automation software
- 3. HubSpot: Best CRM software
- 4. MailerLite: Best email marketing software
- 5. Buffer: Best social media marketing software
- 6. CoSchedule: Best content marketing software
- 7. Canva: Best design software
- 8. Ahrefs: Best SEO software
- 9. Google Ads: Best paid marketing software
- 10. Crazy Egg: Best web analytics software
- 11. PartnerStack: Best affiliate marketing software
- 12. Upfluence: Best influencer marketing software
- 13. monday.com: Best marketing management software
- How to choose a marketing software
- Get started with the right marketing software
What is marketing software?
Marketing software is a digital tool that helps businesses create, manage, and measure marketing campaigns.
It can help with automating repetitive tasks, sending emails, posting to social media, tracking website visits, or managing customer relationships.
Some tools focus on one digital marketing channel. Others offer all-in-one platforms with email, SMS marketing, social, and marketing automation tools in one place.
The goal is to save time, improve targeting, and get better results from every campaign.
13 Best marketing software
Disclaimer: This article covers the best marketing software, including our platform, Brevo. The following recommendations are based on use case, market share, and customer testimonials. We do not earn commissions from any affiliate links in this article.
1. Brevo: Best all-in-one marketing software
Brevo is an all-in-one marketing platform that helps businesses connect with customers across multiple channels. It offers email, SMS, WhatsApp, chat, and automation tools in one dashboard. This makes it easy to keep all your campaigns in sync.
Brevo’s standout features include its Drag & Drop email editor, advanced automation workflows, CRM tools, and detailed analytics. You can segment audiences, set up personalized messages, and track results in real time.
With Brevo, you also get native AI-powered agents that help you come up with email content and streamline your marketing efforts — all without leaving the platform.
"Reliable and User-Friendly Email Marketing Solution"
"I've been using Brevo for email management and marketing automation, and so far, the experience has been very positive. The platform is intuitive, easy to use, and offers a wide range of tools that enhance customer communication. One of the features I appreciate the most is the flexibility in segmentation and campaign personalization, allowing for more effective audience engagement. Additionally, email deliverability is quite high compared to other similar platforms. As for customer support, I’ve had good experiences overall, though response times could sometimes be faster. That said, it’s clear that the team is committed to continuously improving the platform. If you're looking for a reliable and cost-effective solution for email marketing and automation, Brevo is an excellent choice."
Celso,
Brevo user
"I Just Discovered Brevo"
"I’ve just discovered Brevo and I’m really impressed! The platform is super intuitive, easy to use, and very practical. It offers a lot of customization options, which makes it easy to create exactly what you need. The final result looks very professional. I highly recommend it to anyone looking for a powerful and user-friendly marketing tool."
Khaled B.,
Brevo user
"Must have tool!"
"A very useful and comprehensive tool for my role as a marketing manager. Even the free version provides a wide range of valuable features!"
Anthony,
Brevo user
2. ActiveCampaign: Best marketing automation software
ActiveCampaign is considered one of the best marketing automation software. It combines email marketing, automation workflows, and CRM in a single platform. Businesses can create detailed customer journeys that respond to actions like email clicks or website visits.
Key features include visual automation builders, advanced segmentation, and predictive sending. ActiveCampaign is known for its flexibility and strong integration options with other tools.
It works well for companies that want to send the right message at the right time — with less manual work.
Discover the top ActiveCampaign alternatives.
3. HubSpot: Best CRM software
HubSpot is one of the most popular customer relationship management (CRM) platforms for marketing, sales, and customer service. Its marketing hub includes email campaigns, social media management, content management, and analytics.
The software’s CRM is free and offers detailed contact profiles, deal tracking, and pipeline management. HubSpot also provides strong automation and reporting tools, making it a favorite for teams that want all customer data in one place.
It’s especially good for growing companies that need both CRM and marketing features under one roof.
Discover the top HubSpot competitors.
4. MailerLite: Best email marketing software
MailerLite is a user-friendly email marketing platform that offers design tools, automation, and audience segmentation. It’s known for its clean interface and affordable pricing, making it a good choice for small businesses and creators.
Features include drag-and-drop email builders, landing pages, pop-ups, and automation sequences. MailerLite focuses on simplicity while still offering enough customization for professional campaigns.
However, users who want a robust email marketing tool alongside multichannel functionalities should consider an all-in-one platform like Brevo — which combines email with SMS, chat, and automation.
Discover the top MailerLite alternatives.
