November 17, 2022

9 Best Shopify Newsletter Plugins for 2024

Reading time about 11 min
Shopify newsletter apps

Newsletters are an essential part of most Shopify promotion strategies. They drive first-time sales, upsell, cross-sell, and create lifelong customers. To do it all for your business, you need a reliable Shopify newsletter app. 

Read on to find the nine best newsletter plugins we shortlisted to compare, and choose the one for your business.

Newsletters on Shopify

To send a newsletter to your Shopify audience, you need to connect your Shopify account to an email marketing plugin. A lot of platforms offer one-click integrations with Shopify so you don’t need any coding skills to get started.

Once you’ve connected an email plugin to your Shopify store, you can set up email marketing campaigns and automation workflows right in your Shopify account or your email service provider’s interface. 

What you’re able to achieve totally depend on the functionality of your chosen platform, but ideally, you should be able to:

  • Create good-looking email newsletters — it’s easiest with a drag-and-drop builder
  • Collect opt-ins to grow your Shopify mailing list
  • Dynamically personalize messages
  • Send transactional messages
  • Segment contacts
  • Build automated email sequences like Shopify abandoned cart emails
  • A/B test email campaigns
  • Measure campaign performance in real time

This is the baseline to make sure your ecommerce email marketing is up to par with the competition. Now, let’s look at the best Shopify newsletter plugins that will give you those must-have email marketing features. 

Side Note: Does Shopify send transactional messages to your customers?

Shopify is able to send default transactional emails and SMS messages to your customers. These include:

  • Welcome emails
  • Order confirmation emails
  • Order cancelation emails
  • Refund emails
  • Shipping updates
  • Abandoned checkout emails
  • Password reset emails
  • Account activation emails

Shopify Plus users can deactivate all types of transactional emails except for password resets and account activations.

If you’re not a Shopify Plus user, you can’t cancel those messages. But you can modify them with Shopify’s HTML email editor. To send more engaging transactional emails, you can change Shopify’s default messages to generic ‘Thank you’ notes and set up personalized, colorful follow-up emails with your third-party email app.

Shopify Newsletter Plugins Compared

Shopify newsletter pluginFree planPlans start atMarketing automationSMTPSMS
Brevo300 emails/day$9/5,000 emails/moYesYesYes
Shopify Email10,000 emails/month$1/1,000 emailsYesNoNo
Email Marketing by CM CommerceFree to install$9/5,000 emails/500 contacts/monthYesNoNo
SegunoUp to 250 contacts$10/1,000 contacts/monthYesNoNo
Omnisend500 emails/month to 250 contacts$16/6,000 emails/500 contacts/monthYesNoYes
KlaviyoUp to 250 contacts & 50 SMS contacts$20/500 contacts/monthYesNoYes
Privy Up to 100 contacts$15/250 contacts/month + Unlimited email sendingYesNoYes
AmplifiedFree to install$29/month + Unlimited emailsYesNoYes
Promo.aiFree to install$5/300 emails/monthNoNoNo

1. Brevo

Brevo's Shopify newsletter plugin

Brevo is an all-in-one marketing platform for small businesses. It offers email marketing, transactional SMTP service, and multichannel tools such as live chat, push notifications, landing pages, SMS, and WhatsApp.

Brevo’s Shopify newsletter plugin is perfect for ecommerce marketers. It integrates seamlessly, enabling you to run any kind of campaign with branded and personalized emails. And most importantly, connect with your subscribers thanks to beautiful newsletters.

The plugin synchronizes your Shopify opt-in contacts and their purchase data with your Brevo account, allowing you to:

  • Send engaging newsletters
  • Grow your email list with customizable subscription forms
  • Set up double opt-in emails
  • Send custom Shopify transactional emails via professional SMTP
  • Reach your Shopify customers with SMS messages (marketing & transactional)
  • Create any kinds of automated workflows (abandoned cart automation included)
  • Analyze your email performance in real time
  • Support your customers 24/7 via live chat and chatbots

Brevo's newsletter templates library with ready to use email designs

Brevo’s newsletter templates library with ready to use email designs

Why choose Brevo over other Shopify newsletter apps:

  • Easy to install and set up
  • One of very few Shopify plugins offering SMTP email server
  • Offers unlimited contact storage, free of charge
  • Ready newsletter templates available to use
  • Automation templates also ready to be used or customized
  • Includes marketing automation features and a sales CRM system (completely free)
  • Supports SMS sending and WhatsApp campaigns
  • All tools are integrated and work together seamlessly

Brevo pricing

Brevo’s Shopify newsletter app is free. Sending 300 emails/day is also free forever.

Must-have features, like a full email marketing suite, dynamic personalization, transactional email and SMS, and advanced audience segmentation are available even on the free plan. 

Pricing starts at $9/month for 5,000 email sends.

2. Shopify Email

Shopify's native email app

Shopify Email is Shopify’s native email marketing tool. Although the platform doesn’t have a built-in mass email sending feature, it offers a plugin to compensate.

The app is perfect for small ecommerce brands that don’t need complex marketing features. It offers a very basic email marketing toolkit, including:  

  • Branded email templates
  • Ecommerce automation workflows
  • Personalized messages
  • List segmentation

Note: Shopify Email doesn’t include subscription forms, meaning that you should either use the default templates available from your theme or add another third-party tool.

