How Paris La Défense brings structure to event project management with Brevo's Sales Platform
Paris La Défense powers the first European business district on Brevo's Marketing and Sales Platform. The events team tracks complex opportunities more efficiently, while marketing teams centralize communication across a large B2B and B2C audience.
About Paris La Défense
Paris La Défense is the public body responsible for developing, managing, and promoting the first European business district. The district hosts thousands of businesses and welcomes visitors every day. It is also home to 50,000 residents, 70,000 students, and 200,000 employees. The organization manages institutional communication targeting both B2B audiences (developers, businesses) and B2C audiences (local employees, students, residents).
The challenge: managing complex projects and qualifying data
With such a broad audience, Paris La Défense needed a robust ecosystem to centralize its data and activity. The events department, in particular, faced a major challenge: it needed a real CRM and sales tool to track requests for commercial and event activations over time.
Beyond simply sending emails, the goal was to track the progress of event requests involving many partners, keep a clear history of conversations, and analyze the commercial results tied to event activity.
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The solution: the Sales Platform as the backbone of project management
Switching to Brevo let Paris La Défense manage the whole event project process efficiently, and link it to the omnichannel communication reaching its entire audience:
Events run on the Sales Platform
It's what keeps teams running. With the Sales Platform, staff use custom pipelines to track every opportunity and move event projects forward step by step. That drives smooth collaboration and rigorous end-to-end tracking of B2B accounts.
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