How Pluxee builds a close relationship with its consumers in 20 countries
Pluxee stays in touch with millions of beneficiaries across 20 countries. See how its teams speak to them as consumers, by email and push, and not as prospects to win over.
- 20 countries active on Brevo
- 260M emails sent between September 2025 and August 2026
About Pluxee
Pluxee sets out to deliver a personalized, sustainable employee experience, at work and beyond. Present in 28 countries, the group works with more than 500,000 client companies, more than 37 million beneficiaries and more than 1.7 million partner merchants.
Its model links three players: the company that offers the benefit, the merchant that accepts it and the beneficiary who uses it. The beneficiary is where they all meet, and the relationship is built with them, message after message.
The challenge
Pluxee wanted a tool built to talk to consumers. Several countries had historically used HubSpot, which remains the B2B tool, where prospecting has its own needs. With beneficiaries, the relationship is different in kind: they chose to receive Pluxee's messages, and several countries already run loyalty and engagement programs. Push notifications mattered too, a channel that makes no sense for prospects.
Then came the question of scale: keeping that relationship alive across 20 countries, with different data structures in each country and two mobile apps, one in Europe and one across six Latin American countries including Brazil. The teams wanted a shared automation model, flexible enough to fit those differences, while respecting beneficiaries' consent.
Join 600,000+ customers around the world who trust Brevo
The solution: a shared foundation, autonomous country teams
Email marketing and automation
Pluxee's teams sent 260 million emails in twelve months, from a shared model built with Brevo that draws on each country's data (balance, last spend, benefit type, consent). That model is the base for automated journeys, and it is rolling out country by country.
The results
- 260M
Emails sent in twelve months
- 62.6M
Push notifications sent in twelve months
- 6.8M
Push subscribers
- 97%
Average email deliverability
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