How France Télévisions runs internal communications for more than 8,000 employees with Brevo
- 99.7% deliverability rate
- 57% average open rate
- 7.2% click-to-open rate
About France Télévisions
France Télévisions is the number one media group in France, present nationwide across regions and in overseas territories. Every month, it brings together more than 45 million people in France through its content: news, fiction, documentaries, magazines, sports, live performances, culture, entertainment, games, animation and film.
Internal communication plays an essential role. A tool like Brevo makes it easier to target audiences and to send the right messages to the right recipients, simply and quickly.
Join 600,000+ customers around the world who trust Brevo
The solution
An architecture built around how the group is organized
France Télévisions runs 18 sub-accounts in total. Internal communications, the regional network ICI, FTV Studio and digital communications each have their own dedicated access and environments.
Each entity can therefore manage its campaigns independently while staying part of France Télévisions' overall organization.
The results
- 99.7%
deliverability rate
- 57%
average open rate
- 7.2%
click-to-open rate
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