CASE STUDY

Toner.fr: from email to multichannel, one marketing strategy on Brevo

Toner.fr runs its entire marketing strategy on Brevo to engage a base of over half a million contacts and manage two brands from a single interface.

5M emails sent in 10 months
+95% deliverability rate
60% of Brevo tools activated and in use

About Toner.fr

Toner.fr is a French e-commerce player specializing in ink cartridges and printing supplies. The company also operates under the Cynkle brand, positioned in the eco-responsible segment.

Join 600,000+ customers around the world who trust Brevo

The challenge

Running two brands, a fast-growing base and multiple channels from one place

With a contact base that exploded (2x in under a year), Toner.fr needed a platform able to keep pace with that growth while structuring its CRM strategy without piling up tools. The stakes: running Toner.fr and Cynkle in parallel and keeping communication consistent and regular, while getting more sophisticated on activation and loyalty.

The solution

Brevo has become Toner.fr's single foundation for steering its entire marketing strategy: acquisition, activation, loyalty and customer relationships.

Two brands, one platform

With Brevo's sub-organizations, Toner.fr manages its two entities, Toner.fr and Cynkle, from a single interface. Each brand has its own communication, its own segments and its own campaigns, with no operational friction.