SUCCESS STORY
From browsing to buying: how Footshop personalizes every step of the journey
Footshop sells shoes in a market where most customers buy just once a year. To grow sustainably, they needed to make every interaction count. Find out how they used Brevo's automation, web push, and CDP to engage customers at the right moment, with the right message.
- +211K new push subscribers
- 95 millions e-mails sent in 6 months
- +5 hours saved per week automating Newsletters
About Footshop
Footshop is a premier e-commerce platform for sneakers and streetwear in Europe. Offering exclusive collections and limited editions, the company serves a dedicated community of enthusiasts across multiple countries.
The Challenge
Scaling smart: the challenges behind Footshop's growth
With a global customer base and massive sending volumes (nearly 95 million emails in six months), Footshop faced several key challenges: maintaining high deliverability at scale, reducing the manual work involved in newsletter creation across smaller markets, diversifying acquisition channels, and gaining deeper visibility into customer data to improve targeting and personalization.
Brevo's all-in-one platform: the right tools to match Footshop's ambitions
Web & mobile app Push notification
Web & mobile app Push notification
Push has become a key revenue-driving channel, with campaigns managed across 15+ countries in local languages, enabled by Brevo's intuitive setup and automation capabilities.
