The complete guide to email marketing for ecommerce

With increasing competition, ecommerce businesses are working harder than ever to retain customers and acquire new ones. With an unbeatable ROI and almost limitless potential for personalization and automation, email is the cornerstone of any successful ecommerce marketing strategy.

Email marketing: going beyond the weekly newsletter

At some point, ecommerce email marketing meant sending a weekly or monthly newsletter featuring products or promoting a sale. Today, consumers expect personalized shopping experiences and tailored buyer journeys, meaning it’s time to go above and beyond. Luckily, email marketing as a channel provides unique advantages, including the highest ROI of any digital channel as well as the ability to precisely target audiences and personalize the customer experience.

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    In the ebook:

    In three chapters, we’ll cover the following topics:

    The importance of email marketing for ecommerce

    Email is the marketing channel with the highest ROI, generating on average $44 for $1 invested. Besides being cost-effective, it’s reliable and an owned channel that’s not dependent on Facebook and Google.

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    How to enhance the customer journey and personalize the customer experience

    Explore each step of the customer journey and discover tactics you can use for email and beyond. From engaging welcome emails to advanced customer segmentation for ecommerce and strategies to re-engage lost customers, we help you define right approach for your ecommerce business

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    Best practices for ecommerce email campaigns

    Understand the importance of branding and educational content. Learn how to ensure solid deliverability, open rates, conversion rates, and other key metrics to track success.

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    The future of ecommerce

    Dive into the up-and-coming trends in ecommerce, from consumer preferences to privacy concerns.

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    Map the buyer journey to keep your customers coming back!

    What's the right tech stack to power your email marketing strategy?

    How the right data can power personalization through email and other channels

    How to optimize the post-purchase experience and other steps in the journey

    How to do advanced segmentation of your customers

    How to nurture your customers and drive more value from them

    How to leverage email automation for cross and up-selling

    Get your copy now!

    And reap the benefits of email marketing for your store and your customers.

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