Mass email (also known as bulk email) refers to the sending of a commercial email to a large group of recipients. Mass emails are sometimes unsolicited and therefore get marked as spam by email clients.
Mass email marketing offers numerous benefits for businesses. It allows you to reach a large audience at a minimal cost, making it a highly efficient marketing channel. By segmenting your email list, you can also send personalized messages to specific groups, increasing engagement and conversion rates.
Generally, it's best to use an email marketing platform like Brevo, Mailchimp, or HubSpot to send mass emails.