5. Buffer: Best social media marketing software
Buffer helps businesses plan, schedule, and publish content on social media. You can connect accounts from platforms like Instagram, Facebook, X (Twitter), LinkedIn, and Pinterest.
Its calendar view makes it easy to plan posts in advance, while analytics help track engagement and reach. Buffer also offers a simple interface for team collaboration.
It’s best for small businesses and content creators who want to save time and stay consistent on social media.
6. CoSchedule: Best content marketing software
CoSchedule is a content marketing platform that helps teams plan and organize their marketing in one place. It includes a marketing calendar, content organizer, and project management features.
You can plan blog posts, email campaigns, and social media content all in one dashboard. CoSchedule also integrates with popular tools like WordPress and Google Docs.
This tool is perfect for teams that want a clear view of their marketing schedule and deadlines.
7. Canva: Best design software
Canva is a graphic design platform that makes it easy to create professional-looking visuals without design experience. It offers templates for social media posts, presentations, flyers, and more.
The drag-and-drop editor is simple to use, and the library includes millions of images, icons, and fonts. Canva also supports brand kits for consistent colors and logos.
It’s ideal for marketers who need quick, high-quality designs without hiring a designer.
Just getting started with design? Learn more about email design best practices.
8. Ahrefs: Best SEO software
Ahrefs is a powerful Search Engine Optimization (SEO) tool used by marketers to improve search engine rankings. It offers keyword research, backlink analysis, site audits, and competitive research.
One of Ahrefs’ strengths is its large database of backlinks and keywords. This helps businesses find ranking opportunities and track progress over time.
It’s a top choice for companies that want to grow their organic traffic with data-driven strategies.
9. Google Ads: Best paid marketing software
Google Ads lets businesses create and run ads on Google search results, YouTube, and partner websites. You can target customers by keywords, location, demographics, and more.
Its real-time reporting and AI-driven bidding help optimize ad spend for better ROI. Google Ads is effective for both local and global campaigns.
It works best for companies that want to drive quick traffic and conversions through paid search and display ads.
10. Crazy Egg: Best web analytics software
Crazy Egg offers heatmaps, scroll maps, and A/B testing tools to help businesses understand how visitors interact with their websites. This visual data shows where users click, how far they scroll, and what they ignore.
It also includes tools for testing different page versions to improve conversion rates.
Crazy Egg is great for marketers who want to boost website performance with data-driven design changes.
Learn more about webhooks and how to use it to track email marketing activity.
11. PartnerStack: Best affiliate marketing software
PartnerStack is a platform that helps businesses manage affiliate, referral, and reseller programs. It automates partner onboarding, tracking, and payments.
The software offers dashboards for both companies and partners, making it easy to share resources and track results.
It’s well-suited for SaaS and online businesses looking to grow through partnerships.
Learn more about affiliate email marketing and the top programs.
12. Upfluence: Best influencer marketing software
Upfluence is a platform for finding, managing, and tracking influencer campaigns. Brands can search for influencers by niche, audience size, and engagement rate. It offers outreach tools and campaign performance analytics in one place.
Upfluence is best for companies that want to build strong influencer partnerships and measure their impact.
Get started with these influencer outreach email templates.
13. monday.com: Best marketing management software
monday.com is a work management platform that helps marketing teams plan, track, and deliver projects. It offers customizable boards, timelines, and workflow automation.
Teams can collaborate in real time, assign marketing tasks, and track progress against deadlines. monday.com also integrates with tools like Slack, Google Drive, and Trello.
It’s a great fit for teams that want to keep all marketing projects organized in one hub.
How to choose a marketing software
When choosing marketing software, consider:
- Goals: Your marketing toolkit depends on your key channels and overall marketing strategy. Decide if you need email, social media, SEO, or all-in-one features.
- Ease of use: How tech-savvy is your team? Choose a tool your coworkers can learn quickly.
- Integrations: For the best results, your tools should work together seamlessly. Make sure the software you choose works with your existing tools.
- Scalability: When shopping around, think about your business needs both today and in the future. Pick software that can grow with your business.
- Budget: Compare pricing plans and see if features match the cost.
As always, we recommend testing a tool with a free trial before committing to a subscription.
Get started with the right marketing software
The right marketing software can save you time, improve results, and help you connect with customers in meaningful ways across the full lifecycle.
Whether you choose an all-in-one platform like Brevo or mix specialized tools for email, social, and SEO, the key is to pick solutions that fit your goals and budget.
Start small, test what works, and build your toolkit as your business grows — so every campaign delivers maximum impact.
