A plugin is a small software component that adds specific features to a larger program. It's like a modular add-on that extends the functionality of the main software. Plugins offer flexibility and customization, allowing users to tailor their software to their specific needs.
For example, marketing and sales plugins can be used to integrate CRM systems, payment providers, and ecommerce websites. The modular nature of plugins allows users to customize software to suit their business needs and design their workflows more efficiently.