How Central Co-op manages weekly member communications, co-op-wide or local, with Brevo
One small team uses Brevo to run emails for the whole co-op and for single towns, often built and sent the same day.
- 956K+ contacts managed in the customer database
- 97% marketing deliverability rate
- 19.12% marketing open rate
About Central Co-op
Central Co-op is a member-owned consumer co-operative serving communities across the UK. It runs more than 460 stores and sites across 21 counties and brings together a broad network of local businesses and services.
The challenge
Central Co-op talks to its members about food offers, local events and partner promotions, and its member base keeps growing as co-operatives join forces. Some emails go out across the whole co-op, while others are written for a single town.
A small team writes all of it, and an email is often built the same day it goes out. The challenge was to keep every message relevant to the people receiving it without slowing that team down.
Join 600,000+ customers around the world who trust Brevo
The solution
Marketing emails for every member
every week, the team uses marketing emails to share food offers and community news, a toy collection in store, for instance. Some emails only ever reach one town, like an invitation to a local meeting.
Results achieved with Brevo
- 956K+
Contacts managed in the customer database
- 97%
Marketing deliverability rate
- 19.12%
Marketing open rate
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