Shopify Email pricing

Shopify Email has a commitment-free pricing model. Users can send up to 10,000 free automated or manual emails every month. Every additional bunch of 1,000 emails costs $1. The plugin is available on all Shopify plans.

3. Email Marketing by CM Commerce

CM Commerce app

Email Marketing by CM Commerce is an ecommerce email automation platform with a Shopify integration. The plugin lets you send all kinds of emails:

  • Email newsletters
  • Cart abandonment emails
  • Cross-sell messages
  • Personalized receipts
  • Behavior-based emails

Alongside email marketing features, the plugin offers popups to capture new subscribers as they browse your Shopify store.

What makes it a good Shopify newsletter app:

  • It’s affordable for ecommerce brands with small mailing lists
  • It offers customer feedback surveys to collect product reviews and add social proof to your landing pages

Email Marketing by CM Commerce pricing

Although Email Marketing by CM Commerce is free to install, you need to upgrade to a paid plan to start sending newsletter campaigns. The plugin’s pricing starts at $9/month for up to 5,000 emails sent to 500 contacts. 

4. Seguno

Seguno Shopify app

Seguno is an email marketing app built exclusively for Shopify. It covers a range of features, from basic newsletters to multi-email automation workflows.

In the app, you’ll access:

  • Customizable newsletter templates
  • Facebook lead syncing
  • Library of pre-built automation sequences
  • Product review request emails
  • Detailed conversion reports

What makes it a good Shopify newsletter app:

  • It’s built exclusively for Shopify
  • It integrates with Canva to help you design better-looking ecommerce emails
  • It allows you to manage campaigns directly in the Shopify admin

Seguno pricing

The Seguno plugin is free if your mailing list doesn’t exceed 250 subscribers. Single-email automation workflows and newsletters are included. To email a bigger contact list and access more advanced features, you’ll need a paid plan starting at $10/month for 1,000 subscribers. 

5. Omnisend

Omnisend Shopify app

Omnisend, an ecommerce platform, offers a full Shopify integration with all ecommerce features:

  • Newsletter templates
  • Pre-built multichannel automations 
  • Automated customer feedback emails
  • SMS marketing and push notifications
  • Campaign performance reports
  • Audience sync for Facebook and Google ads

Omnisend pricing

Omnisend’s plugin is free for up to 500 emails sent to 250 contacts per month. While you can reach only a limited number of contacts on the free plan, the contact list size is unlimited on all plans. The free plan also includes up to 60 SMS/month. 

Paid plans begin at $16/month with a sending limit of 6,000 emails to 500 contacts.

6. Klaviyo

Klaviyo Shopify newsletter app

Another newsletter app with an one-click Shopify integration is Klaviyo. If offers:

  • List growth tools, including pop-ups, fly-outs, and embedded forms
  • Behavior-based list segmentation
  • Automated emails (price drop alerts, cart reminders, etc.)
  • Personalized product recommendations
  • A/B testing
  • SMS marketing
  • Campaign reporting

Klaviyo pricing

Klaviyo’s free plan includes up to 500 emails and 150 SMS credits per month. Paid plans start at $20/month and cover up to 5,000 monthly emails and 500 contacts. 

Klaviyo’s prices are tied to your contact list size. So even though you get access to all features on any plan, including the free one, it gets pricey fast for growing brands. If that doesn’t fit your budget, discover more Klaviyo alternatives here.

7. Privy

privy Shopify app

Privy is the most reviewed Shopify newsletter app. It’s very popular among solopreneurs who need assistance with their first steps into email marketing. 

Privy helps Shopify merchants with the following:

  • Exit intent popup templates
  • Countdown timers
  • Spin-to-win wheels
  • Custom coupon codes
  • SMS marketing
  • Abandoned cart emails
  • Post-purchase sequences

Privy pricing

With Privy’s Shopify newsletter app, you can create your first subscription forms and reach 100 contacts for free. To increase credits and access email automation, you’ll need to upgrade to a paid plan, starting at $15/month.

8. Amplified

Amplified Shopify newsletter app

Amplified is another newsletter app built exclusively for Shopify. It gives you most email marketing features, including:

Amplified pricing

Amplified is free to install. To generate leads on scale and send unlimited automated emails, you need a paid plan, starting at $29/month. SMS marketing is included only in the Pro plan which starts at $99/month.

9. Newsletters by Promo.ai

promo.ai Shopify newsletter plugin

Newsletters by Promo.ai is a Shopify email app that simply lets  you design and send mass emails. It’s a very basic tool for Shopify merchants who don’t need marketing automation features.

Promo.ai’s Shopify newsletter plugin offers ecommerce solopreneurs a wide range of email templates for every occasion.

Promo.ai pricing

Designing and downloading newsletters (in case you want to send your emails with another platform) is free. Paid plans start at $5/month for up to 300 monthly emails. Yet it doesn’t get too expensive if you’re a power sender — 30,000 emails will cost you $21/month.

What’s the Best Shopify Newsletter App?

Your Shopify newsletter app is a cornerstone of your customer relationship management. It’s best to choose an all-in-one platform that combines all the must-have email marketing features in one interface. 

Jumpstart your Shopify email strategy with Brevo

Free plan includes access to all core email features, 300 emails/day, 40+ email templates, and customizable signup forms to grow your email list.

Open my free Brevo account now >>

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