SUCCESS STORY

The Humane Society of Tacoma & Pierce County Strengthens Email Communications with Brevo

With Brevo, The Humane Society of Tacoma & Pierce County is bringing contact management, consent preferences, and campaign operations into one foundation for more relevant communications.

96–98% deliverability range from January 2026 onward

About The Humane Society of Tacoma & Pierce County

The Humane Society for Tacoma & Pierce County (Tacoma Humane) is Washington’s largest nonprofit animal welfare organization, providing essential care to more than 9,000 animals in our shelter each year.

As a donor-funded organization, we rely on community support to find loving homes for nearly 7,000 pets and reunite more than 1,100 lost animals with their families through innovative community programs.

The challenge

The Humane Society of Tacoma & Pierce County faced several challenges as it prepared its communication program:

Managing multiple audience preferences: the organization needed to organize contacts according to the topics and communications they had chosen to receive.
Preserving existing consent structures: during the rollout, the team needed to work with existing Consent Groups instead of recreating the structure from scratch.
Creating a clearer campaign process: the organization needed more consistent processes for contact governance, platform configuration, deliverability, and campaign execution.

Together, these challenges made the rollout more than a simple platform migration. The Humane Society of Tacoma & Pierce County needed a practical way to bring more structure to its communications while keeping consent management clear and operationally manageable.

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The solution

The Humane Society of Tacoma & Pierce County adopted Brevo to create a more structured operating foundation for its email program.

Centralized contact and consent management

Brevo gives the team a single environment to organize contacts and manage communication preferences. Existing Consent Groups help the organization associate contacts with the right topics without rebuilding its preference structure.