Blooming retention: how Freddie's Flowers keeps subscribers coming back
Discover how Freddie's Flowers, uses Brevo to manage the email and SMS communication that keeps its subscriber base engaged and loyal.
- 96.5% — Email delivery rate
- 92.6% — SMS delivery rate in the UK
About Freddie's Flowers
Freddie's Flowers is a UK-based flower delivery service with a simple mission: to bring the joy of nature indoors. By sourcing fresh, seasonal stems directly from growers and providing step-by-step arranging guides, they offer a unique unboxing experience that turns flower arranging into a mindful weekly habit.
Their business model is built around this ongoing relationship, with recurring subscriptions making up the vast majority of their revenue.
The challenge
Freddie's Flowers needed a communication platform that could keep up with the steady cadence of long-term subscribers and the sharp seasonal spikes that can multiply orders within days. They also operate across the UK and Germany, which means managing two markets without added complexity.
For their CRM team, the platform had to be easy enough for marketers to use independently, and reliable enough to maintain high deliverability under peak load. They also needed the flexibility to run SMS campaigns, all in one place.
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The solution: An omnichannel platform to drive retention
Marketing email
Runs campaigns across the UK and Germany, giving the CRM team a single place to build, send, and monitor without toggling between tools or maintaining separate setups for each country.
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