Blooming retention: how Freddie's Flowers keeps subscribers coming back with Brevo
Discover how Freddie's Flowers, a UK-based flower delivery service, uses Brevo to manage the email and SMS communication that keeps its subscriber base engaged and loyal.
- 20.6% — Global transactional email open rate
- 23.5% — Email open rate in Germany
- 92.6% — SMS delivery rate in the UK
About Freddie's Flowers
Freddie's Flowers is a UK-based flower company where subscriptions make up the large majority of revenue, alongside one-off gifting purchases and sharp seasonal peaks around key moments like Mother's Day. Supporting both realities, the everyday relationship and the seasonal spikes, requires a system built to handle volume without losing reliability.
The challenge
Freddie's Flowers needed a communication platform that could keep up with the steady cadence of long-term subscribers and the sharp seasonal spikes that can multiply orders within days. They also operate across the UK and Germany, which means managing two markets without added complexity.
For their CRM team, the platform had to be easy enough for marketers to use independently, and reliable enough to maintain high deliverability under peak load. They also needed the flexibility to run SMS campaigns, all in one place.
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The solution: An omnichannel platform to drive retention
Marketing email
Runs campaigns across the UK and Germany, giving the CRM team a single place to build, send, and monitor without toggling between tools or maintaining separate setups for each country.
The results obtained with Brevo
- 20.6%
Global transactional email open rate
- 23.5%
Email open rate in Germany
- 92.6%
SMS delivery rate in the United Kingdom
What's Next: A growing partnership
Since joining Brevo in early 2023, Freddie’s Flowers has continuously evolved their communication strategy to keep their subscribers delighted week after week.
As their business scales, that partnership continues to deepen.
Today, they are bringing each customer's complete subscription history directly into Brevo. Without needing any technical database skills, the marketing team can now easily personalize emails based on when a customer's next box is due or how often they receive deliveries.
By continuing to innovate together, Freddie's Flowers and Brevo are ensuring that as the company blooms across Europe, their subscriber experience remains as fresh and personalized as their deliveries.
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