How RebatesMe drives national cashback offers at scale with Brevo
To ensure their flash deals reach users instantly, RebatesMe relies on Brevo to maximize deliverability for over 14 million annual emails while successfully launching targeted SMS alerts.
About RebatesMe
RebatesMe is one of the fastest-growing cashback platforms in the United States, allowing consumers to maximize their purchasing power across thousands of partner brands. Their business model relies on the ability to target the right audience with massive, time-sensitive flash offers, making inbox placement absolutely crucial for their success.
The challenge
To sustain their rapid growth, RebatesMe faced two major hurdles. First, they needed extreme technical scalability to handle volume spikes—especially during Black Friday and the holiday season—without spam filters blocking their offers.
Second, they wanted to expand beyond email by adding SMS for urgent, time-sensitive deals. In the US, SMS marketing involves strict regulations (such as Toll-Free Number validation and careful opt-in management). RebatesMe needed a reliable platform and expert guidance to navigate this process.
The solution
By choosing Brevo, RebatesMe moved away from juggling disjointed tools to managing Email, Automation, and SMS from a single, unified platform. Together, we implemented several key initiatives:
- Dedicated IPs: We configured RebatesMe on dedicated IP addresses to isolate and protect their sender reputation, ensuring their offers consistently land in the inbox.
- Proactive Deliverability Monitoring: The Brevo Customer Success team continuously monitors their metrics, staying ahead of soft bounces and adjusting sending parameters in real time.
- Compliant SMS Deployment: Our team managed the complex US Toll-Free Number validation process from start to finish, ensuring a frictionless and 100% compliant SMS launch.
The results speak for themselves. Brevo's infrastructure easily handled critical periods, seamlessly absorbing a peak of 1.9 million emails in last December. Today, email drives their large-scale conversions, while highly targeted SMS campaigns boost engagement for their most urgent flash sales.
With Brevo, RebatesMe has built a reliable, high-growth marketing engine that performs in any season.
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