A newsletter is an email that’s sent on a recurring basis to a list of subscribers. It can be a promotional email designed to highlight the latest news from a brand and/or its products, or it can contain editorial content. A newsletter can also share event announcements and customer testimonials.
Regular newsletters help build trust and loyalty with your audience by providing valuable content and staying connected. They can also drive traffic to your website, social media channels, and other marketing materials.
To start sending newsletters, choose an email marketing platform like Brevo, Mailchimp, or Constant Contact. Then build your email lists by collecting email addresses via website forms, social media, or other channels. Then design your newsletter and fill it with engaging content.