A WhatsApp campaign is a marketing strategy that uses the WhatsApp messaging app to directly engage with customers. Businesses can send targeted messages, such as promotional offers, product updates, or customer service alerts, to a specific audience. This personalized approach allows for real-time communication, increased engagement, and stronger customer relationships.
For example, WhatsApp campaigns can be used to send personalized product recommendations, time-sensitive reminders, event invitations, as well as polls or quizzes.
A WhatsApp campaign can either be sent via the free WhatsApp Business app (but then to a maximum of 256 contacts at the same time) or via the WhatsApp Business API. You can enrich your WhatsApp newsletters with images, GIFs, videos or CTA buttons.