BREVO DATA PLATFORM

Turn data into action

Unify, manage, and sync customer data to accelerate your time-to-value

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Loved by users everywhere

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Multiple sources import

Add data to a single platform from any database, data warehouse, FTP, or via API.

Universal data model

Structure data using standard business objects for higher consistency and scalability.

Identity resolution

Configure your own deduplication rules and create a single ID for each customer.

Dataprep custom rules

Get business-ready data by cleaning and reformatting it using no-code recipes.

Scoring library

Apply scores like RFM or LTV to your marketing strategies for better personalization.

Dashboards & data exploration

Integrate with analytics tools and create advanced reports for better decision-making.

A single platform dedicated to your customer data

Centralize, prepare and sync customer data across all platforms and channels. Unify both online and offline data around the customer profile for a 360-degree view. Make your business more agile using a single source of truth enriched with clean and accurate data.

A single platform dedicated to your customer data

Extract actionable insights for faster decision-making

Empower teams to gain a deeper understanding of your customers and take action without the need for IT support. Take data-driven decisions faster with built-in dashboards showcasing client interactions, funnel analysis, pre-calculated scores and more.

Extract actionable insights for faster decision-making

Ready to unlock the full power of your customer data?

See how Brevo Data Platform unifies your data to drive smarter growth.

Enrich customer experiences with adaptive and personalized content

Create impactful interactions by tailoring the message based on customer's behavior and preferences, RFM group, and even personalized discounts. Generate more customer engagement thanks to multi-channel campaigns, dynamic triggers and advanced audience segmentation.

Enrich customer experiences with adaptive and personalized content

BREVO WEBINAR

Adapt and Thrive: Agile Marketing Automation with CDP

Join Yassine Hamou-Tahra, Director of Brevo CDP, as he explains how to maximize your data potential in various marketing scenarios.

Adapt and Thrive: Agile Marketing Automation with CDP

Learn more about CDP

The Power of Customer Data Platforms (CDPs)

9 CDP Use Cases for Retailers

Brevo Marketing Benchmark 2025

Join 500,000+ customers around the world who trust Brevo

Discover how CDP can benefit your business growth

Book a meeting with our sales rep today to tailor the perfect solution for your business needs.

See what else Brevo can do

Marketing

Drive conversions with AI-driven multichannel marketing and automation.

Email marketing
SMS & WhatsApp campaigns
AI segmentation

Sales

Streamline your sales process and accelerate revenue growth.

Drag & drop pipeline management
Meetings & call recordings
AI contact enrichment

Loyalty

Boost retention and increase customer lifetime value with a fully integrated loyalty program.

Points and spending-based loyalty tiers
Targeted offers and rewards
Custom dashboards

Transactional messaging

Deliver individual messages across channels, at scale and on time.

Email, SMS & WhatsApp API
CMS integration
Inbound parsing