Watch Isabelle Guis, North America CEO and Global CMO of Brevo, as she speaks about The Multiplier Effect of AI for Highly Personalized Marketing at Scale during Saastr 2023 in California.
In today’s competitive landscape, businesses strive to stand out and deliver a highly personalized experience to their customers at scale. To achieve more with limited resources, they rely more and more on marketing automation and intelligence.
During Saastr 2023, Isabelle Guis, the North American CEO and Global CMO of Brevo, shared valuable insights on market trends, new techniques and technologies used by marketers to maximize customer engagement and accelerate growth.
In her presentation, she delved into the common challenges and risks associated with utilizing AI in marketing, helping attendees navigate potential pitfalls effectively.