A lead is a person who has expressed interest in your product or service. This could be someone who has visited your website, downloaded a free ebook, signed up for a newsletter, or inquired about your services.
Leads are valuable to businesses because they represent potential customers. By nurturing leads through effective marketing and sales strategies, businesses can convert them into paying customers.
Different parts of lead marketing include lead generation (attracting leads), lead capture (collecting information on likes such as their name and email address), lead qualification (assessing the quality of a lead), and lead nurturing (engaging leads and moving them down the sales funnel).