With the highest return on investment of digital marketing channels and an unbeatable time-to-value ratio, email marketing is without a doubt CPG businesses' best ally when it comes to promoting their brands and driving sales.
According to Brevo’s 2022 Industry Benchmark, retail and CPG brands’ emails have an average click rate of nearly 3%! Make the most of this high-performing channel by connecting with clients and engaging them beyond the store to increase loyalty and value. Email marketing can provide companies in the CPG industry with a unique competitive advantage thanks to precise audience targeting and personalized customer experiences!
In three chapters, we’ll cover the following topics:
Building a solid contact list from day one is of utmost importance. Understand the best ways to connect with your visitors from the first time they come to your store to turn them into loyal consumers later on!
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Discover how email marketing, automation, and personalized content can help you take your marketing campaigns to the next level and support your multichannel strategy by engaging your clients at every step of their journey!
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When it comes to retaining customers, optimal multichannel experiences should be a priority for CPG and retail brands. Learn how transactional emails and marketing automation can help you offer flawless customer experiences.
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Why email marketing is essential for CPG brands
How to optimize your channels to grow your lists
How to set up effective nurturing campaigns to drive repeat purchases and loyalty
How to use email to support multichannel experiences
